Fasterize was one of the co-organizers of We Love Speed 2018, the very first edition of this event dedicated to web performance during which Stéphane Rios set a few things straight regarding goals, key indicators and methodology required to analyze a website's performance.
This global leader in cosmetics operates in a fiercely competitive market and aims to consolidate its position by offering its customers a high-performance website and optimal user experience. The brand has chosen to include its website speeds in its strategy, as it understands the drawbacks of a slow website (81% of French web users would think twice before buying from a slow site).
Is your site Mobile First? You have certainly already experienced this: the speed of the pages varies depending on the browsing conditions. On a recent desktop computer, they are displayed faster than on an entry-level 3G mobile. How to explain this phenomenon and how to improve your performance? For your UX, SEO, and conversion rates, let’s see why it’s essential – but also more difficult – to speed up a mobile website. And let’s also see why you have to work hard for a fast site on mobile, to satisfy your users and Google.
Winter sales represent between 15 and 30% of French annual ecommerce revenue. It is a good reason to be interested in their web performance, isn’t it? In partnership with Dareboost, we made a study during this first sales period of 2015. Below is a compilation of the results illustrated by an infographic. Continue reading [Infographic] Sales 2015: webperf of ecommerce websites