Think a few milliseconds of waiting for a page to load isn't that bad? Indeed, at the scale of a navigation (or even a whole life), one might think that this is not much. But for your visitors, all those cumulative milliseconds will degrade user experience, and increase bounce rate and cart abandonment - which has a direct impact on your conversion rate. And that's not all, it can also upset Google bot and therefore degrade your visibility in search results. UX, SEO, conversion rate … let's see the reasons why you need to have a fast site.
The loading time of a site is one of the most important criteria for a good user experience. Take the test for yourself: how long can you wait for a web page to be loaded?
After a year working closely with a Chinese partner hosting provider, Fasterize has opened a POP (Point Of Presence) in Shanghai.
In addition to the rest of the world, we now help our customers to reach better performance in China. Continue reading Fasterize opens a POP in mainland China
Is your site Mobile First? You have certainly already experienced this: the speed of the pages varies depending on the browsing conditions. On a recent desktop computer, they are displayed faster than on an entry-level 3G mobile. How to explain this phenomenon and how to improve your performance? For your UX, SEO, and conversion rates, let’s see why it’s essential – but also more difficult – to speed up a mobile website. And let’s also see why you have to work hard for a fast site on mobile, to satisfy your users and Google.
Just a few weeks after the “Red Slow Label”, Google seems to try a new way to point out a slow website when you make mobile research: a “Slow to load” exclamation.
In fact, a user wrote on his blog that he was searching for a video (Jurassic World trailer) when he saw the note “Slow to load”: Continue reading “Slow to load” : the new Google experimentation
