Villages Clubs du Soleil offers all-inclusive holidays by the sea, in the mountains and in the city. The site was not fast enough, but no one had been able to establish a precise diagnosis of what was slowing down page loading. To raise awareness of the importance of optimizing web performance, the Product Owner focused on an indicator that could be understood by all stakeholders, IT and marketing alike: the bounce rate.
Make the site faster to curb cart abandonment
Both the IT and marketing teams were aware of the site’s slowness, but until the Product Owner joined the team, no one had any webperf expertise. The teams were also aware of the fact that, faced with pages that take too long to load, web users get bored and abandon their orders. This loss of revenue was assessed, and the data helped Villages Clubs du Soleil to make the decision to equip itself with a SaaS solution to automatically improve its loading times.
To federate IT and marketing around web performance and measure the impact of the approach, the focus was not on a technical KPI, but on a business indicator: the bounce rate.
The aim was to reduce the bounce rate on both desktop and mobile devices – which account for 50% of all traffic – while maintaining quality images in line with the brand’s positioning.
Rapid deployment and results measured just as quickly, even during peak loads
Integration took place over 2 weeks, with only a few adjustments by Villages Clubs du Soleil to define the elements to be cached.
What the site teams particularly appreciate:
- The flexibility of the platform , whose optimizations can be activated or deactivated at any time
- The privileged relationship with a dedicated Customer Success Engineer
- The Traffic Limiter feature, which ensures smooth navigation even during traffic peaks.
Fasterize made it possible to optimize all cacheable content, with a noticeable effect on the bounce rate, which dropped by almost 20% on both desktop and mobile!
As for the Speed Index, it has fallen by 37% on mobile and 36% on desktop.
To find out more about the technical gains
and Villages Clubs du Soleil feedback :