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Speed up your site. Convert more.

Remove the friction from your visitors’ journey and give them an instant experience! As soon as it is activated, EdgeSpeed speeds up every page, from the first visit to the basket. And you can track the impact in your console.

+8% conversion on average across our clients.

Accelerate

Switch on EdgeSpeed. Your site speeds up.

Automatically speed up rendering, interactions and navigation. Images, scripts, styles, cache: our engine coordinates and applies optimisations on the fly. Your visitors simply enjoy an instant experience.

No need to touch your code or wait for a redesign.

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Original siteWith EdgeSpeed
‹ ›

Speed up rendering and make every interaction smoother.

Smart Loading

Load earlier, display faster.

Anticipate the loading of essential resources and prioritise visible content. Your visitors reach your pages faster.

In practice: preloading of key resources, priority rendering of what the visitor sees on screen, images and further content loaded the moment they are needed.

AI predictive loading

Get the next page ready before the click.

With AI, anticipate the pages most likely to be viewed next and get them ready in advance. Cut waiting times throughout the buying journey.

In practice: analysis of browsing journeys, preloading of the most likely pages, a model refined continuously.

JavaScript optimisation

Make your site more responsive.

Displaying fast is not enough: your site also needs to respond quickly. Reduce the delay after each interaction so search, filters and add-to-basket feel smoother.

In practice: deferred scripts, optimised JavaScript, non-essential scripts loaded on demand.

Third-party scripts

Keep third-party scripts and services in check.

Load them at the right moment and defer those that can wait. Protect both performance and the features your business relies on.

In practice: third-party scripts served from your own domain and loaded when they are needed.

Resource optimisation

Lighter images, same quality.

Compression, modern formats and the right dimensions: serve lighter images on every screen.

In practice: responsive images and modern formats, fonts and CSS loaded first, leaner HTML.

Cache management

Speed up your dynamic pages too.

Tailor caching to your content, keep personalisation intact and bring your resources closer to visitors with the CDN.

In practice: static cache, SmartCache for dynamic pages, cookieless cache, settings managed from the console.

The web moves fast, and so do your optimisations.

EdgeSpeed coordinates them and keeps them up to date at the edge, for your visitors and search engines alike.

Detect

Detect what slows you down and prioritise what matters.

Your console shows you where your visitors’ experience is deteriorating and where to start: by page type and device, against your market, with clear priorities.

Get your competitive ranking today.

Measure

You can see the speed. You can measure its impact.

Track your visitors’ real experience by page type and device, and spot any slowdowns.

Automate and stay in control.

From your console:

Activate
or deactivate

Activate or deactivate

Switch each optimisation on or off in a few clicks.

Fine-tune
settings

Fine-tune settings

Adjust your settings precisely, exactly where you need to.

Exclude
sensitive content

Exclude sensitive content

Exclude sensitive pages and resources.

Test
on staging

Test on staging

Try out new optimisations on your staging environment.

Track
your performance

Track your performance

Follow your performance with built-in monitoring.

With EdgeSpeed, keep your site performing at its best, all the time!

Barbara Sohier
“Fasterize has allowed us to keep improving our web performance without tying up internal resources we simply didn’t have.”
Barbara Sohier, Digital, Data and CRM Director, Petit Bateau
Calculate

How much could a faster site earn you?

Estimate your additional revenue based on your current render time and the average speed-up seen across our clients.

£
2.3 s
Time before the page starts to render (Start Render). Not sure? Measure it with the diagnostic.
× 1.9Average speed-up seen across our clients: your page would render in 1.2 s.

Estimated additional revenue

+£1,090,000

per year, i.e. +10.9% in online revenue.

+8.7%conversions
+17.4%traffic
+4.4%SEO traffic
-20%bounce rate
Run my site diagnostic

Indicative estimate. Public benchmarks: 100 ms saved = +1% revenue (Amazon), +0.8% conversions (Google and Deloitte), +1.6% traffic (GQ), +0.4% SEO traffic (Pinterest); 1 s saved = -18.4% bounce rate (Akamai).

Success story

DISCOVER ALL THE SUCCESS STORIES!

Frequently asked questions

Do I need to change my site's code to use EdgeSpeed?

No. EdgeSpeed is activated by routing your site's traffic through Fasterize with a DNS change. Optimisations are applied on the fly to the pages served, without changing your code at origin.

Can we roll back?

Yes. From the console, you can switch each optimisation on or off, and you can unplug your site from Fasterize at any time.

Can certain pages be excluded from the optimisations?

Yes. Targeting rules by URL, page type or device let you optimise, disable or exclude exactly the pages you choose. You can also test your settings on staging before rolling them out.

What is EdgeSpeed's impact on SEO?

Optimised pages are served to your visitors and to search engines alike. Faster pages improve your Core Web Vitals, which are part of the page experience signals Google takes into account.

How do we measure the gains?

The console tracks your real visitors’ Core Web Vitals by page type and device, and ranks your site against your competitors every month. If you wish, an A/B test can also compare versions with and without EdgeSpeed to measure the effect on your conversions.

What happens when my site changes?

Optimisations apply to every page served, so new pages and updates to your site benefit automatically. Your settings can be adjusted at any time from the console.

What if your site had more to give?

Find out what is holding back your site’s performance and how to stand out from your competitors. Then see, in a personalised demo, how EdgeSpeed can deliver real improvements.