In order to improve your loading times, you may well be tempted to format a new version of your website in Accelerated Mobile Pages (AMP). In theory, the smoother the browsing experience, the faster your customers can complete their orders and the better your chances of boosting conversion rates. But is there a catch? Is the format viable for e-commerce? Let’s weigh up the pros and cons.
As a website publisher, aspects such as content, architecture and design fall under your responsibility. And yet, even if you implement all of the optimisations and best practices, the browsing habits of your users is out of your hands (particularly when it comes to devices and networks).
We explore the risks associated with JavaScript in terms of loading times on low-end mobiles, drawing upon the experience of web performance expert and consultant Jean-Pierre Vincent.
Is looking after your load time in 2020 one of your New Year resolutions? Here are (a little bit more than) 20 significant statistics on web performance to ensure a good start to the year.
What are the real differences between synchronous, asynchronous and defer attributes? And is it actually productive to use an abundance of asynchronous JavaScript?
Did you know that, while your website is loading content, every second of blank page = 1000 points deducted on the Speed Index? During an A/B test, it’s inevitable that a website will take longer to display. We spoke with independent web performance expert Jean-Pierre Vincent, who highlighted that, even though these tests are often necessary and beneficial to marketing, they ought to be handled with care because of their impact on loading times.
Have you ever tried to measure your site speed with Google Test My Site?
Anthony Barré, our CTO and webperf expert, took a look at it to decipher the test conditions and analyze the results.
In this article, we will see in detail how it is an interesting marketing tool, and its limits for an advanced web performance analysis.
What Content Management System (CMS) should you choose to guarantee the optimum load time for your website’s pages? Salesforce Commerce Cloud, Prestashop, WooCommerce, Magento, WordPress, Hybris, or a home-made platform... Looking beyond what each promises to bring, is there such a thing as the perfect CMS when it comes to speed?
