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Mobile website loading times: how to use Test My Site?

Test My Site with Google En

Have you tried to measure the speed of your website with Test My Site?
When Google released a new version of its web performance testing tool, one of our web performance experts, Anthony Barré, looked into it to decipher the testing conditions and analyze the results.
Let’s observe why it is mainly a tool for marketing, with limitations when it comes to the web performance community.

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Digital strategy & e-commerce: the importance of loading time

E-commerce Loading time webperf digital strategy

Whether you are an expert in e-commerce, marketing or SEO / SEA, you have one thing in common: a high concern for UX. And you should! Did you know that a website’s loading time is what really counts for users?

UX is an essential issue for the user who visits your e-commerce website and who discovers your brand’s DNA! Fast loading times for desktop and mobile browsing contribute to a quality experience, which turns in favour of high conversion rates.

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Correcting inlining fonts in CSS

Following a healthier, lighter diet also applies to CSS, and the latter will become heavy if it has to put up with base64-encoded fonts. Fasterize helps you optimize your loading times by outsourcing fonts instead of embedding them in CSS, a critical resource that the browser needs to load as quickly as possible. The result? Pages are displayed faster thanks to a better Start Render.

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Brotli + Fasterize = <3

The faster a site is (that’s our core business) the better web user engagement it gets. And there are plenty of solutions to accelerate a website! Reducing page size as far as possible is one of the most effective ways – and the most obvious. Essentially, the fewer bytes that the browser has to download, the faster the site is. And so, one sensible solution involves optimizing the raw size of the JavaScript and CSS code by minifying them, as well as using a more effective compression algorithm.

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CMS and loading time

What Content Management System (CMS) should you choose to guarantee the optimum load time for your website’s pages? Salesforce Commerce Cloud, Prestashop, WooCommerce, Magento, WordPress, Hybris, or a home-made platform... Looking beyond what each promises to bring, is there such a thing as the perfect CMS when it comes to speed?

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Early-Hint: how to preload non-cacheable assets from a page

Maybe you’ve already heard people talking about Early Hint? Or perhaps the HTTP 103 code? This feature, which is currently being standardized by the W3C, can be used to preload page resources even before receiving the first byte of content. Unfortunately, currently, HTTP 103 is very rarely used by browsers, despite the benefits it offers in terms of loading speed. To address this, our technical team has developed an optimization that allows our customers to preload a non-cacheable page’s resources – we’d like to introduce you to Early Hint!

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Understand and improve the Time To Interactive

Time To InteractiveThe perception of a website’s loading speed is an experience that no metric can fully encapsulate. During the loading process, several stages can have an impact on this perception. So, to understand if your site is slow or fast, there are several metrics that you need to look at – including Start Render and Speed Index. But although these can be used to measure the speed at which a page displays, they don’t allow you to assess a page’s level of interactivity, which is a key aspect in the user experience. And that’s why we’re proud to present a new metric: Time To Interactive.

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