Publisher of the websites Mecatechnic.com, Motodiffusion.com and Comptoirducabriolet.com, the Mecatechnic group generates 80% of its turnover online. Mobile accounts for more than ⅔ of traffic, but conversions remained approximately 3 times lower than those of the desktop. To optimize technical and business performance, the Mecatechnic teams undertook a major UX project, supported by Fasterize to optimize the frontend .
Mobile performance objective
In order for mobile to reach desktop conversion rates , knowing that this device is more difficult to optimize , the Mecatechnic teams called on Fasterize to achieve clearly defined performance objectives:
- divide the Start Render by 3,
- reduce bounce rates,
- increase conversions on mobile.
The diagnosis prior to the deployment of Fasterize’s SaaS solution allowed the technical teams to identify the levers for improvement for its various sites, which are based on custom CMS and Prestashop .
All teams, both technical and business, have invested in a complete UX improvement project.
The frontend optimization work immediately paid off, complementing the tools used to improve other aspects of the user experience (Contentsquare and ABTasty).
Automation of performance optimization and dedicated support to improve skills
Fasterize was deployed in less than a month, mobilizing one resource per site.
Once the tool has been configured with the help of the dedicated Customer Success Engineer, Mecatechnic teams can rely on the Fasterize engine to guarantee loading speed, and regularly monitor performance developments from their personalized dashboard .
Among the strong points that mark the collaboration between Fasterize and Mecatechnic, Tony Willery, Ecommerce Manager, particularly appreciates:
- the flawless responsiveness of its dedicated CSE,
- being able to benefit from a cache system for all of its resources, and not just for images.
Thanks to human support, beyond the technical solution, the teams are improving their skills in web performance and are planning to push the performance of the group’s Ecommerce platforms even further.
Speed Index , Start Render , Time To First Byte , Time To Interactive … have become familiar KPIs, and Mecatechnic is ready for Google’s Page Experience Update and the arrival of Core Web Vitals !
The impact of improving the user experience, and in particular loading speed, translated in just a few weeks into 15% improved conversions on mobile, and a bounce rate divided by 2.5 on product pages.
Discover all the technical and business details of this success story in our case study: