A SaaS solution to optimize website speed? Much more than a Band-Aid!

How can you optimize your website’s loading times, and at the same time your resources and budget? If you don’t have the expertise in-house, or simply don’t have the time, the solution lies in SaaS. Beyond a tool dedicated to page speed, we’re going to explain why and how a Frontend Optimization engine can do much more than optimize code, files, images… to improve the user experience.

We’re used to hearing that a Webperf optimization solution is just a Band-Aid on a wooden leg. Is that what you think? You’ve come to the right place, and we’re here to prove you wrong. Personalized advice and support, the ability to upgrade in-house teams, budget control, access to the latest webperf techniques: testimonials from CTOs and members of e-commerce site technical teams.

Accelerate your website with a SaaS solution: expert support and advanced functionalities

Server-side optimization, code rewriting, image processing… You may already have identified ways to improve the speed of your website.

This may involve work to improve :

• your raw performance: reduce Speed Index and Start Render, optimize Time To Interactive and Time To First Byte… ;
• Core Web Vitals, the user-centric metrics that Google takes into account from its Page Experience update to evaluate speed ;
• your compatibility with Google’s criteria for a Mobile-Firstsite (the speed of web pages on mobile devices is increasingly important for SEO);
• your PageSpeed Insightsscore (Google’s page speed evaluation tool)…

Of course, you’re not going to tackle the task page by page, line by line of code, or process images one by one… You need to automate as much as possible, because for your pages, as for your teams, every second counts.

A SaaS solution helps you optimize the code of your web pages on the fly, and you should know that it’s often much more than just a tool for improving your KPIs. It’s a real companion on the road to better performance!

Yes, behind an optimization engine, there are hours of R&D to hunt down those extra seconds and milliseconds (6,000 hours a year in our case), and above all, people.
Because once the SaaS solution has been deployed, dedicated expert support enables you to get the most out of the platform and increase your competence on the subject of web performance. For example, our experts can help you optimize the loading of a slider, work on JS bundling , optimize the loading of certain third parties…

This is more difficult if you decide to optimize your loading times in-house, with the added risk of regularly finding yourself faced with complicated knots to untangle and applying counter-productive optimizations.
Our SaaS solution is designed to ensure that optimizations work intelligently with each other. For example, our engine doesn ‘t inline images that are lazyloaded, it doesn’t lazyload the first images of the viewport, or make unique JS or CSSbundles.

A case in point at Fasterize: Bureau Vallée, which uses our services, has benefited from advice on code optimization (CSS) and caching parameters, for fast web pages despite highly personalized content. A quality service that goes far beyond a simple plug-and-play tool.

Nautical leisure equipment specialist Orange Marine wanted to improve the speed of its mobile site. But this is a difficultdevice to optimize, and requires a certain amount of expertise:

“To improve our loading times, we had two options: to engage in in-house developments, or to rely on our service provider agency. In-house developments would have required resources we didn’t have available, and we preferred to rely on a SaaS solution and experts whose real core business is web performance.” – Guillaume Chapelle, IT Director

Think a SaaS solution won’t do you any good because you’ve already started working in-house to improve your loading times? Well, you can take it a step further with a SaaS solution!
King Jouet, for example, improved its conversion rates by 5% in just one month:

“We had already done some quality work that we wanted to capitalize on. It served as a basis for further optimization and automation.” – Thierry Bourgade, Internet & Cross Canal Project Manager

“What makes the difference for us is intelligent cache management. We benefit from a feature that helps us manage complexities that would have required specific development, because our web pages feature personalized content. In this way, we save our resources thanks to optimizations that are carried out seamlessly and transparently via our SaaS solution.” – Thomas Pointel, CTO

+25% more SEO traffic! That’s the impact of page speed optimization for this e-commerce site whose users browse 125 million pages a year.

Clean code over time, optimized conversion rates and SEO, enhanced security

If your teams know how to optimize images, code (JavaScript, HTML, CSS…), apply an effective caching strategy to relieve your server… you can achieve very good results by optimizing your loading times internally, but… will your pages be accelerated sustainably?

As with SEO, web performance is a long-term project that needs to be maintained continuously in order to bear fruit. One-shots don’t work, but unfortunately technical teams don’t always have the bandwidth to deal with them over the long term. And that’s without taking into account the natural phenomenon of staff turnover: with a SaaS solution, there’s no risk of knowledge disappearing at the same time as resources leave the team.

So a SaaS solution is much more than a one-off cover-up! Bureau Vallée also testifies to this:

“Initially, we approached Fasterize as a short-term ‘band-aid’. But we liked the solution so much that we totally adopted it, because it allows us to concentrate on other development issues for our website.” – Nicolas Guilbert, Product Owner

“Web performance is an everyday job! We had devoted several Runs to optimizing our Frontend, but we couldn’t find the time to work on it on a daily basis. So, with each new development, third-party addition, intervention by the marketing team, our web service provider… We were taking the risk of undoing what we’d just improved. We chose a SaaS solution that does the work for us, a true “Next Generation CDN“. Our website is faster and we’re seeing better conversion rates.” – Rémi Guignard, CTO

Finally, King Jouet was also impressed:

“Entrusting the optimization of our web page speed to a SaaS solution saves us time. Webperf best practices are applied to all our resources on an ongoing basis, and the latest evolutions are deployed without us having to worry about them.” – Thierry Bourgade, Internet & Cross Canal Project Manager

Automating optimizations for website speed is not the same as chaining yourself to a SaaS tool.

A SaaS solution doesn’t constrain you in any way, and you remain perfectly free to activate or deactivate optimizations as required.

This is the case for all our customers, some of whom rely entirely on our optimization engine, which also acts as a CDN.

Celio.com,for example , bases its entire technical stack on our platform.

In addition, But’s CTO explains that our solution has become their Front-Office, and that the teams retain total autonomy, which is essential for moving forward quickly and efficiently:

“As a former Lead Developer Architect, I thought that going through a third-party solution would make me lose control of my site, and that the solution would be like a “black box”. In reality, it’s just the opposite! I can activate or deactivate optimizations, or even the engine itself, at any time. We also benefit from a shared infrastructure with a higher layer of protection than we could set up on our own.” – Rémi Guignard, CTO

As for Alltricks’ CTO, his initial fear of being faced with a fixed, closed SaaS load time optimization solution was quickly put to rest. In fact, he retains full control over his infrastructure, thanks to a flexible platform that allows for many adjustments… and has enabled him to reduce his Speed Index by over 30%.

So, if you want to optimize your loading times, a SaaS solution will enable you to accelerate your website pages efficiently and sustainably. It’s a true Next Generation CDN that does much more than bring content closer to users, and optimizes your front end at the same time.

Even if your in-house resources are qualified to do so, they’ll be able to capitalize on the work already done, if any, and concentrate on innovative topics. They will also no longer need to provide support in the event of speed degradation.

A SaaS platform is therefore a long-term solution that lets you retain total autonomy over your website, so you can apply best practices and optimization techniques to your front end on the fly!

Find out more about how our engine works,
and how our SaaS solution can speed up your website: