Because it’s important to us that you have a good night’s sleep in the run-up to your sale, we have made up a little check-list for you with 5 points to watch out for to ensure you are well prepared for this high-traffic day and can offer your users good loading times. Your check-list!
Whether you are an expert in e-commerce, marketing or SEO / SEA, you have one thing in common: a high concern for UX. And you should! Did you know that a website’s loading time is what really counts for users?
UX is an essential issue for the user who visits your e-commerce website and who discovers your brand’s DNA! Fast loading times for desktop and mobile browsing contribute to a quality experience, which turns in favour of high conversion rates.
What Content Management System (CMS) should you choose to guarantee the optimum load time for your website’s pages? Salesforce Commerce Cloud, Prestashop, WooCommerce, Magento, WordPress, Hybris, or a home-made platform... Looking beyond what each promises to bring, is there such a thing as the perfect CMS when it comes to speed?
When you’re holding Sales promotions or on Black Friday/Cyber Monday, an overflow page – or traffic easing system – allows you to define a maximum number of active sessions to keep your servers up and running, thus minimizing the loss of potential customers. This feature, which we call Traffic Limiter on our platform, is now available for all our users, and is easy to enable from the dashboard.
Have you heard about Insight, the Fasterize solution that allows you to analyse rapidly and for free the speed of your website? Thanks to Insight, you could be taking the first step towards the optimization of your web performance: a preliminary diagnosis which is essential to make your website faster, improve the user experience and thus generate more business. Here's how and why you should use it without moderation.
Fasterize was one of the co-organizers of We Love Speed 2018, the very first edition of this event dedicated to web performance during which Stéphane Rios set a few things straight regarding goals, key indicators and methodology required to analyze a website's performance.
Winter sales represent between 15 and 30% of French annual ecommerce revenue.
It is a good reason to be interested in their web performance, isn’t it?
In partnership with Dareboost, we made a study during this first sales period of 2015.
Below is a compilation of the results illustrated by an infographic.
Continue reading [Infographic] Sales 2015: webperf of ecommerce websites