In a digital era where online visibility has become vital for any business, natural referencing (SEO) is a key element to ensure a visible presence on search engines.  However , implementing SEO recommendations  can seem complex at first glance. It is necessary to maximize efforts to move forward effectively in deploying the SEO strategy and to use the right tools to save time and limit the risk of error.

Resources needed to implement SEO recommendations

Implementing SEO actions requires time above all  .  Reviewing , modifying and optimizing a website are time-consuming processes, especially when the site has a large number of pages. Some SEO optimizations also require  specific technical skills  . You may be required to master key elements of SEO, such as writing relevant content, integrating HTML markup, reducing  page loading time  , inserting links, implementing a responsive theme (adapted for mobile)…

An SEO project can mobilize various profiles depending on the need  and several teams in the company or within an external agency: technical, digital marketing, etc. It may require the intervention of a developer for technical modifications, a writer for the production of quality content, or a netlinking specialist for link building. In addition, mastery of programming languages ​​such as (HTML, CSS, JavaScript, etc.) can be crucial for effective optimization.

SEO project manager tools

SEO project management can be made easier by SEO implementation, monitoring and reporting tools. If, due to a lack of time or internal resources, you encounter difficulties in integrating your SEO recommendations on your website, you are unable to react quickly when needed or your CMS has technical limitations, equipping yourself with a dedicated tool can significantly improve your efficiency and allow you to obtain concrete results directly visible on search engine results pages or on your performance such as traffic. Coupled with project management tools, you will have better visibility and agility.

EdgeSEO

For technical modifications related to SEO, EdgeSEO is a particularly powerful tool. It allows you to quickly apply SEO recommendations  autonomously  without having to resort to the development team, which can prove to be a significant time saver. You simply need to configure your SEO recommendations: modifications to the HTML tags of a page or several pages (title, structured data, etc.), implementation of the breadcrumbs, integration of content, updating of the robots.txt file, obfuscation of links, etc. which will improve the user experience of Internet users and strengthen the power of your site. EdgeSEO allows you to  gain agility  by deploying your SEO strategy.

Google Sheets and Google Data Studio

Google Sheets  can be used to track issues identified during SEO audits, as well as ongoing corrective actions.  Google Data Studio , on the other hand, allows you to create custom SEO performance reports using data from Google Analytics, Google Search Console, and other SEO tools.

Best practices to accelerate the implementation of SEO recommendations

A successful SEO strategy  is based on good practices that allow for effective implementation of recommendations. The goal is to save time and move forward intelligently. It is therefore essential to carry out an audit and establish your SEO strategy and objectives upstream in order to prioritize the actions to be implemented and to monitor their implementation and the results obtained.

Prioritization of actions

It is advisable to  categorize the different  SEO recommendations  according to their potential impact and ease of implementation . This allows you to direct efforts and resources towards more strategic actions for an optimal result.

Automation

Some processes can be automated  using specific tools, freeing up time to focus on more strategic aspects. Consider identifying time-consuming and repetitive tasks with low added value: ROI tracking, backlink tracking, priority reminders, etc. This way, you gain in productivity and improve your working conditions.

Regular monitoring

Constant monitoring of various metrics  using tracking tools is necessary to assess the effectiveness of the actions implemented and thus make the necessary corrections.

Since SEO is a continuous and evolving process to meet the expectations of users and search engine algorithms, effective implementation of recommendations plays a crucial role in a site’s ability to maintain its online visibility and therefore, its overall performance. Specific tools can help you deploy these recommendations faster and easier.