Top performers set the pace: Gov, BBC and Ikea lead the overall ranking, each delivering a good experience to 90%+ of users on key journeys.
E-commerce proves the most resilient with standouts like Ikea, John Lewis and Pretty Little Thing combining fast loading and stable layouts.
Travel remains the weakest sector: only 19% of travel sites validate all Core Web Vitals, with Love Holidays and Transport for London ahead, but an average PX Index of just 77, far behind e-commerce (80) and media (82).
Big movers matter: Temu (+7 in e-commerce), Zoopla (+3 overall), Parkdean Resorts (+4 in travel) and JD Sports (+3) show that targeted optimisations quickly translate into better user experience.
Key takeaway: performance leadership is no longer about hitting a one-off threshold, it’s about continuously increasing the share of users in the green. The most competitive sites are those that treat web performance as an ongoing UX and business discipline.
It’s time to take a look at this month’s webperf rankings of the most visited sites in the UK.
For more than ten years, we have been analysing the performance of the most visited websites on a monthly basis. These rankings, built on Chrome User Experience Report (CrUX) data and Google’s Core Web Vitals, have become a benchmark for assessing the market’s maturity when it comes to user experience.
Until now, websites were ranked using a score based on whether they met Google’s recommended thresholds. This approach played a key role in structuring market priorities and in democratising web performance as a discipline.
Over time, however, a limitation became clear:
a website can technically meet all Core Web Vitals thresholds while still exposing a significant share of its audience to a degraded experience.
At Fasterize, we have chosen to put the user experience at the centre of measurement. Performance can no longer be evaluated purely as technical compliance, but as a reality actually experienced by users throughout their journey.
This conviction led us to evolve our historical score into the Performance Experience Index (PX Index).
From January 2026 onwards, all of our rankings are now based on the PX Index.
A truly high-performing website should not only work well for a statistical majority, but deliver a good experience for all its users.
Le Performance Experience Index (PX Index)
The PX Index is scored from 0 to 100 and measures the real share of users benefiting from a good experience on a website. It is based on real-world user data from the Chrome UX Report, and on all the key metrics that shape the user journey : from server response time to on-screen interactions.
The overall score is calculated as a weighted average of the percentage of users having a good experience, with each metric weighted according to its real impact on perceived performance:
The full methodology is detailed in this article.
With this new methodology, rankings take on a different meaning.
The goal is no longer simply to display the 75th percentile values to check whether a site “passes the thresholds”, but to show the percentage of users who actually enjoy a good experience (i.e. above the threshold).
As a result, a percentage greater than or equal to 75% means that the metric is validated according to Google’s “Good” threshold, since its 75th percentile meets the requirement.
We’re excited to unveil the new edition of our UK Speed Ranking ! Each month, we analyse mobile web performance across:
- 50 of the most visited websites in UK
- 30 major e-commerce platforms
- 20 leading media websites
- 20 key players in the Travel sector
But before diving into the results, let’s remind ourselves why fast-loading websites are critical to online success.
Why speed matters ?
Speed isn’t just technical : it’s strategic ! Studies show that website performance directly impacts user experience, conversion rates, and revenue. According to Google, 53% of mobile site visitors leave a page that takes longer than three seconds to load. For UK e-commerce sites, this statistic is particularly concerning given the intense market competition.
A Deloitte study reveals that a 0.1-second improvement in mobile site speed can increase conversion rates by 8.4% for retail sites. These figures highlight the importance of prioritizing loading speed to stay competitive.
Let’s dive into the January 2026 rankings and analyses.
Top 50 : Webperf ranking of the top 50 most visited websites in the United Kingdom
January offers a clear post-holiday snapshot of web performance.
With traffic stabilising after the festive peak and winter sales underway, this month reveals whether sites have maintained a strong user experience, or whether performance slipped once pressure eased.
🏆 TOP 3 LEADERS
- Gov.uk (→ #1)
retains the top position, driven by an exceptionally consistent experience. With 97% of users enjoying fast loading, 93% smooth interactions, and 99% visual stability. - BBC (→ #2)
remains firmly in second place, delivering a highly stable and responsive experience. Interactivity is slightly more fragile than loading, but 85% of users still benefit from smooth interactions, supporting fast access to content even during peak news cycles. - Ikea (→ #3)
holds onto the podium thanks to a well-balanced experience across the journey.
High levels of visual stability and strong interactivity ensure a reassuring and fluid browsing experience, despite the site’s functional complexity.
🌟 NOTABLE IMPROVEMENTS
- Temu (+8 → #12)
One of the strongest progressions this month. Temu increases the share of users with a good experience, with +5% on loading (LCP) and +4% on interactivity (INP). - Rightmove (+4 → #17)
Gradual but consistent gains, with +2% more users benefiting from fast loading and smooth interactions. These improvements directly support property search journeys, where speed and clarity are critical. - Spotify (+4 → #26)
improves interactivity, with +3% more users experiencing smooth interactions, reducing friction during navigation and playback. - Zoopla (+3 → #8)
A solid all-round improvement. Zoopla progresses across all metrics, including +4% more users experiencing good visual stability, resulting in a more comfortable and predictable browsing experience. - Skyscanner (+3 → #42)
Notable gains in visual stability, with +9% more users benefiting from a stable layout : an important step for a comparison-heavy journey.
These sites reflect ongoing efforts to improve user experience, which will likely continue to positively impact user experience and engagement. These improvements are the result of consistent efforts to optimize their systems, with particular attention paid to INP. It’s worth noting that having a good FID does not necessarily mean having a good INP! FID only measures the first interaction, whereas INP assesses interactivity throughout the entire browsing session. The efforts made by these players to improve their web performance metrics are not only beneficial for their rankings but are also crucial for providing a quality user experience, reducing bounce rates, and increasing engagement on their platforms.
📉 CHALLENGES IN THE RANKINGS
- Independent (–3 → #13)
The site loses ground in a very competitive mid-table.
The experience remains broadly stable, but a lack of improvement compared to faster-moving peers results in a ranking drop. - The Sun (–7 → #24)
A significant decline driven by experience degradation:
–6% of users now experience good interactivity, and –3% fewer benefit from visual stability, increasing friction during reading and navigation. - Etsy (–4 → #31)
Etsy slips back as part of its audience shifts out of the “good experience” zone, particularly on interaction smoothness : a key factor for conversion-oriented journeys.
| Website | Ranking | Ranking M-1 | PX Index | LCP (% Good) | INP (% Good) | CLS (% Good) |
|---|---|---|---|---|---|---|
| Gov | 1 (0) | 1 | 95 | 97 | 93 | 99 |
| BBC | 2 (0) | 2 | 94 | 96 | 85 | 98 |
| Ikea | 3 (0) | 3 | 93 | 95 | 90 | 93 |
| Wikipedia | 4 (1) | 5 | 93 | 96 | 96 | 92 |
| The guardian | 5 (1) | 6 | 92 | 96 | 92 | 84 |
See the full TOP 50 ranking
| Website | Ranking | Ranking M-1 | PX Index | LCP (% Good) | INP (% Good) | CLS (% Good) |
|---|---|---|---|---|---|---|
| Gov | 1 (0) | 1 | 95 | 97 | 93 | 99 |
| BBC | 2 (0) | 2 | 94 | 96 | 85 | 98 |
| Ikea | 3 (0) | 3 | 93 | 95 | 90 | 93 |
| Wikipedia | 4 (1) | 5 | 93 | 96 | 96 | 92 |
| The guardian | 5 (1) | 6 | 92 | 96 | 92 | 84 |
| Indeed | 6 (-2) | 4 | 92 | 95 | 94 | 91 |
| National Lottery | 7 (0) | 7 | 90 | 92 | 86 | 85 |
| Zoopla | 8 (3) | 11 | 89 | 92 | 80 | 91 |
| Mumsnet | 9 (0) | 9 | 89 | 87 | 85 | 95 |
| Ebay | 10 (-2) | 8 | 89 | 92 | 78 | 96 |
| News.sky | 11 (2) | 13 | 88 | 91 | 90 | 76 |
| Temu | 12 (8) | 20 | 88 | 92 | 80 | 96 |
| Independent | 13 (-3) | 10 | 87 | 92 | 73 | 90 |
| Amazon | 14 (-2) | 12 | 85 | 90 | 83 | 79 |
| Telegraph | 15 (-1) | 14 | 85 | 91 | 78 | 86 |
| Santander | 16 (-1) | 15 | 85 | 85 | 84 | 89 |
| Right Move | 17 (4) | 21 | 83 | 94 | 60 | 79 |
| Asos | 18 (-2) | 16 | 82 | 88 | 76 | 92 |
| Mark and Spencer | 19 (-1) | 18 | 82 | 87 | 77 | 82 |
| Express | 20 (2) | 22 | 82 | 86 | 63 | 87 |
| Argos | 21 (2) | 23 | 82 | 90 | 68 | 89 |
| Ny Times | 22 (-3) | 19 | 80 | 81 | 78 | 74 |
| Bt | 23 (3) | 26 | 80 | 84 | 75 | 77 |
| The Sun | 24 (-7) | 17 | 80 | 86 | 52 | 88 |
| Diy | 25 (-1) | 24 | 80 | 89 | 75 | 79 |
| Spotify | 26 (4) | 30 | 79 | 76 | 78 | 96 |
| Gumtree | 27 (2) | 29 | 79 | 91 | 56 | 78 |
| Office | 28 (-3) | 25 | 79 | 71 | 90 | 98 |
| Disney Plus | 29 (-1) | 28 | 78 | 70 | 79 | 79 |
| Tesco | 30 (2) | 32 | 77 | 81 | 70 | 85 |
| Etsy | 31 (-4) | 27 | 77 | 84 | 88 | 96 |
| Vinted | 32 (-1) | 31 | 76 | 78 | 73 | 90 |
| Daily Mail | 33 (0) | 33 | 75 | 85 | 56 | 88 |
| Sky | 34 (1) | 35 | 73 | 71 | 79 | 69 |
| Screwfix | 35 (-1) | 34 | 73 | 82 | 54 | 89 |
| Ancestry | 36 (3) | 39 | 70 | 71 | 86 | 73 |
| Netflix | 37 (0) | 37 | 70 | 73 | 75 | 93 |
| Just-eat | 38 (-2) | 36 | 70 | 87 | 56 | 50 |
| Snapchat | 39 (-1) | 38 | 70 | 64 | 72 | 98 |
| Royal Mail | 40 (1) | 41 | 68 | 74 | 76 | 36 |
| Next | 41 (-1) | 40 | 68 | 80 | 36 | 87 |
| Sky scanner | 42 (3) | 45 | 67 | 65 | 50 | 73 |
| Paypal | 43 (0) | 43 | 67 | 63 | 83 | 85 |
| Bet 365 | 44 (-2) | 42 | 66 | 64 | 58 | 35 |
| Microsoft | 45 (-1) | 44 | 63 | 64 | 64 | 81 |
| Sainsburys | 46 (0) | 46 | 60 | 56 | 50 | 61 |
| 47 (1) | 48 | 59 | 58 | 54 | 77 | |
| Booking | 48 (-1) | 47 | 58 | 62 | 55 | 93 |
| Asda | 49 (0) | 49 | 55 | 63 | 28 | 47 |
| Boots | 50 (0) | 50 | 54 | 58 | 33 | 38 |
📊 Top 50 — experience overview
Across the Top 50, January highlights a market that is progressing, but unevenly.
On average:
- PX Index: 78
- 82% of users experience fast loading (LCP)
- 73% enjoy smooth interactions (INP)
- 83% benefit from stable layouts (CLS)
Looking at threshold validation:
- 14% of sites achieve a PX Index above 90
- 34% of sites validate all three Core Web Vitals
- 56% meet the interactivity (INP) threshold
- 80% maintain good visual stability (CLS)
Loading speed and layout stability are now largely under control for most major sites.
Interactivity remains the main differentiator, and the metric that most clearly separates leaders from the rest.
Here are the e-commerce rankings, for which web performance is a business and SEO issue.
E-commerce : Webperf ranking of the top 30 most visited sites in the United Kingdom
January is a key moment for e-commerce platforms.
After the festive rush and during winter sales, traffic remains high, but user expectations are even higher. Shoppers are less forgiving, journeys are shorter, and any friction directly impacts conversion.
This month’s ranking highlights a sector that is globally mature on loading speed, but still struggling to deliver consistently smooth interactions at scale.
🏆 TOP 3 – E COMMERCE LEADERS
- Ikea (→ #1)
remains the clear leader with a PX Index of 93, driven by a highly balanced experience.
With 95% of users benefiting from fast loading, 90% from smooth interactions, and 93% from stable layouts, the platform delivers a reassuring and fluid shopping journey despite its functional richness. - John Lewis (→ #2)
holds onto second place thanks to a robust and consistent experience.
High levels of loading performance and visual stability ensure trust and comfort, while interactivity remains solid for the majority of users. - Pretty Little Thing (→ #3)
Still on the podium, Pretty Little Thing confirms its strong execution, but the INP must be monitored and optimised to remain leaders
🌟 NOTABLE IMPROVEMENTS
- Temu (+7 → #7)
One of the strongest progressions this month.
Temu significantly increases the share of users having a good experience, with more users in the green on both loading (LCP) and interactivity (INP) : making the site feel faster and more responsive throughout the journey. - JD Sports (+3 → #16)
A well-rounded improvement across all metrics:
+2% of users experience fast loading, +5% enjoy smoother interactions, and +2% benefit from better visual stability. These gains directly support high-engagement shopping flows.
📉 CHALLENGES IN THE RANKINGS
- ASOS (–3 → #13)
loses ground following a slight decline across all experience metrics.
While the experience remains broadly acceptable, even small regressions are enough to impact ranking in a highly competitive top tier. - Shein (–4 → #26)
records a more visible setback, with 7% of users now experiencing degraded interactivity (INP). This loss of responsiveness introduces friction in browsing and selection : a critical risk for conversion-driven platforms.
| Website | Ranking | Ranking M-1 | PX Index | LCP (% Good) | INP (% Good) | CLS (% Good) |
|---|---|---|---|---|---|---|
| Ikea | 1 (0) | 1 | 93 | 95 | 90 | 93 |
| John Lewis | 2 (0) | 2 | 91 | 95 | 86 | 93 |
| Pretty Little Thing | 3 (0) | 3 | 90 | 93 | 79 | 91 |
| Ebay | 4 (0) | 4 | 89 | 92 | 78 | 96 |
| River Island | 5 (0) | 5 | 89 | 97 | 68 | 96 |
See the full ecommerce ranking
| Website | Ranking | Ranking M-1 | PX Index | LCP (% Good) | INP (% Good) | CLS (% Good) |
|---|---|---|---|---|---|---|
| Ikea | 1 (0) | 1 | 93 | 95 | 90 | 93 |
| John Lewis | 2 (0) | 2 | 91 | 95 | 86 | 93 |
| Pretty Little Thing | 3 (0) | 3 | 90 | 93 | 79 | 91 |
| Ebay | 4 (0) | 4 | 89 | 92 | 78 | 96 |
| River Island | 5 (0) | 5 | 89 | 97 | 68 | 96 |
| Aldi | 6 (1) | 7 | 88 | 89 | 84 | 94 |
| Temu | 7 (7) | 14 | 88 | 92 | 80 | 96 |
| Sports Direct | 8 (-2) | 6 | 87 | 94 | 64 | 89 |
| Amazon | 9 (-1) | 8 | 85 | 90 | 83 | 79 |
| Very | 10 (1) | 11 | 85 | 91 | 76 | 90 |
| Matalan | 11 (-2) | 9 | 85 | 88 | 70 | 96 |
| Wickes | 12 (0) | 12 | 83 | 85 | 71 | 82 |
| Asos | 13 (-3) | 10 | 82 | 88 | 76 | 92 |
| Marks And Spencer | 14 (-1) | 13 | 82 | 87 | 77 | 82 |
| DIY | 15 (0) | 15 | 80 | 89 | 75 | 79 |
| JD Sports | 16 (3) | 19 | 78 | 89 | 77 | 65 |
| Tesco | 17 (0) | 17 | 77 | 81 | 70 | 85 |
| Vinted | 18 (-2) | 16 | 76 | 78 | 73 | 90 |
| Nike | 19 (1) | 20 | 76 | 79 | 71 | 82 |
| H&M | 20 (-2) | 18 | 75 | 91 | 53 | 62 |
| Screwfix | 21 (0) | 21 | 73 | 82 | 54 | 89 |
| Halfords | 22 (2) | 24 | 69 | 77 | 63 | 66 |
| Samsung | 23 (2) | 25 | 69 | 75 | 64 | 54 |
| Apple | 24 (2) | 26 | 68 | 59 | 83 | 79 |
| Next | 25 (-2) | 23 | 68 | 80 | 36 | 87 |
| Shein | 26 (-4) | 22 | 67 | 76 | 62 | 74 |
| EE | 27 (0) | 27 | 61 | 56 | 73 | 59 |
| Boots | 28 (0) | 28 | 54 | 58 | 33 | 38 |
| Uber eats | 29 (0) | 29 | 41 | 33 | 30 | 76 |
| Iceland | 30 (0) | 30 | 36 | 32 | 22 | 38 |
📊 E-commerce experience overview
At sector level, e-commerce shows solid foundations, but clear room for improvement on interactivity.
On average:
- PX Index: 76
- 80% of users experience fast loading (LCP)
- 67% benefit from smooth interactions (INP)
- 80% enjoy stable layouts (CLS)
Threshold validation reveals the gaps:
- 10% of sites reach a PX Index above 90
- 36% of sites validate all three Core Web Vitals
- 73% meet the loading threshold (LCP)
- 43% meet the interactivity threshold (INP)
- 80% meet the stability threshold (CLS)
Most e-commerce sites now load fast and remain visually stable, but interactivity is still the main bottleneck. Improving how quickly pages respond to user actions is now the clearest lever to stand out, reduce friction, and protect conversion during high-pressure periods like sales.
Media : Webperf ranking of the top 30 most visited sites in the United Kingdom
News publishers head into the end-of-year with mixed results. While loading performance remains strong across the board, interactivity continues to be a sticking point.
🏆 TOP 3 LEADERS
- BBC (→ #1) takes the top spot with a PX Index of 94, driven by a highly controlled experience. With 96% of users benefiting from fast loading, 85% from smooth interactions, and 98% from stable layouts, the platform delivers a reading experience that feels both immediate and reliable.
- The Guardian (→ #2) remains firmly in second place, supported by excellent loading performance and strong interactivity. The main challenge lies in visual stability, where a smaller share of users experience minor layout shifts : an area that still limits its PX Index potential.
- Metro (+3 → #3) enters the podium this month thanks to a clear improvement in loading experience. More users now access content quickly, reinforcing the feeling of immediacy that is critical for high-frequency news consumption.
🌟 NOTABLE IMPROVEMENTS
- Express (+5 → #11)
A meaningful progression driven by interactivity. Express increases the share of users enjoying smooth interactions, with +2% of users now experiencing a good INP, reducing friction during navigation and article browsing. - Standard (+3 → #14)
The Standard records small but consistent optimisations across its experience metrics, enough to translate into a visible ranking gain in a very tight mid-table.
📉 CHALLENGES IN THE RANKINGS
- The New York Times (–3 → #16)
A decline linked to reduced visual stability, with 12% more users experiencing layout shifts. For content-heavy pages, this instability directly affects reading comfort and perceived quality. - The Sun (–6 → #18)
One of the sharpest drops this month. The site sees +6% more users facing degraded interactivity and +3% experiencing poorer layout stability, creating noticeable friction in fast-paced browsing contexts.
| Website | Ranking | Ranking M-1 | PX Index | LCP (% Good) | INP (% Good) | CLS (% Good) |
|---|---|---|---|---|---|---|
| BBC | 1 (0) | 1 | 94 | 96 | 85 | 98 |
| The Guardian | 2 (0) | 2 | 92 | 96 | 92 | 84 |
| Metro | 3 (3) | 6 | 87 | 90 | 79 | 97 |
| Sky Sports | 4 (-1) | 3 | 87 | 87 | 86 | 89 |
| Gb News | 5 (0) | 5 | 87 | 95 | 74 | 88 |
See the full medias ranking
| Website | Ranking | Ranking M-1 | PX Index | LCP (% Good) | INP (% Good) | CLS (% Good) |
|---|---|---|---|---|---|---|
| BBC | 1 (0) | 1 | 94 | 96 | 85 | 98 |
| The Guardian | 2 (0) | 2 | 92 | 96 | 92 | 84 |
| Metro | 3 (3) | 6 | 87 | 90 | 79 | 97 |
| Sky Sports | 4 (-1) | 3 | 87 | 87 | 86 | 89 |
| Gb News | 5 (0) | 5 | 87 | 95 | 74 | 88 |
| Independent | 6 (-2) | 4 | 87 | 92 | 73 | 90 |
| Telegraph | 7 (0) | 7 | 85 | 91 | 78 | 86 |
| Racing Post | 8 (0) | 8 | 84 | 85 | 81 | 79 |
| London South East | 9 (1) | 10 | 84 | 87 | 76 | 79 |
| Hello magazine | 10 (-1) | 9 | 84 | 88 | 78 | 75 |
| Express | 11 (5) | 16 | 82 | 86 | 63 | 87 |
| Financial Times | 12 (2) | 14 | 81 | 85 | 94 | 86 |
| The Scottish Sun | 13 (-2) | 11 | 81 | 85 | 54 | 90 |
| Standard | 14 (3) | 17 | 80 | 85 | 67 | 81 |
| Sporting Life | 15 (0) | 15 | 80 | 69 | 73 | 97 |
| Ny times | 16 (-3) | 13 | 80 | 81 | 78 | 74 |
| Yahoo | 17 (1) | 18 | 80 | 84 | 77 | 92 |
| The Sun | 18 (-6) | 12 | 80 | 86 | 52 | 88 |
| The times | 19 (0) | 19 | 78 | 83 | 80 | 96 |
| Birmingham Live | 20 (0) | 20 | 78 | 85 | 61 | 74 |
| Daily Record | 21 (0) | 21 | 77 | 84 | 58 | 71 |
| News Now | 22 (1) | 23 | 76 | 75 | 62 | 93 |
| Wales Online | 23 (1) | 24 | 76 | 84 | 58 | 69 |
| Daily Mail | 24 (-2) | 22 | 75 | 85 | 56 | 88 |
| Echo | 25 (2) | 27 | 72 | 79 | 56 | 73 |
| Manchester evening News | 26 (-1) | 25 | 71 | 77 | 56 | 78 |
| Daily Star | 27 (-1) | 26 | 71 | 80 | 52 | 68 |
| Good Read | 28 (0) | 28 | 70 | 79 | 82 | 72 |
| Live Score | 29 (0) | 29 | 63 | 67 | 45 | 53 |
| Premier League | 30 (0) | 30 | 48 | 41 | 59 | 38 |
📊 Media experience overview
At sector level, media sites show strong fundamentals on loading speed, but interactivity remains a structural weakness.
