How much does e-commerce with Magento cost?
In the digital age, businesses need to be visible on the internet. The Magento CMS allows you to create a high-performance and personalized online store. Product catalog management, choice of hosting type or even personalized development, the Magento platform offers many possibilities to promote your products on the internet.
But how much does an e-commerce with Magento cost ? What are the additional costs to take into account in the budget? Is it possible to create a free e-commerce with the Magento platform? We invite you to discover all the specificities of the open-source Magento platform so that you can determine the budget necessary for the creation of your e-commerce.
Magento: a free open-source CMS to create your online store
To create an online store, companies can hire a professional developer or can choose a free open-source CMS. In this case, they will need to select the CMS, or Content Management System, that is most suitable for their business.
The different types of CMS available to create an online store
Creating an online sales site has become more democratic in recent years. Various open-source CMS , free or paid, have been designed to allow companies to sell their products on the internet. This is particularly the case for:
- Prestashop, the most used platform in the world for creating an online store;
- Shopify, a free CMS that is very easy to use, even without technical knowledge;
- Magento, a complete platform that allows you to fully customize your store;
- WooCommerce, a CMS with which it is possible to add a store to a WordPress site.
The advantages of Magento CMS for creating an e-commerce
It is possible to create an online store for free with the open-source CMS Magento, because Magento is a free CMS . Very popular, the Magento platform offers free themes for creating a website. You will of course have access to the back office to manage your stock, your customer service, etc. The installation files are downloaded directly from the platform’s website.
If you choose free themes, you will however have to budget for the cost of hosting. Indeed, hosting is not included in the Magento CMS. You will therefore have to budget for the price of a dedicated server or a shared server. The cost of hosting can vary from €20 per month for a shared server to several hundred euros per month for a dedicated server.
Magento e-commerce site: the price of customization
The open-source CMS Magento therefore offers the possibility of creating an online store with a very limited budget. But the power of this platform allows unlimited customization of your e-commerce, which will have an inevitable consequence on the overall budget. Indeed, the price of the design and the price of the development depend on the needs of your company.
Customizing the design of your Magento e-commerce
Design is no longer an option and must be an integral part of the specifications. Indeed, the design of a Magento e-commerce is linked to the user experience as well as to the brand. This dual function therefore makes this step essential and increases the budget for creating a Magento e-commerce.
To design a Magento e-commerce, the company has three solutions:
- the internal resource solution;
- the agency’s solution;
- the freelance solution .
Finally, the complexity and level of customization of the site design can significantly influence the budget.
Developing special features using Magento e-commerce
The Magento 2 version, launched in 2015, offers obvious improvements compared to the initial version. For example, updates have been simplified and page loading times have been shortened. This new version can also be enriched with numerous modules such as a search engine so that customers can more easily find their product in the catalog. In addition, the synchronization of data between the Magento CMS and an ERP allows the company to better manage its stocks in real time.
Developing new features for Magento requires more technical skills than for other CMS. The company will have to use more qualified service providers, which will incur an additional cost .
While the Prestashop platform and the WooCommerce platform can be easily configured, the Magento CMS requires specific knowledge. To put a Magento e-commerce online, you will need to surround yourself with different resources. Each technical, marketing, SEO or web design skill will be an additional cost in your project budget. These services can vary from a few hundred euros to several thousand.
Updates and developments of its Magento e-commerce
An online Magento e-commerce is not a finished project. On the contrary, it is the starting point for many other projects in order to guarantee its performance. With the market evolving so quickly, it is vital for a company to plan for continuous improvements and to regularly update its website.
Developing your e-commerce with the Magento platform
Let’s take the example of natural referencing, or SEO . To be visible on the internet, a site must have good SEO: it must appear in the best positions on search engine results pages. Since Google regularly puts new versions of its algorithm online, SEO rankings are often disrupted.
Core Web Vitals are part of Google’s latest update. This new version takes into account the display time of sites and their web performance for natural referencing. In addition, since 2019, Google has managed the analysis of new sites thanks to the mobile first index . Companies have had to adapt and think of their site in a mobile version and not in a desktop version in order to remain well ranked in Google results.
In addition, the study of the competition and the evolution of the market can impose on a company the integration of a new functionality, a new product or a new type of measure. The Magento software allows to carry out most of the developments, but it will be necessary to foresee additional costs , in particular if the projects are entrusted to an external service provider such as an agency.
The maintenance costs of a Magento e-commerce
Beyond developments related to natural referencing or competition, a Magento e-commerce must be updated regularly. Indeed, it is thanks to the regular maintenance of a website that a company will avoid security breaches or performance drops. Maintenance is used to install an update or a new version of the software.
But the maintenance of a Magento e-commerce is also used to correct bugs. A technical bug can impact the performance of an online store: from a simple one-off malfunction, a technical bug can simply break the site. Customers can no longer connect or buy any products. You should know that the price of maintaining a Magento e-commerce can vary between €300 and €1000 per month.
In conclusion, to know how much an e-commerce with Magento costs, you must start by clearly defining your project, because Magento is a CMS that allows you to do everything. The price of a Magento e-commerce will therefore depend exclusively on the company’s objectives, its strategic choices and its budget.
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