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5 best practice tips for a successful Black Friday

Black Friday Fasterize

There was a 48% increase in transactions recorded in 2017, in comparison to 2016*. According to Google, “Black Friday” queries were up 125% in 2017, and 46% of people who made purchases on Black Friday 2017 say they took advantage of promotions to do their Christmas shopping early. Black Friday has therefore officially become the most important day for online retailers. The retail high season has begun! So, nothing must be left to chance.

Performance is now users’ no. 1 priority (even more so as they browse from their mobile). What’s the use in optimizing content that has trouble loading?
To put the odds on your side and improve your conversion rate (desktop and mobile), our technical team shares its 5 best practice tips for web performance.

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How to organise your teams for maximum web performance

From users to marketing teams to CTOs, all would agree that loading speed is crucial for your web site. (Like many, has your CEO has also been asking why your web site is running slow as you’ve passed them in the corridor…?)
Setting up and maintaining a fast web site can be a hotly debated issue: should preference be given to in-house development, and where will it fit in an already busy development schedule?

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Why speed is key for m-commerce web sites

There are now some 5.052 billion mobile users, accounting for 67% of the world's population. And with WiFi and 4G now widely available, the pace of mobile activity is continually on the rise: mobile web traffic is up 21% over the previous year.

Beyond its usefulness to consumers, mobile commerce offers key advantages from a business perspective:

  • Tablet devices account for the highest add-to-cart rates on e-commerce websites at 8.58%. (Smart Insights)
  • Average smartphone conversion rates are up 64% compared to the average desktop conversion rates. (CMS Report)

Alibaba is a prime example: “Mobile revenue for its Chinese e-commerce business increased 80 percent to US$13.18 billion, generating 80 percent of its total retail revenue in the country. Monetisation of its mobile commerce platforms outstripped that of desktop”.

Given this surge in mobile activity, there can be no doubt about it: e-commerce operators must eliminate any potential points of friction that users may experience on their web sites. Consumers are more demanding than ever and expect a slick and seamless experience. Speed is therefore among consumers' top requirements when it comes to the mobile experience. This then raises the question: how can we reduce loading times on our mobile web site?

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Smart image optimisations to boost your web site

It is often difficult to get the right trade-off between image quality and loading speed.
The ideal solution would be for each image to be adapted on a user-by-user basis: be that clipping it perfectly to the user's device screen, stripping metadata of any unnecessary information or, of course, ensuring that it is displayed with optimum image quality. But achieving this soon becomes something of a black art.

Given this challenge, our technical team has pored over the plethora of best practices and advanced libraries out there to ensure that Fasterize implements the very best in image compression algorithms.
In this article, we present an overview of the various methods used.

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4 crucial speed boosts for your HTTPS-enabled web site

HTTPS optimisations

TLS (Transport Layer Security) encrypts traffic to and from a web site, thereby preventing other parties from eavesdropping on your data. However, adding this safeguard to your web site introduces greater complexity and affects how the site interacts with your visitors. TLS can therefore lead to slow page loading times and have a negative impact on user experience. In this article, we introduce the various optimisations implemented by Fasterize at the TLS security layer to ensure your web site remains slick while maximising security.

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Web performance: Optimising font loading

How much of an impact does font loading have on loading times? What is the best web performance strategy to adopt when it comes to optimising font loading? Anthony, one of our web performance experts, lifts the lid on some or our in-house analysis and gives the low-down on FOUT, preloading and inlining.

NB: "fonts" here refer specifically to web fonts.

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CDN: 10 things you should know

CDN
Web performance is a crucial factor for any ecommerce website, and CDN are among the many solutions available to improve this performance.
In this article, we’ll review some of the questions our customers have asked about CDN. We hope our answers will give you a clearer understanding of Content Delivery Network, as they have for our customers.

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