Success Story : Trigano Store
Triganostore.com is an e-commerce site specializing in leisure equipment, based on Magento .
After identifying slowness on its pages, and calculating the resulting loss of revenue, the teams decided to remedy this by automating the optimization of loading speed.
Sector
Hobbies
Traffic
Up to x20
for private sales
Speed
Speed Index improved
by 40% on average
CMS
Magento
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CONTEXT
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Context
Trigano Store is part of the Trigano group (2.3 billion annual turnover). Initially designed as a discount platform, the site offers equipment for leisure, gardening, and camping gear. After several redesigns, Triganostore.com moved to Magento in 2014.
Despite a migration to a new hosting platform which improved loading times, the site remained slow.
The KPIs were monitored by the IT and Marketing teams using third-party tools (Dareboost for the front end, and Quanta Analytics on the server side), but the optimizations applied were improvable, and no resources were dedicated to web performance.
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GOALS
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Goals
Two main areas of progress had already been identified: image compression and JavaScript optimization .
The site also needed to relieve its servers during peak loads that occur during promotional operations.
So, supported by its service provider agency and with the help of Google tools, Trigano Store quantified the loss of turnover due to excessively long loading times .
The IT teams were aware of these slowdowns, especially on mobile, and the business argument convinced the Marketing teams. Thus, by mutual agreement, Fasterize was chosen as the solution to automate webperf optimizations.
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DEPLOYMENT
-
Deployment
Less than 8 weeks passed between the first tests and the deployment of Fasterize.
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SUPPORT
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Support
Since the solution was connected, Trigano Store and Fasterize have continued discussions not only on web performance aspects, but also to discuss SEO impacts, developments in their CMS, etc.
Teams request their dedicated Customer Success Engineer depending on the technical level of the request.
The favorite feature: Traffic Limiter
During a commercial operation involving a significant peak load, Trigano Store used the Traffic Limiter functionality .
After carrying out preliminary load tests, then by monitoring the analytics in real time, the teams were able to define a threshold beyond which Internet users were automatically redirected to an overflow page .
The Traffic Limiter helped maintain a smooth browsing experience for all customers throughout this private sale.
Context
Trigano Store is part of the Trigano group (2.3 billion annual turnover). Initially designed as a discount platform, the site offers equipment for leisure, gardening, and camping gear. After several redesigns, Triganostore.com moved to Magento in 2014.
Despite a migration to a new hosting platform which improved loading times, the site remained slow.
The KPIs were monitored by the IT and Marketing teams using third-party tools (Dareboost for the front end, and Quanta Analytics on the server side), but the optimizations applied were improvable, and no resources were dedicated to web performance.
Goals
Two main areas of progress had already been identified: image compression and JavaScript optimization .
The site also needed to relieve its servers during peak loads that occur during promotional operations.
So, supported by its service provider agency and with the help of Google tools, Trigano Store quantified the loss of turnover due to excessively long loading times .
The IT teams were aware of these slowdowns, especially on mobile, and the business argument convinced the Marketing teams. Thus, by mutual agreement, Fasterize was chosen as the solution to automate webperf optimizations.
Deployment
Less than 8 weeks passed between the first tests and the deployment of Fasterize.
Support
Since the solution was connected, Trigano Store and Fasterize have continued discussions not only on web performance aspects, but also to discuss SEO impacts, developments in their CMS, etc.
Teams request their dedicated Customer Success Engineer depending on the technical level of the request.
The favorite feature: Traffic Limiter
During a commercial operation involving a significant peak load, Trigano Store used the Traffic Limiter functionality .
After carrying out preliminary load tests, then by monitoring the analytics in real time, the teams were able to define a threshold beyond which Internet users were automatically redirected to an overflow page .
The Traffic Limiter helped maintain a smooth browsing experience for all customers throughout this private sale.
Results
Mobile
Speed Index
Start Render
Time To First Byte
Desktop
Speed Index
Start Render
Time To First Byte
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