In order to improve your loading times, you may well be tempted to format a new version of your website in Accelerated Mobile Pages (AMP). In theory, the smoother the browsing experience, the faster your customers can complete their orders and the better your chances of boosting conversion rates. But is there a catch? Is the format viable for e-commerce? Let’s weigh up the pros and cons.
As a website publisher, aspects such as content, architecture and design fall under your responsibility. And yet, even if you implement all of the optimisations and best practices, the browsing habits of your users is out of your hands (particularly when it comes to devices and networks).
Is looking after your load time in 2020 one of your New Year resolutions? Here are (a little bit more than) 20 significant statistics on web performance to ensure a good start to the year.
Do you wish to take control of your website’s loading time? This is no trivial matter because, when an e-commerce website is too slow, this can increase the shopping cart abandonment rate by 75% and decrease customer loyalty by 50%. It would be a shame to waste your efforts to attract and retain traffic because excessive loading times have resulted in a disappointing experience.
The question is where to start and how to improve your web performance? Or do you have an idea already? Here are 5 misconceptions that you have to set aside if you are to make a success of your web performance strategy.
Did you know that, while your website is loading content, every second of blank page = 1000 points deducted on the Speed Index? During an A/B test, it’s inevitable that a website will take longer to display. We spoke with independent web performance expert Jean-Pierre Vincent, who highlighted that, even though these tests are often necessary and beneficial to marketing, they ought to be handled with care because of their impact on loading times.
Have you tried to measure the speed of your website with Test My Site?
When Google released a new version of its web performance testing tool, one of our web performance experts, Anthony Barré, looked into it to decipher the testing conditions and analyze the results.
Let’s observe why it is mainly a tool for marketing, with limitations when it comes to the web performance community.
What Content Management System (CMS) should you choose to guarantee the optimum load time for your website’s pages? Salesforce Commerce Cloud, Prestashop, WooCommerce, Magento, WordPress, Hybris, or a home-made platform... Looking beyond what each promises to bring, is there such a thing as the perfect CMS when it comes to speed?