ChatGPT, Perplexity, Gemini… Generative engines are transforming how people search and redefining brand visibility.
Today, users don’t click : they ask. Answers no longer come solely from Google, but from conversational AIs able to summarise and reformulate information.
In this new landscape, SEO is becoming fluid. Signals, sources, and evaluation criteria are evolving at high speed.
The challenge is no longer just to rank well, but to remain visible in the responses generated by LLMs (Large Language Models).
Why SEO needs to become agile
In the age of AI, the rules change too fast for one-off adjustments to keep up.
Marketing and SEO teams must now embrace a Test & Learn approach : testing rapidly, learning from every iteration, and continuously refining their strategies.
This method, inspired by product agility, is becoming essential in modern SEO.
It allows teams to measure the real impact of each optimisation and to adapt their approach at the pace set by both traditional and generative engines.
The webinar: A practical look at agile SEO
On 15 October at 11:00 AM, we’re hosting a webinar with WAM agency, dedicated to building an agile SEO framework that can continuously adapt to generative AI.
Led by Maxime Bonnefond (Technical SEO Director at WAM) and Romain Thierry (Product Manager at Fasterize), this session will outline a hands-on methodology for shifting your SEO strategy towards a mindset of continuous experimentation.
Agenda:
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The mechanics of GEO (Generative Engine Optimisation) and its impact on brand visibility
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A Test & Learn methodology applied to next-generation SEO
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EdgeSEO: the technology enabling you to implement and measure tests without relying on IT
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Real-world examples showing how an experimental approach drives visibility and performance
From tests to results: Proof through measurement
The principle is simple: in an environment where algorithms evolve constantly, only real-world testing can reveal what truly works.
With EdgeSEO and a rigorous Test & Learn process, SEO can be transformed into a measurable and agile performance driver.
This webinar will give you the tools to:
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test faster,
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learn more efficiently,
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and adapt your SEO strategy to an ecosystem driven by AI and generative engines.
Join us on 15 October at 11:00 AM
Test & Learn: Your Agile Method to Stay Visible
With WAM & Fasterize
Maxime Bonnefond & Romain Thierry
Don’t let the evolution of Search catch you off guard : make your SEO as agile as the world around it.
