GO Sport welcomes 5M unique visitors each month to its Ecommerce site. Conversion rates on mobile remained 3 times lower than those on desktop , but the Ecommerce team was aware that this gap is not inevitable. Wishing to be part of a global approach to optimizing performance and SEO, the sports equipment manufacturer chose to automate its web performance. Result: conversions and a PageSpeed score that take off!
Objective: increase the conversion rate on mobile and match desktop performance
Although conversions on mobile are on average still lower than those on computers in France ( 3.5% on desktop vs. 1.7% on mobile ), it is up to website publishers to offer the best experience to their users to reverse the trend, and GO Sport has taken the subject head on!
While IT teams had already deployed techniques and best practices to optimize the page loading time of the e-commerce site, they did not have the bandwidth to activate certain levers and maintain the optimizations over time.
So, for lightweight and fast pages regardless of the device , without embarking on a costly and tedious replatforming project , the Ecommerce team trusted Fasterize.
The deployment of the SaaS solution quickly improved the PageSpeed Insights score , which increased from 10 to 15 points, and the impact was also felt on bounce rates and conversions.
Relieve the technical teams who are increasing their skills in web performance
Automating webperf optimizations has allowed GO Sport to give a real boost to its technical and business performance, dividing the loading time of its site pages by an average of 2.
In addition to user satisfaction, technical teams also benefit from this development, as they no longer need to spend time maintaining optimizations or resolving bugs.
The SaaS solution and the support from Fasterize are also an opportunity to improve your skills, by being supported both on support aspects and for personalized advice on the best web performance techniques.
Rapid deployment and cutting-edge support
The solution was deployed in less than 2 months, allowing GO Sport to optimize in particular the management of JavaScript , images or the cache strategy , without needing to modify the page code.
On the infrastructure side, traffic peaks are also more easily absorbed, for a reliable and available site whatever the load (sales, promotions, etc.).
Fasterize is thus in line with the work already accomplished by GO Sport’s technical teams, pushing the optimization of loading speed even further, to increase technical and business performance.
To learn more about the technical results and business impact of loading speed optimization for GO Sport: