Why get help with Magento web performance

Sommaire

Why get help with Magento web performance

Improving performance is a real concern for all online sites, because it allows you to meet user expectations and optimize the performance indicators taken into account by search engines. Indeed, the more efficient a Magento site is, the more it will gain visibility and the more it will improve its conversion rate. Choosing the best tool or the ideal technical solution: companies are faced with real dilemmas.

So, why get support for Magento web performance ? What are the advantages of an expert in setting up and monitoring a web performance strategy? We invite you to discover how to ensure your Magento web performance thanks to the personalized support of a professional.

Rely on the know-how of a Magento web performance professional

In the digital age and the proliferation of websites, web performance has become essential. To sell your services or products on the internet, it is essential to offer Internet users a high-performance and optimized site.

What is the definition of web performance and how important is it for a Magento site?

Webperf, or web performance, refers to the performance of a website, particularly the loading speed of its pages. Optimizing web performance therefore means working on a site so that its pages display faster and better.

Web performance or web performance has impacts on different aspects such as:

  • conversion rates (CRO, site turnover)
  • the quality of the user experience;
  • natural referencing or SEO;
  • the server load.

In fact, 53% of mobile users leave a web page if its loading time exceeds three seconds. In addition, you should know that Google takes into account loading speed and the quality of the user experience to rank sites in its search results .

Defining a web performance strategy allows companies to improve their natural referencing, generate more traffic and improve their conversion rate and therefore their turnover.

Why is it better to call on a web performance professional?

Web performance is a constantly evolving field, both in terms of tools and indicators . For example, the Speed Index metric has replaced Loading Time. Loading Time used to measure how long it took for an entire web page to load, while Speed Index measures how quickly what the user sees above the fold is displayed, which much better represents the experience of a real user who doesn’t wait for an entire page to load to interact or view content.

Similarly, over time, Google has evolved its algorithm to consider display speed and user experience. These are different updates that have given more or less weight to certain indicators. Recently, it is the Core Web Vitals that concern all web performance and natural referencing specialists.

As we can see, web performance requires constant and effective monitoring of new indicators and new technical solutions. The web performance expert offers his professional advice for the creation of a powerful web performance strategy adapted to the state of the art.

Why get support for Magento-2 web performance?

Webperf Magento: opt for a fast, efficient and sustainable implementation

There are many technical solutions that can improve the performance of a Magento site, but only a few are truly adapted to the problems of a particular site. To improve the optimization of your website, you should choose suitable solutions that can be quickly put into practice.

Choosing a tailor-made technical solution for optimizing Magento web performance

Magento web performance optimization must be implemented after an audit. This technical audit is the starting point of a web performance strategy that can include many solutions:

  • image optimization with intelligent compression;
  • code optimization ( HTML , JavaScript, CSS, etc., including by minifying and concatenating resources);
  • the prioritization and prioritization of third parties;
  • the establishment of content delivery networks (CDNs, or Content Delivery Networks, to bring content closer to users);
  • the revision of the cache strategy…

The web performance expert suggests the most effective tools, sets priorities and determines deadlines in order to regularly measure the progress of Magento web performance.

Integrate recommendations without overloading internal teams

Your internal teams (technical, marketing, product, etc.) are not necessarily specialists in web performance. It is an expertise in its own right, which is why it could be long and tedious to offer them complete training before launching the integration of technical recommendations. In addition, your technical and marketing teams are working on other projects and will not always be able to quickly integrate a web performance project into their roadmap.

By using web performance experts, you save time for your internal teams and accelerate the improvement of your Magento web performance. Magento web performance is no longer a project that the technical team or the marketing team must integrate into their schedule, but they all benefit from its benefits. To save time and be more efficient, web performance must be a real priority, a project carried out continuously by dedicated experts, or a mission entrusted to a solution for automating the optimizations of your frontend.

Benefit from personalized support to improve Magento web performance

Without responsiveness, optimizing a Magento site will not give the expected results. Similarly, for it to be effective, as we said earlier, optimizations must be maintained over time. Otherwise, you will have to launch optimizations several times a year, and start the same work again as soon as you make a change to your site. By choosing support from experts, you have access to the most recent, personalized, and sustainable optimizations.

Technical mastery as a guarantee of a successful web performance strategy

Technical mastery is one of the keys to the success of a web performance strategy, because this strategy requires a lot of knowledge such as:

  • mobile development;
  • the creation of optimized content (image compression, in particular);
  • data analysis;
  • how search engines work;
  • how CDNs, or content delivery networks, work;
  • user experience, or UX…

WordPress, Prestashop or Magento, there is no ideal CMS for web performance. Each CMS has its own tools that can help you improve and optimize the loading speed of your pages, but this does not replace an optimization strategy designed by webperf experts.

Monitoring the web performance optimization of your Magento site

When an optimization is implemented on a website, it is a question of maintaining it. This is why you must ensure that you implement sustainable solutions and remain responsive . Also, bug resolution must be treated as a priority so as not to jeopardize the results obtained.

In terms of the environment, we must keep in mind that the behavior of Internet users is constantly evolving, as we have seen with the development of mobile usage.
In addition, Google’s algorithm is also evolving, since it gives more and more importance to the user experience.
Finally, the infrastructure of websites must in turn evolve in order to meet the needs of Internet users.
All these factors will allow websites to offer a better experience to users. They will provide greater satisfaction to Internet users, and will have a better chance of being better positioned in the results pages of search engines and will gain visibility .

To conclude, getting support for Magento web performance is a guarantee of success and efficiency of sustainable optimizations. Indeed, this CMS in particular and web performance in general require very specific technical skills. So, to optimize the loading time of your page content and improve your visibility on the internet, trust a Magento web performance expert.

We recommend these other pages:

 

Sommaire
Partagez !
Demandez un diagnostic de vos temps de chargement !