Inderwear is aimed at men who take care of their style, and the brand also takes care of their user experience. Wanting to close the gap between mobile and desktop conversion rates , the site automated the optimization of its frontend with Fasterize. The growth (+20% turnover in one year) and the rise of the brand’s E-Commerce are thus supported by a fast site offering optimal UX and speed regardless of the browsing conditions.
Entrust web performance to experts to focus on your core business
Inderwear is a brand specializing in the sale of underwear, swimwear and men’s care. It offers its products online on its E-Commerce platform which is based on the CMS Prestashop and WordPress .
Traffic is 60% mobile, and the co-founder was aware of the importance of speed for the quality of the user experience, and its impact on revenue .
Inderwear has therefore reviewed its entire mobile experience to achieve its business objectives, and is careful to surround itself with trusted experts so that it can focus on its core business: sales.
This is why its co-founder called on Fasterie: to save time, conserve resources, and benefit from the best frontend optimization techniques .
A global performance optimization strategy: UX, SEO and business
SEO is an important source of traffic and revenue for Inderwear, which wanted to take advantage of webperf optimizations not only to improve the user experience, but also to support its natural referencing strategy.
Objective achieved with a server response time ( Time To First Byte ) reduced by up to 70%! This indicator that Google observes for the ranking of pages allows in particular to promote their indexing.
Furthermore, with the integration of Core Web Vitals into the search engine algorithm, loading speed is becoming increasingly important to support SEO efforts .
Finally, with the growth of the digital channel (traffic has increased 3 to 5 times in one year), load peaks have become a challenge for the E-commerce platform.
Fasterize automatically keeps your site stable and accessible, and your pages fast, even during traffic peaks.
Inderwear thus benefits from the advantages of a unique tool that brings together all the essential features and services for a high-performance website: CDN, image optimization, intelligent cache, compression of all resources (HTML code, JavaScript, CSS, etc.)…
A fast website, and optimized performance on all levels
By automating best practices and webperf techniques, Inderwear sustainably accelerates its site, and sees results that exceed the estimates made when measuring the ROI of the SaaS solution before deploying it:
- site speed is improved by 50% to 70% across the entire site;
- load peaks are absorbed;
- page acceleration helps with SEO optimization ;
- resources are preserved, and performance is sustainably improved without the need to maintain them .
And like Fasterize, it is a SaaS solution, and it is also dedicated and quality support praised by its customers, Inderwear’s internal and external teams also benefit from expert advice to get the most out of the platform, and improve their skills on webperf to push their performance even further.
Discover the detailed feedback from Inderwear: key figures, technical and business results…
