Conforama.fr’s IT department had already undertaken server-side optimizations to improve the speed of its site on desktop and mobile, and the teams wanted to take the improvements even further with front-endoptimizations. So this e-tailer specializing in home furnishings called in a speed specialist: Fasterize!
Optimizing website speed on the backend and frontend
Conforama.fr is an e-commerce site for home furnishings, with an average of 11 million monthly visits in 2018, and runs on SAP Hybris.
Performance monitoring was already in place, with scalability tests and server response time monitoring. Automating the application of web performance techniques and best practices has further accelerated page loading, particularly on mobile devices :
- Speed Index -49%
- Start Render -55
Fasterize’s help also eased the burden on Conforama.fr’s IT teams, who avoided having to commit to complex, time- and resource-intensive developments.
Optimizing code for faster web page loading
Following an audit of Conforama.fr’s frontend, the Fasterize teams found that the pages contained a lot of JavaScript, CSS files and tag managers for third-party scripts.
By simplifying the code, lightening the weight of the JS, and involving the marketing team in optimizing the use of tags, the weight of the files and web pages was considerably reduced.
All teams were involved in the webperf project, and audits have been carried out regularly since the SaaSsolution was implemented . This enables us to validate the lasting impact of our actions and optimizations.
So, with each new release of the site, Conforama calls on its dedicated Customer Success Engineer to review and correct the existing system, and ensure that performance is maintained.
From deployment of the platform to regular webperf audits, the dedicated support of Conforama’s teams has enabled them to increase their skills in Frontend Optimization , and to become autonomous on the Fasterize platform (to empty the cache during updates, activate and deactivate the functionalities of their choice, copy configurations from one environment to another to facilitate testing…).
Dedicated support for sustainable optimization
During periods of high sales activity andincreased traffic and transactions on its website (sales, Black Friday…), Conforama.fr appreciates all the more the fact of having a site that is fast and available in all circumstances.
For example, on the occasion of the 2019 summer sales, the e-commerce site succeeded in dividing the complete loading time of its pages by 2 by applying Fasterize’s recommendations for better Third Party management .
One of the other striking results in terms of technical gains on the mobile site: in one year, the Speed Index dropped from 5,500 for the homepage to 1,003, a division by more than 5!
Find out more about the performance gains Conforama
has achieved with Fasterize: