Websites are increasingly rich and complex, browsing habits are increasingly mobile, and user expectations are ever higher. In this context, brands must reinvent their digital experience and think about the e-commerce of tomorrow. To meet these challenges, Scaleflex and Fasterize are combining their expertise and technologies!
Scaleflex and Fasterize already support e-commerce references to meet their digital challenges with them and optimize their performance: agility, time-to-market , scalability, visual quality, internationalization of content, loading speed, etc. This partnership marks the emergence of a cutting-edge performance stack.
The performance stack of e-commerce leaders
The keys to success in E-commerce:
- a smooth and fast customer experience,
- rich and quality content,
- the right time-to-market .
Scaleflex and Fasterize support e-retailers towards these objectives, and join forces toindustrialize digital performance optimization processes throughout the production and distribution chain:
- automated optimization of media ( new generation compression formats , weight, size, resolution, etc.), of all code and all resources (HTML, JS, CSS, etc.);
- simplification and facilitation of collaboration around content-related operations (creation, validation and publication of image files, videos, animations, etc.);
- management of content distribution across all types of platforms, devices and geographic areas ( CDN );
- improved page display speed for all users, regardless of their browsing conditions;
- SEO support with a user experience that meets the quality criteria set by Google ( Core Web Vitals ).
Teams can thus automate time-consuming tasks that impact time-to-market, and sites gain in performance to increase their conversion rates !
High-quality media, and optimizations that benefit the entire value chain
Industrializing media optimization is a prerequisite for improving the performance of a website.
Also, upstream of the optimization of code and resources, the Digital Asset Manager (DAM) plays an essential role in efficiently managing media. It centralizes all image, video, animation, photo files, etc. and allows their management, validation and distribution on all platforms, anywhere in the world.
Between optimization and centralization, everyone wins:
- Design, Technical and Marketing teams store, manipulate and distribute media via a single entry point , for optimal content-to-market ;
- Users benefit from content adapted to their context, in the best possible quality , via fluid and fast interfaces.
Web pages that load in record time for users, and teams that save time
Media optimization is essential, however, this technique alone does not solve all performance problems . It is the activation of 100% of the optimization levers, and their articulation, that makes a site truly fast .
Web performance affects all the technical aspects of a site: HTML code, JavaScript, CSS, fonts, third-party scripts, server response time, cache management, etc.
Thus, for a site to perform well, it is necessary to coordinate all optimizations so that they are effective, to keep up to date with the evolution of best practices, techniques and formats, to maintain optimizations over time, to know how to prioritize the loading of content on a page to reinforce the impression of speed, to be able to manage load peaks, etc.
Hence the need to automate and industrialize performance optimization, and this is the whole point of the partnership between Scaleflex and Fasterize!
