Choosing is giving up, and when it comes to development and maintenance, choices have to be made among the tasks to which a team must devote itself… or not.
Optimizing a site’s performance is crucial for the user experience and for business, but if it isn’t automated, it requires resources that aren’t always available. And that’s exactly where we come in.
Automating webperf
Webperf is a fascinating subject (in all objectivity), but its implementation can be tedious. When designing a site, you have to take into account design, security, SEO, accessibility, webperf… There are inevitably points that you’re obliged to put aside during development for lack of time.
Here,ZDNet reports on a survey of technical managers, showing a typical day’s work vs. an ideal day’s work. The lack of time to work on innovative subjects is clearly apparent, and automation is one of the solutions that can enable more time to be spent on high value-added activities.
For many of our customers, for example, the challenges of web page loading times are identified and sometimes addressed, but the question of the time and resources available to do so quickly arises.
Webperf automation appears to be the obvious solution, enabling you tohave a fast, high-performance site while saving time and keeping your budget under control. Technical teams can then concentrate on other projects – and away with the hassle.
Another advantage of automation is that you can stay up-to-date without having to move a finger, an ear or an eyelash. Yes, webperf is constantly evolving, and keeping up with the latest advances and applying them takes time.
Industrializing best practices
Fasterize guarantees that even the most recent best practices are always implemented, and offers continuous upgrades and new features for even greater performance. This ensures effortless maintenance, which is essential when several teams are working on a site.
In fact, content producers, marketing teams and IT departments are all involved in enriching a site, which means that not all published content depends on IT teams: third-parties, images, functionalities…. While developers can intervene on templates to optimize part of the performance, an automation tool like Fasterize takes care of optimizing the entire site, facilitating governance and management in all circumstances.
In addition to maintenance and governance, technical teams are also freed from the constraints of template-by-template optimizations by applying them to all pages on the fly.
Beyond monitoring and our SaaS solution, consulting is also at the heart of our expertise.
Whatever optimizations are already in place, we start with an analysis phase. This is a process we have carried out at Fnac, Darty, Conforama, Dior, Lacoste… This provides the technical teams with a foundation of recommendations. They can then apply them, or call on us to deploy them, since we act as a dedicated external team.
Putting the load on a dedicated external team
A web-perf automation tool acts as a back-up and can take over to support developers on a day-to-day basis, halfway between Cinderella’s fairy godmother and Mary Poppins.
From the most straightforward optimizations (page weight reduction and other UX optimizations) to the most complex (Lazyloading, SmartCache, Defer JS…), our role is to complement and relieve any efforts already made by our customers’ technical teams.
This wasthe case, for example, at Conforama or Bureau Vallée, who had already undertaken webperf optimizations and needed to free up time by automating the process as far as possible.
Another case in point: OrangeMarine had identified ways of improving the speed of its website, but didn’t have any in-house webperf resources at the moment. In this case, we acted as a fully outsourced team, in liaison with their web agency.
Putting yourself in the hands of experts
Fasterize’s webperf experts configure the tool, automating as many optimizations as possible. Once the configurations have been defined, the platform does all the work itself.
Configurations are not intended to change on a daily basis, but our teams keep a close eye on our customers’ performance. They follow up and offer advice and recommendations throughout the Run phase, and remain available to continuously adjust dashboards according to site or engine evolutions.
In short, automating webperf ensures that your site is fast and effortless, and that it can evolve (functionalities, redesigns…) with peace of mind and peace of mind.
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