You’ve already spent hours auditing your site. You’ve identified SEO recommendations to implement: internal links pointing to redirects, faceted pages invisible to Google. You know exactly what the roadmap should look like. But what you don’t know is when (or if) these recommendations will ever be actioned. SEO today isn’t about diagnostics — it’s about technical bottlenecks, product prioritisation, and internal friction. Meanwhile, search engines keep evolving. AI is disrupting the SERPs. Queries are getting longer, more precise, more contextual. And yet, you’re still stuck fiddling with a .htaccess file.
This article introduces the Bulk URL Rewriting application — built to unlock these day-to-day challenges. Its aim: give you control over three key technical SEO operations – rewriting, inlink correction and redirection – without relying on your developers. Immediate time savings. A lasting shift in control.
Bulk URL Rewriting: One App, Three Levers to Save Weeks of Production Time
feature-rewrite, feature-replace-url, feature-redirection: One CSV File for Everything
Bulk URL Rewriting doesn’t just change a URL. It brings together three critical technical SEO actions via one simple CSV file:
<feature-rewrite>: generates a new search engine-friendly URL from your filters/search engine, without altering the actual structure
<feature-replace-url>: automatically corrects all internal links pointing to the previous URL
<feature-redirection>: applies a server-side 301 redirect without touching your .htaccess
In other words: you control presentation, internal linking, and redirection – all in a single line.
Deploy in 2 Minutes Using a Simple CSV Upload
Everything works through a CSV file. You specify the old and new URLs, configure the necessary options (<feature-rewrite>, <feature-replace-url>, <feature-redirection>), and launch. No need for FTP access, no developer involvement, no waiting for the next sprint. It’s no-code SEO with maximum impact.
Result: Fewer Tickets, More High-Potential Pages Indexed
This approach isn’t just about fixing links:
you regain control of your crawl budget
you expand your keyword footprint for AI search engines
you reduce long-standing technical SEO debt
Most importantly, you break the endless cycle: audit → ticket → wait → forgotten → follow-up → “we’re short on time…”
Unlock Your Faceted Pages with Surgical Precision
Why AI Search Engines Favour Hyper-Specific Results
Google no longer hides its direction: with AI Overviews and the Search Generative Experience, the aim is to serve a perfectly contextualised response to every user. That means: capturing long, specific, combined queries — often matched by faceted e-commerce pages. But these pages, dynamically generated by CMSs, are rarely indexable as they are. By default, they tend to have:
unreadable URL parameters (?cat=123&size=xl&colour=blue)
little or no optimised content
zero internal linking
Yet these are precisely the pages that match modern search intent.
How to Generate a Clean URL (/black-tshirt-xl) + Content + Internal Links in One Go
With Bulk URL Rewriting, you can transform an unreadable faceted URL into an optimised one (/black-tshirt-xl) using the <feature-rewrite> option. But that’s only the first step. What makes EdgeSEO go further is its ability to deliver all SEO enhancements in one go:
using Bulk SEO, you add optimised content to the new URL
with <feature-replace-url>, you update all internal links pointing to the old URL
using a sitemap, you push for targeted indexing of the new page
No development required. No need to create server-side rewrite rules. No need to build a dedicated “SEO landing page”.
Semantic Coverage Boost: Multiply Your Organic Entry Points
Put simply: every optimised new URL becomes a unique organic entry point, capable of ranking for high-intent long-tail queries. In a context where 13.1% of US queries already trigger AI Overviews (Semrush, 2025), and where 72% of searches contain four words or more, this kind of approach dramatically increases your traffic opportunities — without cluttering the index. You’re no longer building “SEO pages”; you’re building high-value, indexable answers tailored for AI-driven search engines.
Fix Inlinks Without Losing a Week
The Internal 301 Nightmare: Identified ≠ Solved
You’ve crawled the site. You’ve found 20,000 internal links pointing to 301 redirects. You’ve listed the affected pages, prioritised by volume and crawl frequency. And still… nothing changes. Why? Because while spotting the issue is easy, fixing it is laborious:
you have to manually change each link in the CMS or code
or create a backend rule (when feasible)
or list every affected template, submit a dev ticket, and wait…
The result? Redirect chains multiply, your crawl budget gets drained, and deep pages lose visibility.
With <feature-replace-url>: Mass Update of <a href> Tags, No Dev Involved
Bulk URL Rewriting simplifies the process completely. With <feature-replace-url> = Y, you can:
list all the source URLs you want to replace
define their target destination
deploy the update site-wide — no CMS access needed
Here’s what that really means: all <a href=""> tags are updated instantly. No need for developers. No product team sign-off. In 10 minutes, you fix something you’ve been postponing for months.
What You Really Gain With Bulk URL Rewriting (And What You Avoid)
Summary Table: Before / After EdgeSEO
Here’s a clear snapshot of the concrete time and impact gains from using Bulk URL Rewriting:
| SEO Task | Before EdgeSEO | With EdgeSEO |
|---|---|---|
| Fixing 10,000 inlinks | 3–5 days of dev coordination + QA | 10 minutes via CSV with <feature-replace-url> |
| Rewriting a faceted URL | Only possible via dev, with .htaccess risks | 5 minutes via <feature-rewrite> |
| Creating a 301 redirect | Requires sysadmin or server-side config | 1 line in a CSV using <feature-redirection> |
👉 On average, you save several dev days each month, while taking back control of SEO areas that were historically out of reach: faceted URLs, inlinks, redirects.
The Hidden Cost of Doing Nothing: Time, Missed Opportunities, Mental Load
Every unimplemented recommendation has a cost:
missed traffic potential (high-opportunity pages never created or poorly indexed)
strategic misalignment between audit insights and real execution
growing frustration among SEO consultants stuck doing theoretical audits with no actionable follow-up
With EdgeSEO, you bridge that gap. You move from suggestion to execution, without intermediaries. It’s more than a time-saver — it’s a mindset shift. The SEO consultant becomes a production stakeholder, able to act swiftly and effectively, in sync with the pace of Search. And that changes everything.
