SEO is entering a new chapter—one where AI agents work hand in hand with traditional search engines, summarising, rephrasing and recommending content without ever showing a search results page.
So, if you work in SEO, one question is becoming urgent: how can you make sure your content stays visible—and understood—by these new AI-driven tools?
That’s where llms.txt comes in. It’s still experimental, but we believe in testing early. So rather than waiting for it to become a standard, we’ve built a simple way for you to try it now, directly via EdgeSEO.
SEO is changing: from ranking to being quoted by AI
Search is becoming a Conversation
For years, SEO followed a familiar pattern: someone types a query, your page appears, they click. That model is breaking down. Search is turning conversational. Tools like Perplexity, AI Overviews and ChatGPT give answers directly—and users don’t always need to visit your site.
We’ve entered the age of AI agents, where the journey between user and your website is no longer linear. It’s filtered, reformulated, and often summarised by a machine.
Research from BrightEdge shows that since Google rolled out AI Overviews, click-through rates have dropped by almost 30%. That’s a major shift—less traffic, more direct answers.
What makes LLMs so different?
Unlike traditional search engines, LLMs (Large Language Models) don’t just index content. They read it, combine it with other sources, and rewrite it in a way that answers a user’s question. Ranking well isn’t enough anymore—you need to be part of the answer.
Where HTML tags used to do the job, AI models now prefer structured, clear, and concise content. It’s not just about visibility for search bots anymore. It’s about clarity for AI.
LLMs.txt: a first step to structure information for AI consumption.
Think of llms.txt as a stripped-down, markdown version of your key content. It sits at the root of your site and gives AI models a clear, easy-to-read summary of what matters—product pages, buying guides, FAQs, or category descriptions.
Why markdown? Because LLMs read more like humans than bots. They want structure. Simplicity. Clarity. And markdown delivers exactly that.
Some websites—like Mintlify, Instructor or CalendarScripts—already publish markdown versions of their content to help AI understand it better.
EdgeSEO lets you test today what will matter tomorrow.
With our LLMs.txt feature inside EdgeSEO, you can write or paste your markdown content and deploy it to your root directory in seconds (/llms.txt). No need to touch the CMS, no need to bother the dev team.
You stay in full control of how your site is presented to AI tools.
A Few Examples of AI-Friendly Markdown
| Content Type | Markdown Example |
|---|---|
| Product Page | ## Lightweight Linen Midi Dress \\n Description: A breezy summer dress with a V-neck, flared cut, and 3 colours. |
| How-to Guide | ## How to Choose Your Jean Size \\n Measure your waist, hips, and leg length to find the perfect fit. |
| Category Page | ## Women’s Trainers \\n Explore our collection of lifestyle, running, and chunky trainers for everyday comfort. |
| FAQ Section | ## FAQ \\n **Q: How long does delivery take?** \\n A: Standard delivery takes 48–72 hours within mainland France. |
Getting Ahead of AI-Native Search
SEO is no longer shaped solely by Google. It’s shaped by chat interfaces, AI assistants and answer engines. Ranking well in the SERP matters—but being understood and reused by AI now matters just as much.
The llms.txt file won’t solve everything overnight. But it gives you a head start. A way to structure your content, test how it’s interpreted, and make sure your site stays part of the conversation.
With EdgeSEO, that opportunity is easy to access and simple to act on.
Start small—but start now.
