How did Rue Du Commerce become France’s fastest e-commerce site?

In the mobile-first era, users expect to browse and buy seamlessly anywhere, anytime. Loading time has therefore become THE most important criterion, and this requirement is reflected in mobile conversion rates. Here’s a look back at the workshop hosted by Fasterize and RueDuCommerce at the One to One Monaco 2019 e-commerce trade show.

Why and how to build a fast site?

For over a year, RueDuCommerce has been ranked by JDN as France’s fastest mobile e-commerce site. How have the RueDuCommerce teams risen to this challenge? How were UX improvements measured? What are the benefits for users and the business?

Stéphane Rios, CEO of Fasterize, and Aniss Boumrigua, Head of RueDuCommerce.fr, talk about their experiences and best practices.

Expert workshops at One to One

This presentation was shared during one of the Expert workshops at the One to One e-commerce show in Moncao in March 2019. Stéphane Rios and Aniss Boumrigua recall:

the business challenges of webperf,
KPIs to monitor(Speed Index, Start Render, Time To First Byte, Time To Interactive…),
and the different monitoring methods(Synthetic vs. Real User Monitoring).

They then go on to discuss theorganization of IT teams, followed by a demonstration of the improvements achieved through intelligent automation of webperf optimizations, SEO impacts, effects on JDN webperf rankings and conversion rates.

For full details and key figures on this success story:

View the presentation

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Emilie Wilhelm

For over a decade, I’ve been dedicated to making digital performance more accessible and actionable. As the author of multiple publications and studies at Fasterize, I’ve helped raise awareness, share best practices, and demonstrate how performance directly drives business impact.

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