Winter sales represent between 15 and 30% of French annual ecommerce revenue.
It is a good reason to be interested in their web performance, isn’t it?
In partnership with Dareboost, we made a study during this first sales period of 2015.
Below is a compilation of the results illustrated by an infographic.

Webperf french ecommerce website

Generally speaking, webperf metrics didn’t change between the week before sales and the first week of sales but we noticed that they have to improve their availibilty rate.
Moreover, results of our tests indicate that good webperf practices (though well known) have not been applied (lazy loading, image optimization, spriting or good cache policy). If they were applied, sure that their web performance would have been far better.

And you, what is your website performance?
Do you want to improve your Speed Index and / or DOM Interactive?
Enjoy a free month to speed up your site with Fasterize and then check your website performance again.

Feel free to share your results with us! Comments are there for that 🙂