Fasterize was one of the co-organizers of We Love Speed 2018, the very first edition of this event dedicated to web performance during which Stéphane Rios set a few things straight regarding goals, key indicators and methodology required to analyze a website's performance.
5 best practice tips for a successful Black Friday
November 19, 2018Tech tips
There was a 48% increase in transactions recorded in 2017, in comparison to 2016*. According to Google, “Black Friday” queries were up 125% in 2017, and 46% of people who made purchases on Black Friday 2017 say they took advantage of promotions to do their Christmas shopping early. Black Friday has therefore officially become the most important day for online retailers. The retail high season has begun! So, nothing must be left to chance.
Performance is now users’ no. 1 priority (even more so as they browse from their mobile). What’s the use in optimizing content that has trouble loading?
To put the odds on your side and improve your conversion rate (desktop and mobile), our technical team shares its 5 best practice tips for web performance.
How to organise your teams for maximum web performance
February 20, 2018Tech tips
From users to marketing teams to CTOs, all would agree that loading speed is crucial for your web site. (Like many, has your CEO has also been asking why your web site is running slow as you’ve passed them in the corridor…?)
Setting up and maintaining a fast web site can be a hotly debated issue: should preference be given to in-house development, and where will it fit in an already busy development schedule?
Setting up and maintaining a fast web site can be a hotly debated issue: should preference be given to in-house development, and where will it fit in an already busy development schedule?
Smart image optimizations to boost your web site loading speed
January 3, 2018Features / Evolutions, Tech tips
It is often difficult to get the right trade-off between image quality and loading speed.
The ideal solution would be for each image to be adapted on a user-by-user basis: be that clipping it perfectly to the user's device screen, stripping metadata of any unnecessary information or, of course, ensuring that it is displayed with optimum image quality. But achieving this soon becomes something of a black art.
What are the techniques, best practices, best libraries and best algorithms for image compression? An overview of the image optimizations you can take advantage of with our engine, for light and fast pages, and a better user experience regardless of the browser and screen size.
CDN, TLS & page speed: our optimizations for a fast and secure HTTPS website
August 8, 2017Features / Evolutions, Tech tips
TLS (Transport Layer Security) encrypts traffic to and from a web site, thereby preventing other parties from eavesdropping on your data. However, adding this safeguard to your web site introduces greater complexity and affects how the site interacts with your visitors. TLS can therefore slow down the loading of your web pages and affect user experience, but it is possible to remedy! Let's take a look at how Fasterize's optimizations and our CDN allow you to ensure both the security of your web site and your page speed in HTTPS.
Web performance: Optimising font loading
August 1, 2017Tech tips
How much of an impact does font loading have on loading times? What is the best web performance strategy to adopt when it comes to optimising font loading? Anthony, one of our web performance experts, lifts the lid on some or our in-house analysis and gives the low-down on FOUT, preloading and inlining.
NB: "fonts" here refer specifically to web fonts.
CDN: 10 things you should know
July 25, 2017Tech tips
Web performance is a crucial factor for any ecommerce website, and CDN are among the many solutions available to improve this performance.
In this article, we’ll review some of the questions our customers have asked about CDN. We hope our answers will give you a clearer understanding of Content Delivery Network, as they have for our customers.
Waterfall charts: technical read and practical recommendations
July 10, 2017Tech tips
Waterfall charts provide a timeline representation of how elements of your web page are loaded into the browser.
This type of graph provides a wealth of information, including details such as the size of each of your resources, the number of requests, the loading behaviour, loading times and much much more!
So grab your wetsuit webpagetest report, as we dive in and show you how to interpret your Waterfall chart and uncover the clues it has to offer for improving the performance of your web site.
Fasterize now supports Let’s encrypt
March 28, 2017Tech tips
There has been much talk about HTTPS lately. It is not just an advantage, it has become a must-have (for privacy and security of course, but for SEO as well).
HTTPS used to be expensive and hard to implement, Let’s encrypt has changed the deal.
It is a free, automated, and open certificate authority (CA) that provides SSL certificates, with a 3 months validity (renewable). Let's Encrypt offers a way to support a more secure and privacy-respecting Web, which is the reason why it was dear to us to support them and make it easier for our clients to use Let's Encrypt.
Why should you need to make your web site go faster?
April 26, 2016Tech tips
Think a few milliseconds of waiting for a page to load isn't that bad? Indeed, at the scale of a navigation (or even a whole life), one might think that this is not much. But for your visitors, all those cumulative milliseconds will degrade user experience, and increase bounce rate and cart abandonment - which has a direct impact on your conversion rate. And that's not all, it can also upset Google bot and therefore degrade your visibility in search results. UX, SEO, conversion rate … let's see the reasons why you need to have a fast site.