On average:
- PX Index: 79
- 83% of users experience fast loading (LCP)
- 69% enjoy smooth interactions (INP)
- 81% benefit from stable layouts (CLS)
Threshold validation highlights the imbalance:
- 6% of sites reach a PX Index above 90
- 33% of sites validate all three Core Web Vitals
- 90% meet the loading threshold (LCP)
- 43% meet the interactivity threshold (INP)
- 66% meet the stability threshold (CLS)
Key takeaway:
UK media sites are now largely fast to load, but interactivity remains the main limiter of user experience. In an environment where attention is scarce and switching costs are low, improving responsiveness is becoming just as critical as editorial quality.
Travel : Webperf ranking of the top 30 most visited sites in the United Kingdom
January is a critical month for the travel sector. Post-holiday planning, winter breaks and early bookings put heavy pressure on search, comparison and booking journeys, often on mobile and in sub-optimal network conditions.
This month’s ranking confirms a structural reality: Travel remains the most challenging vertical in terms of user experience, with complex flows, data-heavy pages and interactivity still difficult to stabilise at scale.
🏆 TOP 3 LEADERS
- Love Holidays (→ #1) keeps the top position with a PX Index of 92, the highest in the sector. The platform delivers a well-balanced experience, with 94% of users enjoying fast loading, 89% smooth interactions, and 92% stable layouts ; a rare level of consistency for travel booking journeys.
- Transport for London (→ #2) secures second place thanks to excellent interactivity, with 90% of users benefiting from responsive interactions.
Loading performance remains solid, but visual stability is slightly more fragile, which still limits overall experience perception. - Tripadvisor (→ #3) completes the podium with a robust but uneven experience. While loading remains efficient for most users, interactivity and layout stability still affect a significant share of sessions, especially on content-rich comparison pages.
🌟 NOTABLE IMPROVEMENTS
- Parkdean Resorts (+4 → #9)
One of the strongest progressions this month. The site records +5% more users with good loading experience (LCP) and +6% enjoying stable layouts (CLS), reinforcing confidence during browsing and accommodation selection. - Airbnb (+3 → #17)
Airbnb gains three places thanks to a clear improvement in loading performance, with +7% more users accessing content quickly. This improvement directly benefits discovery and search flows, where first impressions are critical.
📉 CHALLENGES IN THE RANKINGS
- Agoda (–3 → #13)
A slight decline linked to reduced visual stability.
More users now experience layout shifts, which can disrupt trust and readability during price and availability checks. - EasyJet (–3 → #20)
EasyJet loses ground due to a degradation in visual stability, with +3% more users experiencing unstable layouts : a sensitive issue in booking and check-in flows.
| Website | Ranking | Ranking M-1 | PX Index | LCP (% Good) | INP (% Good) | CLS (% Good) |
|---|---|---|---|---|---|---|
| Love Holidays | 1 (0) | 1 | 92 | 94 | 89 | 92 |
| Transport For London | 2 (0) | 2 | 84 | 87 | 90 | 81 |
| Trip Advisor | 3 (0) | 3 | 84 | 88 | 78 | 75 |
| Trip | 4 (0) | 4 | 82 | 86 | 76 | 85 |
| Cottages | 5 (1) | 6 | 82 | 92 | 42 | 92 |
See the full travel ranking
| Website | Ranking | Ranking M-1 | PX Index | LCP (% Good) | INP (% Good) | CLS (% Good) |
|---|---|---|---|---|---|---|
| Love Holidays | 1 (0) | 1 | 92 | 94 | 89 | 92 |
| Transport For London | 2 (0) | 2 | 84 | 87 | 90 | 81 |
| Trip Advisor | 3 (0) | 3 | 84 | 88 | 78 | 75 |
| Trip | 4 (0) | 4 | 82 | 86 | 76 | 85 |
| Cottages | 5 (1) | 6 | 82 | 92 | 42 | 92 |
| Rome 2 Rio | 6 (-1) | 5 | 82 | 80 | 72 | 89 |
| Pitchup | 7 (0) | 7 | 80 | 84 | 63 | 87 |
| Ryanair | 8 (0) | 8 | 80 | 75 | 79 | 75 |
| Parkdean Resorts | 9 (4) | 13 | 79 | 79 | 67 | 80 |
| National Express | 10 (-1) | 9 | 78 | 87 | 68 | 65 |
| Po Cruises | 11 (0) | 11 | 78 | 78 | 80 | 62 |
| Vrbo | 12 (0) | 12 | 77 | 80 | 78 | 83 |
| Agoda | 13 (-3) | 10 | 77 | 91 | 39 | 83 |
| Skyscanner | 14 (0) | 14 | 74 | 80 | 75 | 95 |
| Hotels.com | 15 (0) | 15 | 72 | 65 | 72 | 78 |
| Eurostar | 16 (0) | 16 | 71 | 81 | 50 | 64 |
| Airbnb | 17 (3) | 20 | 70 | 70 | 56 | 64 |
| Uber | 18 (1) | 19 | 69 | 73 | 55 | 94 |
| The Trainline | 19 (-1) | 18 | 69 | 82 | 36 | 64 |
| Easy Jet | 20 (-3) | 17 | 68 | 79 | 42 | 60 |
| Skyes Cottages | 21 (0) | 21 | 67 | 65 | 50 | 73 |
| Jet 2 | 22 (1) | 23 | 64 | 78 | 34 | 81 |
| National Rail | 23 (-1) | 22 | 62 | 78 | 34 | 39 |
| TUI | 24 (0) | 24 | 62 | 58 | 66 | 53 |
| Booking | 25 (0) | 25 | 58 | 62 | 55 | 93 |
| Premier Inn | 26 (0) | 26 | 56 | 54 | 50 | 65 |
Travel experience overview
Travel clearly lags behind e-commerce and media, both in maturity and consistency.
On average:
- PX Index: 77
- 78% of users experience fast loading (LCP)
- 61% benefit from smooth interactions (INP)
- 76% enjoy stable layouts (CLS)
Threshold validation highlights the gap:
- 4% of sites reach a PX Index above 90
- 19% validate all three Core Web Vitals
- 69% meet the loading threshold (LCP)
- 27% meet the interactivity threshold (INP)
- 61% meet the stability threshold (CLS)
Travel remains the least mature sector in terms of user experience.
While some platforms are making targeted progress, interactivity is still the main blocker, and too many users continue to face friction at key moments of the booking journey. Bridging this gap will be decisive to compete with more UX-mature verticals.
Performance is no longer determined solely by a single technical value, but by the ability of websites to consistently deliver a good experience to the majority of users.
Reaching the “green” zone once is no longer enough.
The PX Index highlights a more demanding reality: true web performance is a capability, not a snapshot.
It requires:
- Continuous monitoring of real-user experience, not lab metrics
- The ability to detect early drifts before they impact large portions of the audience
- Fast, repeatable execution to correct issues without slowing down business teams
In increasingly competitive environments, improving the percentage of users with a good experience means:
- Less friction in critical journeys
- Higher trust and engagement
- Stronger SEO/ GEO signals
- A durable competitive advantage
The sites that lead the rankings are not just faster : they are better organized to maintain performance over time.
And what better way to get started than with the help of web performance experts? Fasterize supports you in this process, with concrete solutions to make your website faster, more stable, and more responsive.
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⭐ See you next month for a new update on the web experience of UK websites!
