The crawl budget is very important to us. That's because the faster pages load, the greater the number of pages that can be indexed; but that's not all: fast sites also have a better chance of appearing in Google Discover recommendations. So, during periods when people are planning their holidays, if the search engine highlights our holiday offer pages, it can have a major impact on turnover !

Initially I had asked for image quality to be lowered in order to speed up loading times, but the marketing teams couldn't live with this constraint in the long term. Thanks to Fasterize, we were able to return to good quality images without affecting site speed. The fact that they are optimised on the fly rather than by our CMS makes the process much faster and more effective.

Our web performance optimisation approach is guided by 3 priorities: offer the best experience to all our users, optimise our SEO positioning with more fast, better indexed pages, and develop our mobile business. Fasterize helps us to meet all these objectives while respecting our technical constraints, and also provides in-depth knowledge of web performance.