1 Apr 2025

Explore past rankings – The evolution of UK’s fastest mobile sites

To enable you to follow the evolution of these players month after month, we archive the webperf rankings. Analyze variations in positions, observe how leaders’ metrics evolve over time, and compare your performance. Each month, Fasterize evaluates the performance of the UK’s most visited mobile sites in the travel, e-commerce and media sectors. Our latest rankings reveal which players stand out in each sector.

2025 rankings

January 2025

January 2025 ranking

New year, new leaders! January brings fresh changes in the UK’s web performance landscape, with notable shifts in rankings and key optimizations across sectors.

🏆 Top Performer: Gov.uk takes the #1 spot overall, surpassing Wikipedia with slight INP optimizations (TOP 50)

📈 Biggest gains:

Ikea (+4) and Zoopla (+9) improved significantly thanks to LCP and INP optimizations in their respective categories.
John Lewis reclaims the top spot in e-commerce, driven by LCP and INP enhancements.
Cottages climbs into the travel top 3 with a remarkable -359ms LCP reduction.
Standard enters the media podium after consistent optimizations.

⚠️ Struggles:

National Lottery (-8) and Royal Mail (-6) drop due to increased CLS and LCP issues (TOP 50)
Pitchup and Jet2 in the travel sector face setbacks with CLS degradations impacting user stability.

💡 Insights: While LCP and CLS show progress in many sectors, INP remains the biggest challenge—especially in travel and media—affecting interactivity and responsiveness.

Curious about the winners, the movers, and what it takes to stay ahead? Dive into the full rankings and insights.

Top 50 : Webperf ranking of the top 50 most visited websites in the United Kingdom

Average of vital core web

🏆 TOP 3 LEADERS

This month, the Top 3 positions have seen a slight shift:

Wikipedia remains unchallenged at the top with an INP of 95ms and perfect metrics.
Gov.uk maintains its strong performance with an INP of 101ms and continues to lead with excellent CLS and LCP.
Indeed has climbed 1 position to take 3rd place, thanks to significant improvements in its LCP (-80ms).

🌟 NOTABLE PROGRESSIONS

Several players demonstrated impressive optimization efforts this month:

DIY made the biggest leap of the month, gaining 8 places to rank 20th. This was driven by a 57ms reduction in INP and a 146ms reduction in LCP.
Telegraph climbed 6 spots to 6th position, with improvements across all metrics, including a 23ms reduction in INP.
Sky improved its position by 2 places, reaching 45th, with notable improvements of 60ms on INP and 151ms on LCP.
Daily Mail gained 2 spots to rank 22nd with consistent improvements across all metrics.
Marks and Spencer climbed 2 places to 17th, showing progress in both INP and LCP.

📉 CHALLENGES IN THE RANKINGS

Not every site fared well this month, with some experiencing challenges:

Temu dropped 3 spots to 9th due to a slight degradation in LCP.
Spotify fell 4 places to 24th, affected by a 34ms increase in INP.
BT dropped 4 positions to 26th due to degradations in both LCP and INP.
Screwfix lost 3 spots, ranking 30th, with minor degradations across all metrics.
Snapchat fell 2 positions to 40th, with increases in both LCP and INP.
Pinterest continues to struggle, dropping 2 spots to 47th due to deterioration in all metrics.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
Wikipedia	1 (0)	1	100	1107	95	0
Gov	2 (0)	2	100	708	101	0
Indeed	3 (1)	4	99	1376	135	0,03
BBC	4 (-1)	3	99	934	146	0
The guardian	5 (0)	5	98	849	154	0,03
Telegraph	6 (6)	12	98	1658	131	0,03
Mumsnet	7 (1)	8	98	1420	156	0,01
National Lottery	8 (-1)	7	98	1269	155	0,04
Temu	9 (-3)	6	98	1217	163	0
Ikea	10 (-1)	9	98	1257	171	0,02
Etsy	11 (-1)	10	98	1980	130	0
Santander	12 (-1)	11	97	1732	173	0,01
News.sky	13 (0)	13	97	1508	110	0,1
Amazon	14 (1)	15	97	1580	164	0,08
Ebay	15 (1)	16	97	1467	209	0
Independent	16 (-2)	14	96	1391	196	0,06
Mark and Spencer	17 (2)	19	96	1995	189	0,03
Asos	18 (0)	18	96	1894	196	0,05
Ny Times	19 (-2)	17	95	2197	195	0,04
Diy	20 (8)	28	94	1685	264	0,01
Gumtree	21 (0)	21	93	1749	280	0,05
Daily Mail	22 (2)	24	92	1813	288	0,03
Right Move	23 (0)	23	92	940	294	0,07
Spotify	24 (-4)	20	92	2382	214	0,07
Disney Plus	25 (0)	25	92	2693	193	0,06
Bt	26 (-4)	22	91	2135	236	0,09
The Sun	27 (-1)	26	91	1645	329	0,01
Paypal	28 (1)	29	90	2724	184	0,01
Zoopla	29 (1)	30	90	1632	358	0
Screwfix	30 (-3)	27	90	2082	311	0,01
Argos	31 (1)	32	89	1431	383	0,03
Netflix	32 (-1)	31	89	2526	248	0,02
Express	33 (0)	33	87	2065	389	0,03
Booking	34 (0)	34	87	2558	318	0
Next	35 (0)	35	85	2098	457	0,04
Tesco	36 (0)	36	84	2266	406	0,07
Just-eat	37 (0)	37	81	2586	329	0,16
Microsoft	38 (1)	39	80	3583	174	0
Ancestry	39 (1)	40	80	2915	175	0,21
Snapchat	40 (-2)	38	80	3052	330	0
Asda	41 (1)	42	73	1861	319	0,4
Royal Mail	42 (-1)	41	71	3304	238	0,19
Sky scanner	43 (0)	43	69	2644	393	0,3
Vinted	44 (0)	44	69	2619	282	0,46
Sky	45 (2)	47	58	4005	253	0,36
Office	46 (0)	46	54	4274	175	0,4
Pinterest	47 (-2)	45	52	5484	310	0,13
Sainsburys	48 (0)	48	51	3815	392	0,45
Bet 365	49 (0)	49	43	4559	475	0,46
Boots	50 (0)	50	40	4452	418	0,71

🔎 GENERAL OBSERVATIONS

25% of sites analyzed still have a poor CLS, a metric that significantly impacts user experience. A high CLS can lead to frustration, as page elements shift unexpectedly during loading.
63% of sites don’t have a green INP, the metric that replaced FID as of 12 March 2024. INP measures the latency of all interactions throughout a webpage’s lifecycle. The highest value—or near-highest for pages with many interactions—is recorded as the INP of the page. A low INP indicates that the page is reliably responsive at all times.
Less than half of the top 50 sites have all three Core Web Vitals in the green, underscoring the challenge of maintaining optimal web performance consistently.

E-commerce : Webperf ranking of the top 30 most visited sites in the United Kingdom

Average of vital core web:

🏆 TOP 3 LEADERS

Aldi made a leap to take the top spot, climbing 19 places! This achievement was driven by an impressive improvement in its CLS, which went from red (0.37) to green (0.05). With LCP and INP already in the green, Aldi now leads the rankings.
Temu dropped to 2nd place but remains a strong contender with consistently excellent metrics.
John Lewis fell to 3rd position, maintaining stable metrics but losing its higher rank due to fierce competition.

🌟 NOTABLE PROGRESSIONS

Several e-commerce sites stood out with strong optimizations this month:

DIY climbed 3 spots to rank 11th, showing significant improvements with 57ms less on INP and 146ms less on LCP.
Tesco gained 2 positions, moving to 19th, with its LCP turning green and a solid improvement in INP.
Nike also climbed 2 places to 20th, reflecting steady progress in web performance metrics.

📉 CHALLENGES OBSERVED

Not all sites performed well this month:

Halfords dropped 7 spots to rank 24th, primarily due to a CLS degradation (from 0.13 to 0.24) and an increase in INP.
Very fell 3 places to 7th, affected by a significant degradation in INP.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
Aldi	1 (19)	20	98	1445	145	0,05
Temu	2 (-1)	1	98	1217	163	0
John Lewis	3 (-1)	2	98	1438	159	0
Ikea	4 (-1)	3	98	1257	171	0,02
Amazon	5 (0)	5	97	1580	164	0,08
Ebay	6 (0)	6	97	1467	209	0
Very	7 (-3)	4	96	1772	192	0,05
Mark And Spencer	8 (0)	8	96	1995	189	0,03
Asos	9 (-2)	7	96	1894	196	0,05
Sports Direct	10 (-1)	9	95	1403	254	0,04
DIY	11 (3)	14	94	1685	264	0,01
River Island	12 (-2)	10	92	1226	321	0
Wickes	13 (-2)	11	92	1961	304	0,04
Matalan	14 (-2)	12	91	1429	343	0
Screwfix	15 (-2)	13	90	2082	311	0,01
Pretty Little Thing	16 (-1)	15	86	2065	424	0,07
Next	17 (1)	18	85	2098	457	0,04
Apple	18 (-2)	16	84	3044	185	0,11
Tesco	19 (2)	21	84	2266	406	0,07
Nike	20 (2)	22	82	3119	262	0,1
Boohoo	21 (-2)	19	81	3211	229	0,02
JD Sports	22 (1)	23	80	1918	270	0,26
H&M	23 (1)	24	79	1534	297	0,28
Halfords	24 (-7)	17	79	2456	247	0,24
Shein	25 (0)	25	76	2938	439	0,07
Vinted	26 (0)	26	69	2619	282	0,46
Samsung	27 (0)	27	60	3615	382	0,2
Uber eats	28 (0)	28	51	4295	981	0,01
EE	29 (0)	29	47	4424	279	0,46
Boots	30 (0)	30	40	4452	418	0,71
Iceland	31 (0)	31	19	5619	939	1

In the e-commerce sector, only 26% of the sites have all metrics in the green. Additionally, INP values go as high as 981ms, which highlights the critical importance of web performance optimization, especially in this sector where every second matters for user engagement and conversions.

Media : Webperf ranking of the top 20 most visited sites in the United Kingdom

Average of vital core web

This month’s media rankings saw significant shifts, with changes at the podium and notable progressions across the board.

🏆 TOP 3 LEADERS

BBC retains its top position with all metrics in the green.
Sky Sports continues its upward momentum, climbing 2 spots to claim 2nd place. With consistent improvements across its INP and LCP, it edges closer to the top spot.
The Guardian drops to 3rd place but has achieved remarkable optimizations, cutting both its LCP and CLS in half.

🌟 NOTABLE PROGRESSIONS

Daily Star jumped 6 places to rank 18th, achieving a -83ms improvement in INP and halving its CLS.
News Now climbed 3 positions to 26th, with a significant 400ms reduction in LCP, showing notable progress.
The Times moved up 2 places to 17th, reflecting consistent -12ms improvement in INP.
Financial Times advanced 2 spots to rank 9th, with slight optimizations in LCP.

📉 CHALLENGES OBSERVED :

Some media websites faced difficulties this month:

Echo dropped 6 places to rank 23rd, affected by a +57ms increase in INP.
Standard fell 2 spots to 5th, with +20ms degradation in INP and a slight increase in LCP.
Express slipped 2 places to 20th, experiencing a +174ms rise in LCP.
Both Birmingham Live and Wales Online fell 2 positions each, struggling to maintain stable performance metrics.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
BBC	1 (0)	1	99	934	146	0
Sky Sports	2 (2)	4	98	1763	133	0,02
The Guardian	3 (-1)	2	98	849	154	0,03
Telegraph	4 (1)	5	98	1658	131	0,03
Standard	5 (-2)	3	97	1580	166	0,07
Yahoo	6 (0)	6	97	1571	191	0,04
Metro	7 (0)	7	97	1634	193	0,01
Independent	8 (0)	8	96	1391	196	0,06
Financial Times	9 (2)	11	96	1909	93	0,09
London South East	10 (-1)	9	96	1935	194	0,06
Ny times	11 (-1)	10	95	2197	195	0,04
Hello magazine	12 (0)	12	94	1527	207	0,1
Racing Post	13 (0)	13	94	1860	212	0,09
Daily Mail	14 (0)	14	92	1813	288	0,03
The Sun	15 (0)	15	91	1645	329	0,01
The Scottish Sun	16 (0)	16	89	1736	366	0,01
The times	17 (2)	19	88	2338	254	0,1
Daily Star	18 (6)	24	88	2224	301	0,09
Good Read	19 (1)	20	88	2537	163	0,12
Express	20 (-2)	18	87	2065	389	0,03
Gb News	21 (0)	21	86	2663	313	0,09
Sporting Life	22 (0)	22	86	3224	227	0,04
Echo	23 (-6)	17	85	2546	330	0,05
Premier League	24 (-1)	23	84	3020	189	0,14
Manchester evening News	25 (0)	25	78	2417	413	0,15
News Now	26 (3)	29	76	3297	438	0
Daily Record	27 (1)	28	75	2334	486	0,17
Birmingham Live	28 (-2)	26	74	2200	489	0,19
Wales Online	29 (-2)	27	74	2203	501	0,19
Live Score	30 (0)	30	33	5384	512	0,71

Travel : Webperf ranking of the top 20 most visited sites in the United Kingdom

Average of vital core web

🏆 TOP 3 LEADERS

Love Holidays continues to hold its 1 spot with all metrics in the green.
Pitchup climbed 4 positions to claim the 2nd spot. Following a 7-place jump last month, it continues to improve with a -115ms reduction in INP and better performance across other metrics. With a bit more focus on INP, it could achieve an all-green metrics.
Transport for London maintains its 3rd place.

🌟 NOTABLE PROGRESSIONS

Rome 2 Rio gained 4 spots to rank 7th, showing a -49ms improvement in INP.
Jet 2 climbed 4 positions to 20th, with significant progress: -397ms reduction in LCP and -0.12 points improvement in CLS.
Booking moved up 2 spots to 10th, with a slight improvement in its LCP.
The Trainline advanced 2 places to 14th, improving its LCP by -125ms and INP by -12ms.
Hotels.com rose 2 spots to 17th, with a -35ms reduction in INP.

📉 CHALLENGES OBSERVED

National Express dropped 4 places to 11th, impacted by a slight increase in CLS.
Trip fell 4 positions to 12th due to deteriorations in both LCP and INP.
Park and Resorts slipped 3 spots to 21st, with declines in LCP and INP.
Easy Jet dropped 3 places to 24th, facing degradations across all metrics, particularly in CLS.
Trip Advisor lost 2 spots, falling to 4th due to a worsening LCP.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
Love Holidays	1 (0)	1	98	1526	157	0
Pitchup	2 (4)	6	96	1699	213	0,02
Transport For London	3 (0)	3	95	1342	122	0,12
Trip Advisor	4 (-2)	2	95	1896	180	0,08
Cottages	5 (-1)	4	93	1713	267	0,07
Skyes Cottages	6 (-1)	5	92	2508	175	0,01
Rome 2 Rio	7 (4)	11	89	2608	262	0,04
Agoda	8 (1)	9	87	1172	423	0,05
Ryanair	9 (1)	10	87	2835	205	0,11
Booking	10 (2)	12	87	2558	318	0
National Express	11 (-4)	7	86	1573	303	0,16
Trip	12 (-4)	8	85	2919	230	0,08
Uber	13 (0)	13	77	3326	387	0
The Trainline	14 (2)	16	74	2886	511	0,11
Airbnb	15 (-1)	14	73	3554	312	0,12
Vrbo	16 (-1)	15	72	3335	321	0
Hotels.com	17 (2)	19	70	3529	451	0,08
National Rail	18 (-1)	17	70	2010	607	0,22
Skyscanner	19 (1)	20	69	2644	393	0,3
Jet 2	20 (4)	24	68	2767	595	0,16
Park and resorts	21 (-3)	18	67	4017	322	0,12
Eurostar	22 (1)	23	60	2505	747	0,28
Po Cruises	23 (-1)	22	60	3168	257	1
Easy Jet	24 (-3)	21	60	2999	492	0,34
Premier Inn	25 (0)	25	57	4219	381	0,22
Tui	26 (0)	26	54	3479	387	0,5
Iceland	27 (0)	27	19	5619	939	1

February 2025

February 2025 ranking

🏆 Top Performer:

Office (+13) – Major LCP (-921ms) and INP (-40ms) improvements propel it up the rankings.
The Sun (+9) – Optimized INP (-85ms) for a smoother user experience.
Zoopla (+8) – Strong gains with LCP and INP reductions (-62ms).
Pitchup (+3) – Climbs to #2 in Travel, with all metrics improved
Birmingham Live (+7) – Optimized INP (-156ms) and CLS, securing its biggest jump in the media category.

⚠️ Struggles:

Independent (-7) – LCP degraded (+34ms), leading to a significant drop.
Sporting Life (-4) – LCP and INP worsened, affecting ranking.
Diy (-4) – INP and LCP degraded, reversing last month’s progress.
Netflix (-3) – Faced LCP and INP setbacks, dropping in rank.
Next (-4) – INP turned red, impacting interactivity and pushing it down.
Only 28% of the Top 50 sites have all three Core Web Vitals in the green.

💡 While LCP and CLS show progress in many sectors, INP remains the biggest challenge—especially in travel and media—affecting interactivity and responsiveness. Travel continues to lag, with only 11% of sites meeting all Core Web Vitals.

Top 50 : Webperf ranking of the top 50 most visited websites in the United Kingdom

🏆 TOP 3 LEADERS

This month, the Top 3 positions have seen a slight shift:

Wikipedia (+1) regains the top spot, maintaining perfect metrics across all Core Web Vitals.
Gov.uk (-1) slips to 2nd place despite stable performance, as Wikipedia edges ahead.
BBC (+1) climbs to 3rd, improving its LCP slightly.

🌟 NOTABLE PROGRESSIONS

Several players demonstrated impressive optimization efforts this month:

Office (+13) makes the biggest leap, thanks to a 921ms reduction in LCP and -40ms INP improvement.
The Sun (+9) continues its upward trend, optimizing INP (-85ms) and slightly improving LCP.
Zoopla (+8) shows consistent progress with LCP and INP improvements (-62ms).
Royal Mail (+4) nearly halves its LCP while also improving INP, boosting its ranking significantly.
The Guardian (+3) moves into the top 5 after optimizations across all Core Web Vitals.
BT (+2) sees a slight boost with minor LCP optimizations.

📉 CHALLENGES IN THE RANKINGS

Not every site fared well this month, with some experiencing challenges:

Independent (-7) takes the biggest hit, with LCP increasing by 34ms and INP also worsening.
Indeed (-4) drops despite a very minor CLS degradation—no major performance issues detected.
Diy (-4) loses ground after performance setbacks.
Next (-4) sees declines across multiple Core Web Vitals.
eBay (-3) needs to improve both LCP and INP to remain competitive.
Netflix (-3) struggles with both LCP and INP, affecting its ranking.

Mark and Spencer	19 (0)	19	95	1957	213	0,03
Ny Times	20 (-2)	18	95	2156	202	0,04
Independent	21 (-7)	14	95	1332	236	0,06
Gumtree	22 (-1)	21	93	1697	274	0,05
Spotify	23 (-1)	22	93	2340	205	0,06
Daily Mail	24 (-1)	23	93	1741	278	0,02
Disney Plus	25 (1)	26	92	2647	188	0,05
Bt	26 (2)	28	91	2086	239	0,09
Right Move	27 (-2)	25	91	1032	324	0,07
Diy	28 (-4)	24	91	2056	304	0,02
Paypal	29 (0)	29	90	2736	172	0,02
Screwfix	30 (0)	30	90	2105	311	0,02
Office	31 (13)	44	88	2931	122	0
Express	32 (-1)	31	88	1876	385	0,03
Argos	33 (-1)	32	88	1504	410	0,03
Booking	34 (-1)	33	87	2506	323	0
Just-eat	35 (1)	36	83	1890	338	0,17
Ancestry	36 (2)	38	83	2910	171	0,17
Netflix	37 (-3)	34	81	2899	344	0
Tesco	38 (-1)	37	81	2622	397	0,04
Next	39 (-4)	35	80	2285	546	0,05
Asda	40 (1)	41	75	1935	338	0,31
Snapchat	41 (-2)	39	73	3287	422	0
Microsoft	42 (-2)	40	72	3333	462	0
Sky scanner	43 (-1)	42	68	2727	397	0,3
Royal Mail	44 (4)	48	67	2427	248	0,96
Vinted	45 (-2)	43	67	2847	269	0,47
Sky	46 (-1)	45	58	3994	258	0,35
Pinterest	47 (-1)	46	55	5470	276	0,11
Bet 365	48 (-1)	47	53	3425	418	0,68
Sainsburys	49 (0)	49	48	3959	409	0,47
Boots	50 (0)	50	37	4756	421	0,76

E-commerce : Webperf ranking of the top 30 most visited sites in the United Kingdom

🏆 TOP 3 LEADERS

John Lewis (unchanged) maintains its position at the top with strong LCP and INP scores.
Aldi (unchanged) holds steady in 2nd place, keeping a balanced web performance.
IKEA (unchanged) remains 3rd, continuing to optimize its LCP and CLS.

🌟 NOTABLE PROGRESSIONS

Several e-commerce sites stood out with strong optimizations this month:

Halfords (+6) jumps to 18th, with significant enhancements across LCP, INP, and CLS, pushing it back into a stronger position.
Very (+2) climbs to 5th place, showing improvements across all metrics.
Tesco (+3) moves up to 20th, after optimizing its LCP, making it more competitive in the rankings.

📉 CHALLENGES OBSERVED

Not all sites performed well this month:

Next (-4) slips to 23rd, suffering declines across all Core Web Vitals, with INP turning red.
DIY (-3) falls to 14th, impacted by INP and LCP degradations.
Amazon (-2) drops to 8th, not due to a performance drop but rather because of stronger competition from other sites.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
John Lewis	1 (0)	1	98	1316	156	0
Aldi	2 (0)	2	98	1469	144	0,06
Ikea	3 (0)	3	98	1280	171	0,03
Temu	4 (0)	4	97	1527	184	0
Very	5 (2)	7	97	1764	187	0,04
Ebay	6 (-1)	5	96	1472	219	0
Asos	7 (1)	8	96	1859	189	0,05
Amazon	8 (-2)	6	96	1534	169	0,09
Mark And Spencer	9 (1)	10	95	1957	213	0,03
Sports Direct	10 (-1)	9	94	1306	261	0,03
River Island	11 (1)	12	93	1434	303	0
Matalan	12 (1)	13	92	1534	304	0,01
Wickes	13 (1)	14	91	2026	279	0,09
DIY	14 (-3)	11	91	2056	304	0,02
Screwfix	15 (0)	15	90	2105	311	0,02
Apple	16 (0)	16	89	2904	177	0,04
Pretty Little Thing	17 (0)	17	87	2117	404	0,01
Halfords	18 (6)	24	82	2722	267	0,15
Shein	19 (1)	20	81	2642	387	0,07
Tesco	20 (3)	23	81	2622	397	0,04
JD Sports	21 (0)	21	81	1818	249	0,26
Nike	22 (0)	22	80	3286	273	0,09
Next	23 (-4)	19	80	2285	546	0,05
H&M	24 (1)	25	78	1411	304	0,29
Vinted	25 (1)	26	67	2847	269	0,47
Samsung	26 (1)	27	59	3645	385	0,22
Uber eats	27 (1)	28	50	4361	1051	0,02
EE	28 (1)	29	44	4802	282	0,48
Boots	29 (1)	30	37	4756	421	0,76
Iceland	30 (1)	31	20	5477	956	1

Media : Webperf ranking of the top 20 most visited sites in the United Kingdom

This month’s media rankings saw significant shifts, with changes at the podium and notable progressions across the board.

🏆 TOP 3 LEADERS

BBC (unchanged) remains the sector’s benchmark, maintaining strong performance across LCP, INP, and CLS.
Sky Sports (unchanged) holds onto 2nd place with a slight INP improvement (-14ms).
The Guardian (+1) moves up to 3rd place, with a -37ms reduction in INP, improving interactivity.

🌟 NOTABLE PROGRESSIONS

Birmingham Live (+7) achieves the largest jump this month, optimizing INP from 502ms to 346ms and reducing CLS by 0.10, making it one of the best performers of the month.
The Sun (+5) jumps into the Top 10, improving INP by -85ms, making interactions much smoother.
The Scottish Sun (+2) makes solid gains, reducing LCP by -87ms and INP by -89ms, helping improve load time and interactivity.

📉 CHALLENGES OBSERVED :

Some media websites faced difficulties this month:

Sporting Life (-4) struggles with both LCP and INP worsening, leading to a ranking decline.
Independent (-3) suffers INP degradation, despite optimizing its LCP.
Racing Post (-2) experiences slight metric declines, affecting its ranking.
Daily Mail (-2) drops due to LCP degradation (+588ms), slowing its load time.

Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
1 (0)	1	99	920	148	0
2 (0)	2	99	1720	134	0,02
3 (1)	4	98	884	129	0,07
4 (-1)	3	98	1423	163	0,06
5 (0)	5	97	1597	130	0,08
6 (0)	6	97	1491	196	0,01
7 (1)	8	97	1868	89	0,09
8 (-1)	7	96	1652	197	0,04
9 (1)	10	96	1796	194	0,06
10 (5)	15	95	1623	230	0,01
11 (0)	11	95	2156	202	0,04
12 (-3)	9	95	1332	236	0,06
13 (-1)	12	95	1516	193	0,1
14 (2)	16	94	1614	256	0,01
15 (-2)	13	93	1908	225	0,09
16 (-2)	14	93	1741	278	0,02
17 (1)	18	92	2315	231	0,01
18 (-1)	17	89	2342	286	0,06
19 (0)	19	88	1876	385	0,03
20 (0)	20	88	2560	161	0,12
21 (7)	28	87	2057	346	0,09
22 (0)	22	86	2233	414	0
23 (0)	23	85	2516	301	0,12
24 (0)	24	85	2884	157	0,15
25 (-4)	21	85	3283	229	0,03
26 (-1)	25	85	2559	331	0,04
27 (-1)	26	83	2381	357	0,12
28 (-1)	27	79	2210	434	0,14
29 (0)	29	76	2158	489	0,16
30 (0)	30	32	5169	591	0,67

Travel : Webperf ranking of the top 20 most visited sites in the United Kingdom

🏆 TOP 3 LEADERS

Love Holidays (unchanged) continues to dominate.
Pitchup (+3) jumps into 2nd place, improving all Core Web Vitals.
Transport For London (-1) moves down despite a slight LCP improvement, showing how small changes can impact rankings.

🌟 NOTABLE PROGRESSIONS

Ryanair (+2) moves up with slight optimizations across all metrics, showing steady performance gains.
Vrbo (+2) climbs after reducing LCP by 270ms.

📉 CHALLENGES OBSERVED

Cottages (-2) drops despite no major metric degradations, likely due to competitors’ improvements.
Rome 2 Rio (-2) falls due to LCP degradation, affecting user experience.
Skyscanner (-2) struggles with LCP degradation and an INP increase of +19ms, impacting interactivity.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
Love Holidays	1 (0)	1	98	1472	154	0
Pitchup	2 (3)	5	96	1452	203	0,06
Transport For London	3 (-1)	2	95	1321	120	0,12
Trip Advisor	4 (0)	4	95	1828	186	0,09
Cottages	5 (-2)	3	95	1289	252	0,05
Skyes Cottages	6 (0)	6	93	2431	172	0,01
Ryanair	7 (2)	9	89	2668	200	0,1
Trip	8 (0)	8	89	2681	228	0,08
Rome 2 Rio	9 (-2)	7	88	2717	262	0,04
Booking	10 (1)	11	87	2506	323	0
Agoda	11 (-1)	10	87	1141	400	0,08
National Express	12 (0)	12	82	1666	328	0,19
Vrbo	13 (2)	15	81	3011	317	0,09
Uber	14 (-1)	13	79	3154	375	0
Airbnb	15 (-1)	14	77	3276	297	0,12
The Trainline	16 (0)	16	74	2947	500	0,12
Parkdean Resorts	17 (0)	17	73	3622	316	0,11
National Rail	18 (1)	19	71	2187	455	0,26
Hotels.com	19 (1)	20	69	3151	545	0,12
Skyscanner	20 (-2)	18	68	2727	397	0,3
Easy Jet	21 (0)	21	63	2647	472	0,35
Jet 2	22 (1)	23	61	2849	573	0,28
Eurostar	23 (-1)	22	60	2406	722	0,31
Po Cruises	24 (0)	24	60	3140	269	1
Premier Inn	25 (0)	25	58	4076	405	0,22
Tui	26 (0)	26	55	3437	379	0,51
Iceland	27 (0)	27	20	5477	956	1

2024 rankings

June 2024

June 2024 rankings

In June, we observed several small changes in positions, reflecting both optimization efforts and some regression.

This month the top of the speed rankings remains strong with all metrics in the green:

GOV.UK leads the pack with an INP of 108 ms.
Wikipedia follows close behind with an INP of 104ms.
Indeed rounds off the top three with an INP of 137 ms.

THE ACTORS WITH THE BEST PERFORMANCES

Several sites have shown significant improvements, climbing the ranks with enhanced web performance metrics:

BT.com has surged up 8 places to the 24th position, making slight improvements in LCP, INP, and a notable 10-point reduction in CLS.
The Independent has climbed 6 places to the 22nd spot, with enhancements in CLS and LCP contributing to its rise.
Santander UK has moved up 3 places to break into the top 10 at the 9th position.
Marks & Spencer has also advanced 3 places to the 19th, with a significant 44-point improvement in INP.
Additionally, Asda, B&Q (Diy.com), Spotify, and Ikea UK each gained one spot, illustrating ongoing efforts to enhance their web presence

TOP 50 : CHALLENGES IN THE RANKINGS

Not every site could maintain or improve their standing. Here are the sites that struggled this month:

Argos dropped 5 places to 26th. Interestingly, there was no significant degradation in its performance metrics. The slip can be attributed to competitors stepping up their optimization efforts more aggressively.
Express fell 4 places to 31st.
Disney Plus descended 3 places to 21st. The site experienced a slight worsening in its LCP, potentially impacting user experience with slower content loading.
Zoopla also moved down 3 places to 27th, suffering from declines in both LCP and INP, highlighting the need for continued focus on optimizing visual and interactive performance.
Other notable platforms that each lost 2 places include : Etsy, BBC, Amazon, News.sky and Daily Mail.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
Gov	1 (0)	1	100	737	108	0
Wikipedia	2 (0)	2	99	1188	104	0
Indeed	3 (0)	3	99	1238	137	0
National Lottery	4 (1)	5	98	1642	160	0,03
Telegraph	5 (1)	6	98	1676	157	0,04
Etsy	6 (-2)	4	97	1973	144	0
The guardian	7 (0)	7	97	926	191	0,03
Temu	8 (1)	9	97	1385	194	0
Santander	9 (3)	12	97	1864	161	0,01
BBC	10 (-2)	8	97	997	211	0
Ikea	11 (2)	13	96	1405	211	0
Amazon	12 (-2)	10	96	1585	170	0,08
News.sky	13 (-2)	11	96	1510	133	0,1
Ebay	14 (1)	15	96	1437	229	0,01
Ny Times	15 (-1)	14	96	2085	194	0,01
Mumsnet	16 (0)	16	93	1596	295	0,02
Gumtree	17 (0)	17	93	1698	287	0,05
Spotify	18 (2)	20	92	2413	207	0,07
Mark and Spencer	19 (3)	22	91	2290	264	0,05
The Sun	20 (-1)	19	91	1698	321	0,01
Disney Plus	21 (-3)	18	90	2734	228	0,02
Independent	22 (6)	28	90	1670	204	0,15
Right Move	23 (0)	23	90	1091	341	0,08
Bt	24 (8)	32	89	1803	259	0,13
Netflix	25 (0)	25	89	2504	253	0,01
Argos	26 (-5)	21	88	1607	394	0,03
Zoopla	27 (-3)	24	88	1798	380	0,01
Daily Mail	28 (-2)	26	88	2046	355	0,04
Paypal	29 (1)	30	87	2962	189	0,01
Screwfix	30 (-1)	29	86	2532	297	0,03
Express	31 (-4)	27	85	1791	474	0,02
Tesco	32 (-1)	31	84	2679	322	0,02
Ancestry	33 (1)	34	82	2685	218	0,18
Just-eat	34 (-1)	33	81	1809	484	0,12
Next	35 (0)	35	80	2104	587	0,06
Pinterest	36 (0)	36	78	2975	390	0,07
Asda	37 (2)	39	78	2689	198	0,28
Asos	38 (-1)	37	78	1813	233	0,35
Booking	39 (-1)	38	77	3295	378	0,04
Microsoft	40 (0)	40	76	3822	207	0
Diy	41 (2)	43	75	2055	779	0,08
Snapchat	42 (-1)	41	73	4398	184	0
Royal Mail	43 (-1)	42	68	3250	255	0,25
Sky scanner	44 (0)	44	63	2826	505	0,3
Sky	45 (1)	46	59	4079	378	0,22
Office	46 (-1)	45	57	4009	172	0,4
Sainsburys	47 (0)	47	54	4186	368	0,25
Bet 365	48 (0)	48	48	4296	337	0,75
Boots	49 (0)	49	34	5222	469	0,43

E-commerce : Webperf ranking of the top 30 most visited sites in the United Kingdom

NOTABLE IMPROVEMENTS :

Iceland has made an impressive leap, gaining 7 places to reach the 22nd position.
Marks & Spencer has ascended 2 places to claim the 9th spot, thanks to an improvement in their LCP by 105 points and INP by 44 points. These enhancements likely contributed to a better and quicker user experience, aligning with customer expectations for swift and responsive online shopping.

CHALLENGES FACED :

Pretty Little Thing experienced a drop, falling 4 places to the 19th position. This decline was marked by a notable increase in INP from 455 to 564, deteriorating by 101 points, and a substantial 382-point rise in LCP. Such regressions in key performance metrics can adversely affect user perception and engagement.
Uber Eats also faced setbacks, descending 2 places to the 27th position. A notable deterioration in their INP by 136 points.
Boohoo, Halfords, Aldi dropped 2 places.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
John Lewis	1 (0)	1	97	1475	193	0
Temu	2 (0)	2	97	1385	194	0
Ikea	3 (1)	4	96	1405	211	0
Amazon	4 (-1)	3	96	1585	170	0,08
Ebay	5 (0)	5	96	1437	229	0,01
Very	6 (0)	6	96	1768	208	0,05
Sports Direct	7 (0)	7	94	1413	262	0,04
Wickes	8 (0)	8	93	2358	233	0,01
Mark And Spencer	9 (2)	11	91	2290	264	0,05
River Island	10 (0)	10	90	1517	355	0,01
Boohoo	11 (-2)	9	90	2464	246	0,02
Matalan	12 (1)	13	89	1549	379	0,03
Screwfix	13 (-1)	12	86	2532	297	0,03
Apple	14 (0)	14	85	3179	199	0,04
Tesco	15 (1)	16	84	2679	322	0,02
JD Sports	16 (1)	17	81	2043	207	0,27
Halfords	17 (2)	19	81	2585	306	0,15
Aldi	18 (2)	20	80	1722	168	0,36
Pretty Little Thing	19 (-4)	15	80	2323	564	0,05
Next	20 (1)	21	80	2104	587	0,06
Asos	21 (1)	22	78	1813	233	0,35
Iceland	22 (-4)	18	73	2600	395	0,2
Shein	23 (0)	23	71	3355	390	0,12
H&M	24 (0)	24	65	2039	406	0,56
Samsung	25 (0)	25	62	3426	399	0,2
Nike	26 (1)	27	53	4010	288	0,46
Uber eats	27 (-1)	26	50	4236	1109	0,01
EE	28 (0)	28	44	4472	328	0,52
Boots	29 (0)	29	34	5222	469	0,43

Media : Webperf ranking of the top 20 most visited sites in the United Kingdom

TOP 3 CHANGES :

Sky Sports has soared to the top, jumping 4 places to secure the 1st position. This leap was driven by a remarkable 143-point improvement in both LCP and INP, demonstrating a focused effort on enhancing viewer interaction and content loading times.
The Telegraph has slipped to the 2nd place, despite making gains in its performance metrics. This highlights just how competitive the media landscape is, where even improvements can be outpaced by rivals.
Yahoo maintains its 3rd place on the podium, a testament to its consistent performance amidst fluctuating metrics in the sector.

NOTABLE PROGRESSIONS:

London South East impressively gained 4 places to reach the 9th position, with all metrics turning green.
The Independent also climbed 4 places to the 15th position, thanks to improvements in LCP and CLS.
Good Read moved up 2 places to the 18th spot, with enhancements in INP and CLS contributing to a better user experience.
Metro advanced 2 places to the 6th position, with significant improvements in INP and CLS, which likely enhanced their readers’ navigational experiences.
The Standard moved up one place, indicating steady enhancements in their web performance.

CHALLENGES OBSERVED:

The Times experienced the steepest decline, dropping 5 places to the 20th position. This was due to a degradation across all performance metrics, reflecting the critical impact of maintaining web standards.
The Guardian, Hello Magazine, GB News, The Sun, and Express each slipped by 2 places, suggesting slight declines or possibly outpaced improvements by competitors.
Even major players like The Telegraph, BBC, and Financial Times lost one place each, showing that no entity is immune to the highly competitive nature of media rankings.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
Sky Sports	1 (4)	5	98	1878	146	0,02
Telegraph	2 (-1)	1	98	1676	157	0,04
Yahoo	3 (0)	3	97	1702	161	0,05
The Guardian	4 (-2)	2	97	926	191	0,03
BBC	5 (-1)	4	97	997	211	0
Metro	6 (2)	8	96	1611	212	0,01
Ny times	7 (0)	7	96	2085	194	0,01
Hello magazine	8 (-2)	6	95	1567	235	0,03
London South East	9 (4)	13	95	2002	193	0,08
Financial Times	10 (-1)	9	94	2010	96	0,12
Racing Post	11 (0)	11	93	1999	236	0,09
Gb News	12 (-2)	10	91	1525	281	0,09
The Scottish Sun	13 (1)	14	91	1736	312	0,01
The Sun	14 (-2)	12	91	1698	321	0,01
Independent	15 (4)	19	90	1670	204	0,15
Daily Mail	16 (0)	16	88	2046	355	0,04
Standard	17 (1)	18	87	1568	146	0,23
Good Read	18 (2)	20	86	2654	188	0,13
Express	19 (-2)	17	85	1791	474	0,02
The times	20 (-5)	15	84	2426	408	0,02
Sporting Life	21 (0)	21	82	3277	274	0,08
Premier League	22 (0)	22	80	3200	217	0,13
News Now	23 (0)	23	77	3655	320	0,04
Manchester evening News	24 (0)	24	69	2612	609	0,15
Birmingham Live	25 (0)	25	69	2257	751	0,16
Wales Online	26 (0)	26	66	2350	892	0,16
Daily Star	27 (0)	27	65	2420	623	0,25
Daily Record	28 (0)	28	60	2237	954	0,25
Live Score	29 (0)	29	51	4922	427	0,23
Echo	30 (0)	30	47	3518	1171	0,18

Travel : Webperf ranking of the top 20 most visited sites in the United Kingdom

NOTABLE PROGRESSIONS:

Ryanair has ascended 4 places to the 10th position. The airline saw a slight improvement in CLS moving from 0.31 to 0.21. Although still in the orange, it’s a step in the right direction towards enhancing user experience.
P&O Cruises moved up 3 places to 24th. This rise comes with modest improvements across all web metrics, signaling a positive trajectory but with more work needed to reach optimal performance levels.
Hotels.com climbed 2 places to the 20th position, thanks to improvements in their INP, enhancing the site’s responsiveness.

SETBACKS :

Iceland Travel faced the most significant drop, losing 6 places to land at 16th. This regression highlights potential areas for improvement in their web performance strategy.
Wizzair also experienced a decline, falling 3 places to 26th, which may affect their competitiveness in the budget airline market.
Premier Inn dropped 2 places to 28th, indicating a need for further optimization to maintain its standing in the hospitality industry.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
Love Holidays	1 (0)	1	98	1442	154	0,01
Transport For London	2 (0)	2	95	1480	145	0,12
Cottages	3 (0)	3	92	1309	314	0,06
Trip	4 (0)	4	89	2523	212	0,07
Trip Advisor	5 (0)	5	89	2246	263	0,1
Pitchup	6 (0)	6	87	1707	397	0,08
Rome 2 Rio	7 (0)	7	87	2697	306	0,03
Park and resorts	8 (0)	8	85	2542	300	0,12
Agoda	9 (0)	9	84	2694	400	0,03
Ryanair	10 (4)	14	80	2769	212	0,21
Skyes Cottages	11 (0)	11	79	3262	223	0,08
National Express	12 (1)	13	79	1575	328	0,25
Booking	13 (-1)	12	77	3295	378	0,04
Uber	14 (1)	15	76	3316	396	0
Airbnb	15 (1)	16	74	3188	398	0,13
Iceland	16 (-6)	10	73	2600	395	0,2
The Trainline	17 (0)	17	70	2882	598	0,14
Jet 2	18 (0)	18	69	3208	497	0,11
Vrbo	19 (0)	19	69	3628	379	0,11
Hotels.com	20 (2)	22	64	3672	492	0,1
Easy Jet	21 (-1)	20	64	3087	427	0,27
Skyscanner	22 (-1)	21	63	2826	505	0,3
British Airways	23 (1)	24	58	5417	252	0,04
Po Cruises	24 (3)	27	58	3365	252	0,88
National Rail	25 (0)	25	57	2269	678	0,45
Wizzair	26 (-3)	23	57	3395	593	0,25
Eurostar	27 (1)	28	54	2692	707	0,43
Premier Inn	28 (-2)	26	53	4213	486	0,24
Tui	29 (0)	29	42	3978	502	0,66

September 2024

September 2024 rankings

In September, we observed several small shifts in positions, reflecting a mix of optimization efforts and some regression.

However, the top of the speed rankings remains strong, with all metrics comfortably in the green:

Wikipedia leads the ranking with an impressive INP of 95ms.
In second place, Gov.uk follows closely with an INP of 105ms, showing consistent performance improvements.
Indeed rounds out the top three with an INP of 137ms, maintaining a solid position in the rankings.

THE ACTORS WITH THE BEST PERFORMANCES

The Sun has made a notable leap of +4 positions, now ranked 25th, with an impressive 46-point reduction in its INP.
Several other actors have gained 2 positions each, demonstrating steady optimization efforts : Ikea, Screwfix, Disney Plus, Argos, Pinterest, Ancestry, Paypal, Asos, and Royal Mail.

TOP 50 : CHALLENGES IN THE RANKINGS

Not every site could maintain or improve their standing. Here are the sites that struggled this month:

Zoopla dropped 8 places to 32nd, with a significant 129-point degradation in its INP.
Tesco fell 7 places to 40th, with declines in both its INP and LCP scores.
Other actors that lost 2 places include Asda, Microsoft, and Express.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
Wikipedia	1 (0)	1	100	1150	95	0
Gov	2 (0)	2	100	692	105	0
Indeed	3 (0)	3	99	1388	137	0,04
BBC	4 (0)	4	99	934	149	0
The guardian	5 (0)	5	98	898	155	0,02
National Lottery	6 (0)	6	98	1463	153	0,03
Telegraph	7 (0)	7	98	1574	136	0,04
Temu	8 (0)	8	98	1149	170	0
Ikea	9 (2)	11	98	1248	184	0,01
Etsy	10 (-1)	9	97	1990	137	0
Santander	11 (-1)	10	97	1763	156	0,01
Amazon	12 (0)	12	97	1628	163	0,08
Ebay	13 (1)	14	97	1477	207	0
News.sky	14 (-1)	13	96	1426	131	0,1
Ny Times	15 (0)	15	95	2177	206	0,01
Mark and Spencer	16 (0)	16	95	2124	208	0,03
Mumsnet	17 (1)	18	94	1484	261	0,01
Independent	18 (-1)	17	94	1528	218	0,09
Gumtree	19 (0)	19	93	1744	274	0,06
Right Move	20 (1)	21	92	984	297	0,07
Bt	21 (-1)	20	92	1781	234	0,11
Spotify	22 (1)	23	92	2393	224	0,07
Netflix	23 (-1)	22	90	2450	228	0,01
Screwfix	24 (2)	26	90	2108	296	0,02
The Sun	25 (4)	29	90	1633	354	0,01
Disney Plus	26 (2)	28	90	2911	206	0,04
Express	27 (-2)	25	89	1702	375	0,02
Daily Mail	28 (-1)	27	88	1933	343	0,07
Argos	29 (2)	31	87	1525	436	0,03
Diy	30 (0)	30	87	1795	412	0,06
Booking	31 (1)	32	85	2736	322	0
Zoopla	32 (-8)	24	84	1645	507	0
Next	33 (1)	34	82	2031	528	0,06
Pinterest	34 (2)	36	81	2899	328	0,08
Ancestry	35 (2)	37	81	2661	184	0,23
Paypal	36 (2)	38	79	3261	219	0,13
Microsoft	37 (-2)	35	78	3574	221	0
Asos	38 (2)	40	78	1918	208	0,36
Royal Mail	39 (2)	41	78	2869	246	0,18
Tesco	40 (-7)	33	77	2871	431	0,02
Asda	41 (-2)	39	75	2658	184	0,35
Snapchat	42 (0)	42	75	3327	352	0
Sky scanner	43 (1)	44	65	2610	488	0,32
Just-eat	44 (-1)	43	65	1831	590	0,33
Office	45 (0)	45	55	4193	162	0,4
Sky	46 (0)	46	54	4166	314	0,36
Sainsburys	47 (0)	47	51	4019	346	0,43
Bet 365	48 (0)	48	47	4380	430	0,43
Boots	49 (0)	49	35	5179	440	0,48

28% of the sites analyzed do not have a green Cumulative Layout Shift (CLS), a metric that significantly impacts user experience.

68% do not have a green INP, the metric that replaced the FID on 12 March 2024.

E-commerce : Webperf ranking of the top 30 most visited sites in the United Kingdom

NOTABLE IMPROVEMENTS :

This month, there weren’t many significant improvements, but a few sites still managed to climb the ranks:

Marks and Spencer gained 2 places to reach 7th position, moving closer to the podium.
Several other sites gained 1 position each, including Matalan, Screwfix, Next, Aldi, and Asos.

CHALLENGES FACED :

Some e-commerce sites faced difficulties this month, losing ground in the rankings:

Tesco dropped 3 places to 20th.
Apple fell 2 places to 13th.
Sports Direct slipped 1 place to 8th.
Wickes dropped 1 place to 9th.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
John Lewis	1 (0)	1	98	1353	166	0
Temu	2 (0)	2	98	1149	170	0
Ikea	3 (0)	3	98	1248	184	0,01
Amazon	4 (0)	4	97	1628	163	0,08
Ebay	5 (0)	5	97	1477	207	0
Very	6 (0)	6	96	1790	184	0,05
Mark And Spencer	7 (2)	9	95	2124	208	0,03
Sports Direct	8 (-1)	7	95	1432	249	0,05
Wickes	9 (-1)	8	93	2177	260	0,03
River Island	10 (0)	10	91	1400	353	0
Matalan	11 (1)	12	90	1850	321	0,01
Screwfix	12 (1)	13	90	2108	296	0,02
Apple	13 (-2)	11	90	2855	175	0,05
Boohoo	14 (0)	14	88	2566	245	0,02
Pretty Little Thing	15 (0)	15	86	2282	399	0,04
JD Sports	16 (0)	16	85	1541	203	0,24
Next	17 (1)	18	82	2031	528	0,06
Aldi	18 (1)	19	80	1613	163	0,37
Asos	19 (1)	20	78	1918	208	0,36
Tesco	20 (-3)	17	77	2871	431	0,02
H&M	21 (0)	21	75	1659	313	0,34
Nike	22 (0)	22	74	3346	292	0,15
Shein	23 (0)	23	65	3608	444	0,11
Samsung	24 (0)	24	60	3664	379	0,19
Uber eats	25 (0)	25	50	4066	1298	0,01
EE	26 (0)	26	45	4504	295	0,49
Boots	27 (0)	27	35	5179	440	0,48
Iceland	28 (0)	28	17	5979	994	1,01

Media : Webperf ranking of the top 20 most visited sites in the United Kingdom

The top 3 positions remained unchanged this month, with BBC holding the top spot, followed by The Guardian and The Telegraph.

NOTABLE PROGRESSIONS:

The Sun made a significant jump, gaining 4 places to reach 16th.
Hello Magazine moved up 2 places to 8th.
The Scottish Sun climbed 2 positions to 20th.
Sporting Life gained 1 place, now ranked 18th.

CHALLENGES OBSERVED:

Echo dropped 3 places to 21st, with a degradation in both INP and LCP.
Financial Times fell 2 positions to 10th, with a slight degradation in LCP, although it maintains a strong INP at 96ms.
Sky Sports lost 2 places, now at 15th, with a 37-point drop in INP and a decline in LCP as well.
Daily Mail slipped 2 places to 19th, with a notable degradation in CLS.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
BBC	1 (0)	1	99	934	149	0
The Guardian	2 (0)	2	98	898	155	0,02
Telegraph	3 (0)	3	98	1574	136	0,04
Yahoo	4 (1)	5	97	1756	179	0,04
Standard	5 (-1)	4	97	1463	184	0,06
Metro	6 (0)	6	97	1432	205	0,01
London South East	7 (0)	7	95	2032	203	0,06
Hello magazine	8 (2)	10	95	1542	178	0,1
Ny times	9 (0)	9	95	2177	206	0,01
Financial Times	10 (-2)	8	95	1995	96	0,11
Independent	11 (0)	11	94	1528	218	0,09
Racing Post	12 (0)	12	94	1903	216	0,09
Gb News	13 (2)	15	91	1428	313	0,07
The times	14 (0)	14	91	2224	271	0,03
Sky Sports	15 (-2)	13	90	2009	326	0
The Sun	16 (4)	20	90	1633	354	0,01
Express	17 (-1)	16	89	1702	375	0,02
Sporting Life	18 (1)	19	89	2950	214	0,04
Daily Mail	19 (-2)	17	88	1933	343	0,07
The Scottish Sun	20 (2)	22	88	1701	388	0,01
Echo	21 (-3)	18	87	2665	275	0,04
Good Read	22 (-1)	21	84	2722	172	0,14
Premier League	23 (0)	23	84	3024	201	0,12
News Now	24 (0)	24	79	3526	296	0,04
Daily Star	25 (1)	26	76	2325	402	0,19
Manchester evening News	26 (-1)	25	74	2465	488	0,16
Birmingham Live	27 (0)	27	72	2128	557	0,19
Wales Online	28 (0)	28	71	2204	560	0,21
Daily Record	29 (0)	29	68	2300	574	0,23
Live Score	30 (0)	30	23	6022	766	0,82

Travel : Webperf ranking of the top 20 most visited sites in the United Kingdom

NOTABLE PROGRESSIONS:

National Rail made a remarkable jump of 5 places to reach 18th, thanks to solid optimizations that reduced its INP by 105 points and its CLS by 0.12. However, with an INP still high at 678ms, further efforts are needed to improve interactivity.
National Express gained 1 position, moving up to 7th.
Uber also improved, climbing 1 place to reach 12th.

SETBACKS :

EasyJet dropped 2 places to 22nd. Despite improvements in INP, it wasn’t enough to keep up with the competition.
Several other actors lost 1 position, including Rome 2 Rio, Agoda, Pitchup, Hotels.com, Skyscanner, and Jet2.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
Love Holidays	1 (0)	1	98	1512	155	0
Transport For London	2 (0)	2	96	1317	123	0,11
Trip Advisor	3 (0)	3	94	2012	194	0,08
Cottages	4 (0)	4	94	1166	263	0,06
Trip	5 (0)	5	93	2229	193	0,08
Skyes Cottages	6 (0)	6	91	2618	164	0,01
National Express	7 (1)	8	90	1530	313	0,1
Rome 2 Rio	8 (-1)	7	88	2510	320	0,03
Ryanair	9 (0)	9	86	2803	212	0,12
Booking	10 (1)	11	85	2736	322	0
Agoda	11 (-1)	10	85	2463	402	0,04
Uber	12 (1)	13	82	2973	336	0
Pitchup	13 (-1)	12	77	2181	377	0,21
Airbnb	14 (0)	14	75	3117	374	0,13
Vrbo	15 (0)	15	74	3436	308	0,11
Park and resorts	16 (0)	16	73	3632	289	0,12
The Trainline	17 (0)	17	70	3074	554	0,13
National Rail	18 (5)	23	68	2212	678	0,2
Hotels.com	19 (-1)	18	66	3636	470	0,1
Skyscanner	20 (-1)	19	65	2610	488	0,32
Po Cruises	21 (0)	21	61	3153	232	1,04
Easy Jet	22 (-2)	20	61	3099	522	0,25
Jet 2	23 (-1)	22	58	3207	664	0,2
Premier Inn	24 (0)	24	54	4308	424	0,23
Eurostar	25 (0)	25	52	2579	887	0,44
Tui	26 (0)	26	47	3743	460	0,57
Iceland	27 (0)	27	17	5979	994	1,01

October 2024

Top 50 : Webperf ranking of the top 50 most visited websites in the United Kingdom

In october, we observed several small shifts in positions, reflecting a mix of optimization efforts and some regression.

However, the top of the speed rankings remains strong, with all metrics comfortably in the green:

Wikipedia maintains its #1 position with an impressive INP of 94ms.
Gov.uk holds strong at #2, with an INP of 105ms.
Indeed remains steady at #3, balancing a solid INP of 137ms and consistent overall performance.

THE ACTORS WITH THE BEST PERFORMANCES

Several websites have shown significant improvements, climbing the ranks with enhanced web performance metrics :

Paypal made the largest jump, climbing 10 positions to reach 26th. Despite significant improvements in LCP and CLS, its INP deteriorated, highlighting the challenge of stabilizing web performance across all metrics and maintaining them over time.
Mumsnet made an impressive leap of 7 places to rank 10th, with a 24-point improvement in INP, moving it from orange to green in just one month.
Zoopla gained 5 positions, improving its INP by 139 points. This is a strong rebound after a drop last month.
Tesco climbed 4 places to 36th, showing steady recovery from last month with slight improvements across all metrics.

These sites reflect ongoing efforts to improve web performance, which will likely continue to positively impact user experience and engagement.

TOP 50 : CHALLENGES IN THE RANKINGS

Not every site could maintain or improve its standing. Here are the sites that struggled this month:

Pinterest fell 11 places to 45th, with significant degradations: +1990ms on LCP, +51ms on INP, and a decline in CLS as well.
Netflix dropped 5 positions to 28th. While its metrics showed only very slight declines, the improvement of competitors pushed it down the ranking.
Express and Argos both dropped 3 positions, landing at 30th and 32nd, respectively.

These declines highlight the ongoing challenge of maintaining web performance amidst evolving user expectations and technical demands.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
Wikipedia	1 (0)	1	100	1118	94	0
Gov	2 (0)	2	100	700	105	0
Indeed	3 (0)	3	99	1415	137	0,03
BBC	4 (0)	4	99	935	147	0
The guardian	5 (0)	5	98	870	155	0,03
Telegraph	6 (1)	7	98	1578	137	0,04
Temu	7 (1)	8	98	1194	164	0
National Lottery	8 (-2)	6	98	1393	161	0,03
Ikea	9 (0)	9	98	1214	177	0,01
Mumsnet	10 (7)	17	98	1477	177	0,01
Etsy	11 (-1)	10	97	1973	136	0
Santander	12 (-1)	11	97	1794	155	0,01
Ebay	13 (0)	13	97	1488	205	0
Amazon	14 (-2)	12	97	1635	161	0,08
News.sky	15 (-1)	14	96	1439	130	0,1
Independent	16 (2)	18	95	1455	203	0,08
Ny Times	17 (-2)	15	95	2168	211	0,01
Mark and Spencer	18 (-2)	16	94	2135	213	0,03
Gumtree	19 (0)	19	93	1740	265	0,08
Spotify	20 (2)	22	92	2398	205	0,07
Right Move	21 (-1)	20	92	960	301	0,07
Bt	22 (-1)	21	92	1880	222	0,11
The Sun	23 (2)	25	91	1567	322	0,01
Screwfix	24 (0)	24	90	2121	288	0,01
Disney Plus	25 (1)	26	90	2836	205	0,06
Paypal	26 (10)	36	90	2762	180	0,01
Zoopla	27 (5)	32	90	1536	368	0,01
Netflix	28 (-5)	23	90	2509	233	0,01
Daily Mail	29 (-1)	28	89	1906	337	0,06
Express	30 (-3)	27	89	1897	368	0,03
Diy	31 (-1)	30	88	1847	396	0,02
Argos	32 (-3)	29	87	1544	426	0,03
Booking	33 (-2)	31	86	2662	316	0
Next	34 (-1)	33	82	2073	523	0,06
Ancestry	35 (0)	35	80	2852	186	0,21
Tesco	36 (4)	40	80	2598	444	0,05
Microsoft	37 (0)	37	78	3610	205	0,01
Asos	38 (0)	38	78	1942	204	0,36
Snapchat	39 (3)	42	76	3277	343	0
Royal Mail	40 (-1)	39	76	2920	252	0,19
Asda	41 (0)	41	76	2551	212	0,34
Just-eat	42 (2)	44	71	1969	574	0,21
Sky scanner	43 (0)	43	66	2650	488	0,3
Vinted	44		65	2855	315	0,46
Pinterest	45 (-11)	34	54	4889	379	0,13
Sky	46 (0)	46	52	4271	318	0,37
Office	47 (-2)	45	51	4561	161	0,4
Sainsburys	48 (-1)	47	51	4009	346	0,46
Bet 365	49 (-1)	48	41	4985	457	0,47
Boots	50 (-1)	49	33	5307	447	0,51

General observations

27% of the sites analyzed do not have a green Cumulative Layout Shift (CLS), a metric that significantly impacts user experience. A high CLS can lead to a frustrating user experience, with page elements shifting unexpectedly during loading.
Less than half of the sites have all three Core Web Vitals in the green, underscoring the difficulty of achieving and maintaining optimal web performance.
65% of the sites do not have a green INP, the metric that replaced FID as of 12 March 2024. INP measures the latency of all interactions throughout a webpage’s lifecycle. The highest value of these interactions – or close to the highest for pages with many interactions – is recorded as the INP of the page. A low INP indicates that the page is reliably responsive at all times.

E-commerce : Webperf ranking of the top 30 most visited sites in the United Kingdom

NOTABLE IMPROVEMENTS :

This month, the e-commerce ranking did not see any major changes, but there are a few notable movements to highlight:

Temu claimed the #1 spot, climbing 1 position to lead the ranking. With a strong INP of 164ms and a perfect CLS, its steady performance has pushed it ahead of its competitors.
Screwfix gained 2 places to rank 10th, continuing its consistent upward trend.
Boohoo moved up 2 spots to 12th, showing balanced improvements across key metrics.
Nike climbed 2 positions to 20th, maintaining steady progress in web performance.

This month, we also welcomed two new entries to the ranking: DIY and Vinted.. Their inclusion has caused some shifts in positions for other sites.

CHALLENGES FACED :

Some e-commerce sites faced difficulties this month, losing ground in the rankings:

Apple fell 4 positions to 17th, with notable deteriorations in its LCP and INP, which now stand at 3253ms and 190ms, respectively.
Asos lost 4 places to rank 23rd, with slight declines in all metrics, particularly CLS, which remains high at 0.36.

Uber Eats, EE, and Boots also dropped in the rankings, primarily due to high LCP and INP values, which highlight the need for further optimization efforts.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
Temu	1 (1)	2	98	1193	164	0
John Lewis	2 (-1)	1	98	1439	163	0
Ikea	3 (0)	3	98	1212	177	0,01
Ebay	4 (1)	5	97	1487	205	0
Amazon	5 (-1)	4	97	1635	161	0,08
Very	6 (0)	6	96	1770	188	0,05
Sports Direct	7 (1)	8	95	1442	249	0,04
Mark And Spencer	8 (-1)	7	94	2134	213	0,03
Wickes	9 (0)	9	91	2322	285	0,03
Screwfix	10 (2)	12	90	2122	289	0,01
River Island	11 (-1)	10	90	1408	368	0
Boohoo	12 (2)	14	89	2543	247	0,02
Matalan	13 (-2)	11	88	1836	382	0
DIY	14		88	1845	397	0,02
Pretty Little Thing	15 (0)	15	86	2218	412	0,05
Halfords	16		85	2517	257	0,13
Apple	17 (-4)	13	85	3253	190	0,04
JD Sports	18 (-2)	16	82	1659	229	0,27
Next	19 (-2)	17	82	2071	526	0,06
Nike	20 (2)	22	81	3062	286	0,1
Aldi	21 (-3)	18	80	1566	156	0,38
Tesco	22 (-2)	20	80	2603	444	0,05
Asos	23 (-4)	19	78	1943	204	0,36
H&M	24 (-3)	21	78	1629	304	0,29
Shein	25 (-2)	23	70	3284	427	0,1
Vinted	26		65	2855	312	0,46
Samsung	27 (-3)	24	59	3777	383	0,19
Uber eats	28 (-3)	25	52	4070	1125	0,02
EE	29 (-3)	26	46	4388	304	0,46
Boots	30 (-3)	27	33	5288	446	0,51
Iceland	31 (-3)	28	17	5994	994	1

In the e-commerce sector, only 16% of the sites have all metrics in the green. Additionally, INP values go as high as 1125ms, which highlights the critical importance of web performance optimization, especially in this sector where every second matters for user engagement and conversions.

Media : Webperf ranking of the top 20 most visited sites in the United Kingdom

The top 3 positions remained unchanged this month, with BBC holding the top spot, followed by The Guardian and The Telegraph.

Notable Progressions

Financial Times climbed 3 places to rank 7th, thanks to improvements in CLS and LCP. Although its INP hasn’t changed, it remains in the green.
The Scottish Sun made the largest leap, climbing 3 spots to 17th, with slight improvements in LCP and INP.
Independent gained 2 positions, moving to 9th,.
Sky Sports moved up 2 places to 13th.

CHALLENGES OBSERVED:

No major regressions were observed this month, but several actors saw slight declines, each losing 2 places:

Yahoo fell 2 places to 6th, with minor increases in LCP and INP.
Hello Magazine dropped 2 spots to 10th, impacted by small degradations in performance metrics.
The Times slipped 2 positions to 16th.
Sporting Life dropped 2 places to 20th.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
BBC	1 (0)	1	99	936	147	0
The Guardian	2 (0)	2	98	871	155	0,03
Telegraph	3 (0)	3	98	1576	137	0,04
Standard	4 (1)	5	97	1419	168	0,06
Metro	5 (1)	6	97	1428	198	0,01
Yahoo	6 (-2)	4	97	1770	176	0,05
Financial Times	7 (3)	10	96	1940	95	0,09
London South East	8 (-1)	7	95	1915	205	0,06
Independent	9 (2)	11	95	1455	202	0,08
Hello magazine	10 (-2)	8	95	1456	180	0,1
Ny times	11 (-2)	9	95	2168	211	0,01
Racing Post	12 (0)	12	94	1880	213	0,09
Sky Sports	13 (2)	15	92	2017	288	0,01
Gb News	14 (-1)	13	92	1684	286	0,08
The Sun	15 (1)	16	91	1559	321	0,01
The times	16 (-2)	14	91	2229	274	0,04
The Scottish Sun	17 (3)	20	89	1662	361	0,01
Daily Mail	18 (1)	19	89	1905	337	0,06
Express	19 (-2)	17	89	1892	367	0,03
Sporting Life	20 (-2)	18	88	2998	219	0,04
Echo	21 (0)	21	88	2589	271	0,04
Good Read	22 (0)	22	86	2662	170	0,13
Premier League	23 (0)	23	83	3122	198	0,13
News Now	24 (0)	24	76	3659	338	0,03
Daily Star	25 (0)	25	76	2362	414	0,19
Manchester evening News	26 (0)	26	74	2460	477	0,16
Birmingham Live	27 (0)	27	72	2177	513	0,21
Wales Online	28 (0)	28	71	2253	526	0,21
Daily Record	29 (0)	29	70	2330	508	0,22
Live Score	30 (0)	30	26	5566	730	0,71

Travel : Webperf ranking of the top 20 most visited sites in the United Kingdom

NOTABLE PROGRESSIONS:

Skyscanner climbed 3 places to rank 17th, thanks to slight improvements in INP and CLS.
Ryanair, National Rail, EasyJet, Park and Resorts, and The Trainline each gained 2 spots, showing steady progress in their performance metrics.

SETBACKS :

Vrbo fell 4 positions to 19th, with its LCP increasing to 3631ms and its CLS rising from 0.11 to 0.26, contributing to its decline.
National Express dropped 3 places to 10th.

Airbnb exited the rankings entirely this month due to the lack of available CrUX data from Google, making it impossible to calculate its performance score.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
Love Holidays	1 (0)	1	98	1621	161	0
Transport For London	2 (0)	2	96	1303	121	0,11
Trip Advisor	3 (0)	3	95	1937	190	0,08
Cottages	4 (0)	4	94	1272	264	0,06
Trip	5 (0)	5	92	2316	196	0,08
Skyes Cottages	6 (0)	6	90	2719	170	0,01
Ryanair	7 (2)	9	88	2668	211	0,11
Rome 2 Rio	8 (0)	8	87	2555	325	0,03
Booking	9 (1)	10	86	2663	317	0
National Express	10 (-3)	7	85	1595	314	0,16
Agoda	11 (0)	11	84	2483	416	0,04
Uber	12 (0)	12	81	2808	401	0
Pitchup	13 (0)	13	79	1995	382	0,19
Park and resorts	14 (2)	16	73	3551	348	0,1
The Trainline	15 (2)	17	73	2834	557	0,12
National Rail	16 (2)	18	71	2129	604	0,19
Skyscanner	17 (3)	20	66	2651	488	0,3
Hotels.com	18 (1)	19	64	3597	509	0,13
Vrbo	19 (-4)	15	62	3631	324	0,26
Easy Jet	20 (2)	22	62	3074	518	0,25
Po Cruises	21 (0)	21	60	3207	237	1,02
Jet 2	22 (1)	23	56	3217	645	0,24
Premier Inn	23 (1)	24	54	4359	413	0,24
Eurostar	24 (1)	25	53	2658	885	0,4
Tui	25 (1)	26	50	3651	428	0,58
Iceland	26 (1)	27	17	5994	994	1

November 2024

Top 50 : Webperf ranking of the top 50 most visited websites in the United Kingdom

While the top 3 positions remain unchanged (Wikipedia, Gov.uk, and BBC), there are notable movements further down the list.

Notable progressions

Asos made a remarkable leap of 20 places to rank 18th, thanks to significant improvements in CLS, which dropped from 0.36 to 0.05. A little more effort on INP could bring all its metrics into the green.
Daily Mail climbed 5 positions to 24th, reducing its INP by 40 points.
Just-Eat also gained 5 places to rank 37th, with improvements across CLS and a reduction of 177 points in INP.
DIY moved up 3 places to 28th, showing improvements across all metrics, particularly a 75-point reduction in INP.
These actors gained 2 places each:
- News.sky (now 13th),
- Independent (now 14th),
- Mumsnet (now 8th).

TOP 50 : CHALLENGES IN THE RANKINGS

The Telegraph dropped 6 positions to 12th, with degradations across all its metrics, including LCP, INP, and CLS.
Ancestry fell 5 places to 40th, impacted by slight increases in both CLS and LCP.
Several actors lost 3 places each, including: Ebay, The Sun, Screwfix, Paypal, Zoopla, Netflix and Express.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
Wikipedia	1 (0)	1	100	1138	95	0
Gov	2 (0)	2	100	707	104	0
BBC	3 (1)	4	99	929	147	0
Indeed	4 (-1)	3	99	1456	136	0,04
The guardian	5 (0)	5	98	874	156	0,03
Temu	6 (1)	7	98	1186	160	0
National Lottery	7 (1)	8	98	1325	161	0,02
Mumsnet	8 (2)	10	98	1520	171	0,01
Ikea	9 (0)	9	98	1346	177	0,02
Etsy	10 (1)	11	98	1957	133	0
Santander	11 (1)	12	97	1770	156	0,01
Telegraph	12 (-6)	6	97	1674	154	0,06
News.sky	13 (2)	15	97	1494	125	0,1
Independent	14 (2)	16	96	1428	194	0,07
Amazon	15 (-1)	14	96	1657	171	0,09
Ebay	16 (-3)	13	96	1522	229	0,01
Ny Times	17 (0)	17	96	2017	206	0,01
Asos	18 (20)	38	95	1923	203	0,05
Mark and Spencer	19 (-1)	18	95	2185	204	0,03
Spotify	20 (0)	20	94	2327	180	0,07
Gumtree	21 (-2)	19	93	1752	275	0,06
Bt	22 (0)	22	93	1950	223	0,09
Right Move	23 (-2)	21	92	998	304	0,07
Daily Mail	24 (5)	29	91	1921	297	0,04
Disney Plus	25 (0)	25	91	2670	198	0,07
The Sun	26 (-3)	23	91	1662	321	0,01
Screwfix	27 (-3)	24	91	2089	282	0,02
Diy	28 (3)	31	91	1831	321	0,01
Paypal	29 (-3)	26	90	2760	173	0,01
Zoopla	30 (-3)	27	89	1591	371	0,01
Netflix	31 (-3)	28	89	2559	244	0,02
Argos	32 (0)	32	88	1507	418	0,03
Express	33 (-3)	30	88	1891	396	0,02
Booking	34 (-1)	33	87	2620	320	0
Next	35 (-1)	34	85	2081	448	0,03
Tesco	36 (0)	36	80	2532	439	0,06
Just-eat	37 (5)	42	79	2141	397	0,17
Snapchat	38 (1)	39	78	3164	322	0,01
Microsoft	39 (-2)	37	78	3715	178	0
Ancestry	40 (-5)	35	78	2949	177	0,23
Royal Mail	41 (-1)	40	77	2888	243	0,19
Asda	42 (-1)	41	74	1857	321	0,37
Sky scanner	43 (0)	43	65	2696	488	0,3
Vinted	44 (0)	44	63	3048	318	0,47
Pinterest	45 (0)	45	57	5063	297	0,11
Office	46 (1)	47	54	4257	167	0,4
Sky	47 (-1)	46	54	4156	313	0,36
Sainsburys	48 (0)	48	53	3676	371	0,47
Bet 365	49 (0)	49	43	4596	463	0,47
Boots	50 (0)	50	34	5074	463	0,61

General observations

27% of the sites analyzed have a poor Cumulative Layout Shift (CLS), a metric that significantly impacts user experience. A high CLS can lead to frustration, as page elements shift unexpectedly during loading.
65% of the sites do not have a green Interaction to Next Paint (INP), the metric that replaced FID as of 12 March 2024. INP measures the latency of all interactions throughout a webpage’s lifecycle. The highest value—or near-highest for pages with many interactions—is recorded as the INP of the page. A low INP indicates that the page is reliably responsive at all times.
Less than half of the sites have all three Core Web Vitals in the green, underscoring the difficulty of achieving and maintaining optimal web performance consistently.

E-commerce : Webperf ranking of the top 30 most visited sites in the United Kingdom

Notable progressions

This month’s e-commerce ranking highlights a mix of notable recoveries and challenges. While Temu retains its #1 spot, there have been significant movements further down the list..

Asos made a remarkable comeback, jumping 16 places to rank 7th after optimizing its CLS, which significantly improved from 0.36 to 0.05. This recovery offsets the 4-place drop it suffered last month.
Very climbed 2 places to rank 4th, thanks to targeted optimizations in both LCP and INP.

Challenges observed

Boohoo experienced the steepest drop this month, falling 7 places to rank 19th, due to a sharp degradation in its LCP.
JD Sports dropped 5 places to rank 23rd, impacted by a 42-point deterioration in INP and a notable increase in LCP.
Screwfix fell 3 spots to rank 13th, with slight increases across all metrics.
The following sites each lost 2 places : Ebay, Sports Direct, Wickes et Nike.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
Temu	1 (0)	1	98	1186	160	0
John Lewis	2 (0)	2	98	1516	159	0
Ikea	3 (0)	3	98	1346	177	0,02
Very	4 (2)	6	96	1830	192	0,04
Amazon	5 (0)	5	96	1657	171	0,09
Ebay	6 (-2)	4	96	1522	229	0,01
Asos	7 (16)	23	95	1923	203	0,05
Mark And Spencer	8 (0)	8	95	2185	204	0,03
Sports Direct	9 (-2)	7	94	1420	254	0,06
River Island	10 (1)	11	92	1329	317	0
Wickes	11 (-2)	9	92	2152	285	0,04
Matalan	12 (1)	13	91	1595	333	0
Screwfix	13 (-3)	10	91	2089	282	0,02
DIY	14 (0)	14	91	1831	321	0,01
Pretty Little Thing	15 (0)	15	88	1657	385	0,06
Apple	16 (1)	17	88	3017	179	0,03
Halfords	17 (-1)	16	86	2453	253	0,13
Next	18 (1)	19	85	2081	448	0,03
Boohoo	19 (-7)	12	83	3081	240	0,04
Aldi	20 (1)	21	81	1603	154	0,37
Tesco	21 (1)	22	80	2532	439	0,06
Nike	22 (-2)	20	80	3026	268	0,14
JD Sports	23 (-5)	18	79	1926	271	0,27
H&M	24 (0)	24	79	1532	296	0,28
Shein	25 (0)	25	71	3031	490	0,1
Vinted	26 (0)	26	63	3048	318	0,47
Samsung	27 (0)	27	61	3632	351	0,21
Uber eats	28 (0)	28	52	4159	970	0,02
EE	29 (0)	29	47	4386	288	0,47
Boots	30 (0)	30	34	5074	463	0,61
Iceland	31 (0)	31	17	5970	980	1

Media : Webperf ranking of the top 20 most visited sites in the United Kingdom

This month’s media rankings saw significant shifts, with changes at the podium and notable progressions across the board.

Top 3 leaders

BBC retains its position at the top with all metrics in the green.
The Guardian holds steady at #2, maintaining its strong performance.
Standard climbed 1 place to rank 3rd, dethroning the Telegraph with an improvement of 22 points on its INP.

Notable progressions

Sky Sports made the most impressive leap, climbing 9 places to rank 4th, thanks to a 143-point improvement in INP and a 117-point reduction in LCP.
Daily Mail gained 4 spots to rank 14th, with a 40-point reduction in INP boosting its performance.
Echo moved up 4 places to 17th, benefiting slightly from minor optimizations and the competitive shifts in the ranking.
Good Read climbed 2 places to rank 20th, showing steady improvement across metrics.

Challenges observed

GB News fell 7 places to rank 21st, experiencing significant degradations in LCP and CLS, which negatively impacted its score.
News Now dropped 5 positions to 29th, with its INP increasing by 81 points, and degradations across all other metrics.
Financial Times slipped 4 places to rank 11th, despite maintaining stable metrics. Its loss is attributed to being outpaced by competitors with stronger improvements.
The Times lost 3 places to rank 19th, driven by a significant CLS degradation, impacting its overall score.
The following sites each lost 2 places : Telegraph, Metro and Sporting Life.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
BBC	1 (0)	1	99	929	147	0
The Guardian	2 (0)	2	98	874	156	0,03
Standard	3 (1)	4	98	1539	146	0,06
Sky Sports	4 (9)	13	98	1900	143	0,01
Telegraph	5 (-2)	3	97	1674	154	0,06
Yahoo	6 (0)	6	97	1646	182	0,03
Metro	7 (-2)	5	97	1465	198	0,01
Independent	8 (1)	9	96	1428	194	0,07
London South East	9 (-1)	8	96	1861	204	0,05
Ny times	10 (1)	11	96	2017	206	0,01
Financial Times	11 (-4)	7	96	1943	95	0,1
Hello magazine	12 (-2)	10	95	1517	188	0,1
Racing Post	13 (-1)	12	94	1885	221	0,09
Daily Mail	14 (4)	18	91	1921	297	0,04
The Sun	15 (0)	15	91	1662	321	0,01
The Scottish Sun	16 (1)	17	89	1784	367	0,01
Echo	17 (4)	21	88	2550	273	0,04
Express	18 (1)	19	88	1891	396	0,02
The times	19 (-3)	16	87	2319	266	0,11
Good Read	20 (2)	22	87	2603	163	0,13
Gb News	21 (-7)	14	84	2628	296	0,13
Sporting Life	22 (-2)	20	84	3369	227	0,05
Premier League	23 (0)	23	82	3205	195	0,13
Daily Star	24 (1)	25	78	2348	384	0,18
Manchester evening News	25 (1)	26	76	2447	468	0,14
Birmingham Live	26 (1)	27	75	2129	510	0,18
Wales Online	27 (1)	28	74	2213	530	0,17
Daily Record	28 (1)	29	72	2355	537	0,18
News Now	29 (-5)	24	72	3706	419	0,01
Live Score	30 (0)	30	29	5558	620	0,7

Travel : Webperf ranking of the top 20 most visited sites in the United Kingdom

Top 3 Leaders

Love Holidays maintains its position at the top with consistent metrics in the green.
Trip Advisor climbed 1 place to rank 2nd, with slight improvements across all metrics, solidifying its position as a strong performer.
Transport for London slipped 1 spot to 3rd, as its CLS remains orange, with no significant optimizations this month.

Notable progressions

Pitchup made the biggest leap, climbing 7 places to rank 6th, thanks to a 60-point improvement in INP and a CLS that turned green.
Vrbo moved up 4 places to 15th, with its CLS improving from red (0.26) to green (0.10), alongside optimizations in both LCP and INP.
National Express gained 3 spots to rank 7th, improving both CLS and INP.
Agoda climbed 2 places to rank 9th, with a remarkable 637-point reduction in LCP and slight improvements in INP.

Challenges observed

Park and Resorts experienced the steepest decline, falling 4 places to rank 18th. While its INP improved, its LCP and CLS deteriorated significantly, with CLS increasing from 0.10 to 0.30 in just one month.
The following actors each lost 3 places, struggling to maintain their performance amidst stiff competition: Trip, Ryanair, Rome 2 Rio, Booking & Skyscanner.

Airbnb returned to the ranking this month at 14th, as its data was successfully retrieved via the CrUX report.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
Love Holidays	1 (0)	1	98	1736	161	0
Trip Advisor	2 (1)	3	95	1925	184	0,07
Transport For London	3 (-1)	2	95	1353	121	0,12
Cottages	4 (0)	4	94	1285	259	0,06
Skyes Cottages	5 (1)	6	91	2618	174	0,01
Pitchup	6 (7)	13	89	1940	328	0,07
National Express	7 (3)	10	88	1566	307	0,12
Trip	8 (-3)	5	88	2658	220	0,08
Agoda	9 (2)	11	88	1846	408	0,04
Ryanair	10 (-3)	7	87	2788	211	0,11
Rome 2 Rio	11 (-3)	8	87	2673	311	0,04
Booking	12 (-3)	9	87	2620	320	0
Uber	13 (-1)	12	79	3092	376	0
Airbnb	14		76	3187	335	0,12
Vrbo	15 (4)	19	75	3442	308	0,1
The Trainline	16 (-1)	15	72	3011	523	0,12
National Rail	17 (-1)	16	71	2109	594	0,2
Park and resorts	18 (-4)	14	70	3655	347	0,12
Hotels.com	19 (-1)	18	67	3617	486	0,09
Skyscanner	20 (-3)	17	65	2696	488	0,3
Easy Jet	21 (-1)	20	60	3171	495	0,27
Po Cruises	22 (-1)	21	60	3212	241	0,97
Eurostar	23 (1)	24	58	2642	828	0,29
Jet 2	24 (-2)	22	55	3164	619	0,28
Premier Inn	25 (-2)	23	55	4208	414	0,24
Tui	26 (-1)	25	53	3559	396	0,51
Iceland	27 (-1)	26	17	5970	980	1

December 2024

The december 2024 web performance rankings reveal a mix of impressive gains and notable challenges across sectors:

🏆 Top Performers: Wikipedia, Aldi, Love Holidays, and BBC remain leaders in their respective categories.
📈 Notable Climbs:
- Aldi jumps 19 places to take the top spot in E-commerce!
- Pitchup climbs to 2nd place in Travel with steady improvements across metrics.
- Sky Sports moves up to #2 in Media, closing the gap with BBC.
📉 Challenges: Actors like Easy Jet and Trip face metric setbacks, highlighting the ongoing battle to maintain speed and user experience.
💡 Insights: The travel sector lags behind with just 4% of sites achieving all CWV metrics in the green, while e-commerce and media show steady progress.

Top 50 : Webperf ranking of the top 50 most visited websites in the United Kingdom

Top 50 : Average of vital core web

This month, the Top 3 positions have seen a slight shift:

Wikipedia remains unchallenged at the top with an INP of 95ms and perfect metrics.
Gov.uk maintains its strong performance with an INP of 101ms and continues to lead with excellent CLS and LCP.
Indeed has climbed 1 position to take 3rd place, thanks to significant improvements in its LCP (-80ms).

🌟 NOTABLE PROGRESSIONS

Several players demonstrated impressive optimization efforts this month:

DIY made the biggest leap of the month, gaining 8 places to rank 20th. This was driven by a 57ms reduction in INP and a 146ms reduction in LCP.
Telegraph climbed 6 spots to 6th position, with improvements across all metrics, including a 23ms reduction in INP.
Sky improved its position by 2 places, reaching 45th, with notable improvements of 60ms on INP and 151ms on LCP.
Daily Mail gained 2 spots to rank 22nd with consistent improvements across all metrics.
Marks and Spencer climbed 2 places to 17th, showing progress in both INP and LCP.

These sites reflect ongoing efforts to improve web performance, which will likely continue to positively impact user experience and engagement. These improvements are the result of consistent efforts to optimize their systems, with particular attention paid to INP. It’s worth noting that having a good FID does not necessarily mean having a good INP! FID only measures the first interaction, whereas INP assesses interactivity throughout the entire browsing session. The efforts made by these players to improve their web performance metrics are not only beneficial for their rankings but are also crucial for providing a quality user experience, reducing bounce rates, and increasing engagement on their platforms.

📉 CHALLENGES IN THE RANKINGS

Not every site fared well this month, with some experiencing challenges:

Temu dropped 3 spots to 9th due to a slight degradation in LCP.
Spotify fell 4 places to 24th, affected by a 34ms increase in INP.
BT dropped 4 positions to 26th due to degradations in both LCP and INP.
Screwfix lost 3 spots, ranking 30th, with minor degradations across all metrics.
Snapchat fell 2 positions to 40th, with increases in both LCP and INP.
Pinterest continues to struggle, dropping 2 spots to 47th due to deterioration in all metrics.

These declines highlight the ongoing challenge of maintaining web performance amidst evolving user expectations and technical demands.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
Wikipedia	1 (0)	1	100	1107	95	0
Gov	2 (0)	2	100	708	101	0
Indeed	3 (1)	4	99	1376	135	0,03
BBC	4 (-1)	3	99	934	146	0
The guardian	5 (0)	5	98	849	154	0,03
Telegraph	6 (6)	12	98	1658	131	0,03
Mumsnet	7 (1)	8	98	1420	156	0,01
National Lottery	8 (-1)	7	98	1269	155	0,04
Temu	9 (-3)	6	98	1217	163	0
Ikea	10 (-1)	9	98	1257	171	0,02
Etsy	11 (-1)	10	98	1980	130	0
Santander	12 (-1)	11	97	1732	173	0,01
News.sky	13 (0)	13	97	1508	110	0,1
Amazon	14 (1)	15	97	1580	164	0,08
Ebay	15 (1)	16	97	1467	209	0
Independent	16 (-2)	14	96	1391	196	0,06
Mark and Spencer	17 (2)	19	96	1995	189	0,03
Asos	18 (0)	18	96	1894	196	0,05
Ny Times	19 (-2)	17	95	2197	195	0,04
Diy	20 (8)	28	94	1685	264	0,01
Gumtree	21 (0)	21	93	1749	280	0,05
Daily Mail	22 (2)	24	92	1813	288	0,03
Right Move	23 (0)	23	92	940	294	0,07
Spotify	24 (-4)	20	92	2382	214	0,07
Disney Plus	25 (0)	25	92	2693	193	0,06
Bt	26 (-4)	22	91	2135	236	0,09
The Sun	27 (-1)	26	91	1645	329	0,01
Paypal	28 (1)	29	90	2724	184	0,01
Zoopla	29 (1)	30	90	1632	358	0
Screwfix	30 (-3)	27	90	2082	311	0,01
Argos	31 (1)	32	89	1431	383	0,03
Netflix	32 (-1)	31	89	2526	248	0,02
Express	33 (0)	33	87	2065	389	0,03
Booking	34 (0)	34	87	2558	318	0
Next	35 (0)	35	85	2098	457	0,04
Tesco	36 (0)	36	84	2266	406	0,07
Just-eat	37 (0)	37	81	2586	329	0,16
Microsoft	38 (1)	39	80	3583	174	0
Ancestry	39 (1)	40	80	2915	175	0,21
Snapchat	40 (-2)	38	80	3052	330	0
Asda	41 (1)	42	73	1861	319	0,4
Royal Mail	42 (-1)	41	71	3304	238	0,19
Sky scanner	43 (0)	43	69	2644	393	0,3
Vinted	44 (0)	44	69	2619	282	0,46
Sky	45 (2)	47	58	4005	253	0,36
Office	46 (0)	46	54	4274	175	0,4
Pinterest	47 (-2)	45	52	5484	310	0,13
Sainsburys	48 (0)	48	51	3815	392	0,45
Bet 365	49 (0)	49	43	4559	475	0,46
Boots	50 (0)	50	40	4452	418	0,71

🔎 GENERAL OBSERVATIONS

25% of sites analyzed still have a poor CLS, a metric that significantly impacts user experience. A high CLS can lead to frustration, as page elements shift unexpectedly during loading.
63% of sites don’t have a green INP, the metric that replaced FID as of 12 March 2024. INP measures the latency of all interactions throughout a webpage’s lifecycle. The highest value—or near-highest for pages with many interactions—is recorded as the INP of the page. A low INP indicates that the page is reliably responsive at all times.
Less than half of the top 50 sites have all three Core Web Vitals in the green, underscoring the challenge of maintaining optimal web performance consistently.

Here are the e-commerce rankings, for which web performance is a business and SEO issue.

E-commerce : Webperf ranking of the top 30 most visited sites in the United Kingdom

Average of vital core web:

🏆 TOP 3 LEADERS

Aldi made a leap to take the top spot, climbing 19 places! This achievement was driven by an impressive improvement in its CLS, which went from red (0.37) to green (0.05). With LCP and INP already in the green, Aldi now leads the rankings.
Temu dropped to 2nd place but remains a strong contender with consistently excellent metrics.
John Lewis fell to 3rd position, maintaining stable metrics but losing its higher rank due to fierce competition.

🌟 NOTABLE PROGRESSIONS

Several e-commerce sites stood out with strong optimizations this month:

DIY climbed 3 spots to rank 11th, showing significant improvements with 57ms less on INP and 146ms less on LCP.
Tesco gained 2 positions, moving to 19th, with its LCP turning green and a solid improvement in INP.
Nike also climbed 2 places to 20th, reflecting steady progress in web performance metrics.

📉 CHALLENGES OBSERVED

Not all sites performed well this month:

Halfords dropped 7 spots to rank 24th, primarily due to a CLS degradation (from 0.13 to 0.24) and an increase in INP.
Very fell 3 places to 7th, affected by a significant degradation in INP.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
Aldi	1 (19)	20	98	1445	145	0,05
Temu	2 (-1)	1	98	1217	163	0
John Lewis	3 (-1)	2	98	1438	159	0
Ikea	4 (-1)	3	98	1257	171	0,02
Amazon	5 (0)	5	97	1580	164	0,08
Ebay	6 (0)	6	97	1467	209	0
Very	7 (-3)	4	96	1772	192	0,05
Mark And Spencer	8 (0)	8	96	1995	189	0,03
Asos	9 (-2)	7	96	1894	196	0,05
Sports Direct	10 (-1)	9	95	1403	254	0,04
DIY	11 (3)	14	94	1685	264	0,01
River Island	12 (-2)	10	92	1226	321	0
Wickes	13 (-2)	11	92	1961	304	0,04
Matalan	14 (-2)	12	91	1429	343	0
Screwfix	15 (-2)	13	90	2082	311	0,01
Pretty Little Thing	16 (-1)	15	86	2065	424	0,07
Next	17 (1)	18	85	2098	457	0,04
Apple	18 (-2)	16	84	3044	185	0,11
Tesco	19 (2)	21	84	2266	406	0,07
Nike	20 (2)	22	82	3119	262	0,1
Boohoo	21 (-2)	19	81	3211	229	0,02
JD Sports	22 (1)	23	80	1918	270	0,26
H&M	23 (1)	24	79	1534	297	0,28
Halfords	24 (-7)	17	79	2456	247	0,24
Shein	25 (0)	25	76	2938	439	0,07
Vinted	26 (0)	26	69	2619	282	0,46
Samsung	27 (0)	27	60	3615	382	0,2
Uber eats	28 (0)	28	51	4295	981	0,01
EE	29 (0)	29	47	4424	279	0,46
Boots	30 (0)	30	40	4452	418	0,71
Iceland	31 (0)	31	19	5619	939	1

Media : Webperf ranking of the top 20 most visited sites in the United Kingdom

Average of vital core web

This month’s media rankings saw significant shifts, with changes at the podium and notable progressions across the board.

🏆 TOP 3 LEADERS

BBC retains its top position with all metrics in the green.
Sky Sports continues its upward momentum, climbing 2 spots to claim 2nd place. With consistent improvements across its INP and LCP, it edges closer to the top spot.
The Guardian drops to 3rd place but has achieved remarkable optimizations, cutting both its LCP and CLS in half.

🌟 NOTABLE PROGRESSIONS

Daily Star jumped 6 places to rank 18th, achieving a -83ms improvement in INP and halving its CLS.
News Now climbed 3 positions to 26th, with a significant 400ms reduction in LCP, showing notable progress.
The Times moved up 2 places to 17th, reflecting consistent -12ms improvement in INP.
Financial Times advanced 2 spots to rank 9th, with slight optimizations in LCP.

📉 CHALLENGES OBSERVED :

Some media websites faced difficulties this month:

Echo dropped 6 places to rank 23rd, affected by a +57ms increase in INP.
Standard fell 2 spots to 5th, with +20ms degradation in INP and a slight increase in LCP.
Express slipped 2 places to 20th, experiencing a +174ms rise in LCP.
Both Birmingham Live and Wales Online fell 2 positions each, struggling to maintain stable performance metrics.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
BBC	1 (0)	1	99	934	146	0
Sky Sports	2 (2)	4	98	1763	133	0,02
The Guardian	3 (-1)	2	98	849	154	0,03
Telegraph	4 (1)	5	98	1658	131	0,03
Standard	5 (-2)	3	97	1580	166	0,07
Yahoo	6 (0)	6	97	1571	191	0,04
Metro	7 (0)	7	97	1634	193	0,01
Independent	8 (0)	8	96	1391	196	0,06
Financial Times	9 (2)	11	96	1909	93	0,09
London South East	10 (-1)	9	96	1935	194	0,06
Ny times	11 (-1)	10	95	2197	195	0,04
Hello magazine	12 (0)	12	94	1527	207	0,1
Racing Post	13 (0)	13	94	1860	212	0,09
Daily Mail	14 (0)	14	92	1813	288	0,03
The Sun	15 (0)	15	91	1645	329	0,01
The Scottish Sun	16 (0)	16	89	1736	366	0,01
The times	17 (2)	19	88	2338	254	0,1
Daily Star	18 (6)	24	88	2224	301	0,09
Good Read	19 (1)	20	88	2537	163	0,12
Express	20 (-2)	18	87	2065	389	0,03
Gb News	21 (0)	21	86	2663	313	0,09
Sporting Life	22 (0)	22	86	3224	227	0,04
Echo	23 (-6)	17	85	2546	330	0,05
Premier League	24 (-1)	23	84	3020	189	0,14
Manchester evening News	25 (0)	25	78	2417	413	0,15
News Now	26 (3)	29	76	3297	438	0
Daily Record	27 (1)	28	75	2334	486	0,17
Birmingham Live	28 (-2)	26	74	2200	489	0,19
Wales Online	29 (-2)	27	74	2203	501	0,19
Live Score	30 (0)	30	33	5384	512	0,71

Finally, here are the top travel websites.

Travel : Webperf ranking of the top 20 most visited sites in the United Kingdom

Average of vital core web

🏆 TOP 3 LEADERS

Love Holidays continues to hold its 1 spot with all metrics in the green.
Pitchup climbed 4 positions to claim the 2nd spot. Following a 7-place jump last month, it continues to improve with a -115ms reduction in INP and better performance across other metrics. With a bit more focus on INP, it could achieve an all-green metrics.
Transport for London maintains its 3rd place.

🌟 NOTABLE PROGRESSIONS

Rome 2 Rio gained 4 spots to rank 7th, showing a -49ms improvement in INP.
Jet 2 climbed 4 positions to 20th, with significant progress: -397ms reduction in LCP and -0.12 points improvement in CLS.
Booking moved up 2 spots to 10th, with a slight improvement in its LCP.
The Trainline advanced 2 places to 14th, improving its LCP by -125ms and INP by -12ms.
Hotels.com rose 2 spots to 17th, with a -35ms reduction in INP.

📉 CHALLENGES OBSERVED

National Express dropped 4 places to 11th, impacted by a slight increase in CLS.
Trip fell 4 positions to 12th due to deteriorations in both LCP and INP.
Park and Resorts slipped 3 spots to 21st, with declines in LCP and INP.
Easy Jet dropped 3 places to 24th, facing degradations across all metrics, particularly in CLS.
Trip Advisor lost 2 spots, falling to 4th due to a worsening LCP.

Website	Ranking	Ranking M-1	Score	LCP (in ms)	INP (in ms)	CLS
Love Holidays	1 (0)	1	98	1526	157	0
Pitchup	2 (4)	6	96	1699	213	0,02
Transport For London	3 (0)	3	95	1342	122	0,12
Trip Advisor	4 (-2)	2	95	1896	180	0,08
Cottages	5 (-1)	4	93	1713	267	0,07
Skyes Cottages	6 (-1)	5	92	2508	175	0,01
Rome 2 Rio	7 (4)	11	89	2608	262	0,04
Agoda	8 (1)	9	87	1172	423	0,05
Ryanair	9 (1)	10	87	2835	205	0,11
Booking	10 (2)	12	87	2558	318	0
National Express	11 (-4)	7	86	1573	303	0,16
Trip	12 (-4)	8	85	2919	230	0,08
Uber	13 (0)	13	77	3326	387	0
The Trainline	14 (2)	16	74	2886	511	0,11
Airbnb	15 (-1)	14	73	3554	312	0,12
Vrbo	16 (-1)	15	72	3335	321	0
Hotels.com	17 (2)	19	70	3529	451	0,08
National Rail	18 (-1)	17	70	2010	607	0,22
Skyscanner	19 (1)	20	69	2644	393	0,3
Jet 2	20 (4)	24	68	2767	595	0,16
Park and resorts	21 (-3)	18	67	4017	322	0,12
Eurostar	22 (1)	23	60	2505	747	0,28
Po Cruises	23 (-1)	22	60	3168	257	1
Easy Jet	24 (-3)	21	60	2999	492	0,34
Premier Inn	25 (0)	25	57	4219	381	0,22
Tui	26 (0)	26	54	3479	387	0,5
Iceland	27 (0)	27	19	5619	939	1

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13 Oct 2024

SEO & Google

Explore past rankings – The evolution of UK’s fastest mobile sites

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