Throughout the year, we measure the loading speed of the most visited e-commerce sites in France. What are their best practices for a fast site? Which sectors perform best?
We bring you a monthly webperf ranking in partnership with JDN, and we’ve collated and analyzed this data for the whole of 2018 to bring you a comprehensive study of the loading times of France’s leading e-commerce sites.
The evolution of French retailers’ mobile webperf in 2018
The results of our study come from tests carried out with WebPageTest in 3G mobile connection, among the 20 French e-commerce sites with the highest traffic, between January and December 2018. For each, we observed the loading times of the homepage, a category page and a product page to establish an average.
Would you like to have an overall view of e-commerce sites’ webperf and know where you stand in relation to your competitors?
Among other things, our study provides an overview of the Speed Index over the year:
Fast-loading pages: a UX and business challenge
For a merchant site, page loading speed is essential to improve conversion rates. As shown in this UX pyramid, which ranks the criteria used to assess the quality of a website in order of importance, it’s even the most important criterion for mobile users:
The luxury goods sector has understood this, and seems to be the most advanced in terms of web performance, with an average Speed Index of 6,603ms. This can be explained by the fact that, in addition to the business stakes, luxury houses also have a brand image to promote internationally, and this requires a fluid browsing experience on all devices, whatever the connection and geographical zone.
The car-bike and food markets are also well positioned, with average Speed Indexes of 7,455 ms and 7,977 ms respectively.
Our study also details performance in the travel, fashion, jewelry, cosmetics, high-tech, home decoration, banking-insurance, DIY and gardening sectors, so that you can compare yourself according to your market.
Focus on RueDuCommerce, the fastest website in France!
Read RueDuCommerce’s testimonial, and discover the areas for improvement that have enabled the site to top JDN’s webperf ranking in just a few months.
From platform modernization to Front-End optimizations and SEO gains, we take a look in figures and pictures at the actions taken with the help of Fasterize, and the results in terms of gross performance.
Want to find out more about the web performance of French e-commerce sites?
Download the full study here :