CDN
Perhaps you are thinking that your web site doesn’t need speeding up? But have you ever actually measured the speed of your web site? And have you actually run a speed check on it recently to make sure it never goes slow?

Simply looking at how fast your site feels is not enough when it comes to assessing the speed of your web site. Actual loading times can depend on a number of factors: which page is being viewed, which browser is being used, whether there is any caching, the type of connection (ADSL, 3G, Edge, etc.), the type of device is being used, etc.

But now to the crux of the matter: why should you need to make your web site run as fast as possible?

  1. User experience: in France alone, 81% of web users say they would think twice about purchasing from a slow web site.
    Source: CDNetworks

  2. Conversion rates among desktop users: : conversion rates up by as much as 24% (when loading times are reduced by 17%)
    Source: Source: Information shared with us by a leading French media sales specialist

  3. Mobile Internet use: 41% of mobile web users report that loading speed is a top priority.
    Source: Netbiscuits survey

    74% of mobile web users report that they would give up on a web site if it took more than 5 seconds to display.
    Source: Mobilesoft Survey

  4. Conversion rates among mobile users: conversion rates up by as much as 155% when the speed of a mobile web site is improved.
    Source: Information shared with us by a leading French media sales specialist

  5. Hit rate: 1s slower loading time = 11% fewer hits.
    Source: Information shared with us by a leading French media sales specialist

  6. Visitors: Pages that load within 100-1000ms get 3 times as many visits on average as pages that load within 3-4 seconds.
    Source: Webmarkting & com

  7. Bounce rate:After a 3 second wait, 57% of users will leave the site, and 80% of those will never return.
    Source: According to a VoucherCloud infographic published in early 2014

  8. Customer recommendations/loyalty: in France alone, 85% of web users would not recommend a slow web site (at the risk of damaging the web site’s reputation in the process).
    Source: CDNetworks survey

  9. User engagement: after a 2 second wait, users become impatient and their attention wanders.
    Source: WebsiteMagazine

  10. Ranking: 2 seconds faster = 39% more page crawls on average.
    vitesse-crawl-visites
    Source: Webmarketing & com’

NB. Making a web site faster isn’t only of benefit to “slow” web sites. Amazon, for example, has always exhibited more than acceptable loading times. Despite this, they have seen that as little as a 100 milliseconds lag can lead to a 1% drop in revenue.
Speeding up your web site can help you reach a number of marketing objectives. From this point of view, the speed of your web site is not just an issue for your development team: marketing teams also have their role to play!

What is the loading speed of your website?