How the concept of Edge SEO changes the daily life of SEO professionals? – Fasterize

Very important point,  Edge SEO is a “webperf friendly” solution . Unlike tools that run in JavaScript on the client side, Edge SEO is executed on the server side (Edge side more precisely since it is not your servers that make the modifications but the CDN servers). This avoids any slowdown or flickering/layout shift effect on your pages linked to the execution of JavaScript. Given the growing importance given to the subject of web performance by Google, it is crucial to take this point into account.

Opportunities related to Edge SEO

Let’s look together at the opportunities linked to the implementation of an Edge SEO solution to help companies deploy their SEO roadmap more effectively.

Technical limitations of your CMS

The technical limitations of your CMS may not allow you to directly modify the source code of your pages. By deploying an Edge SEO solution, you will  remove the implementation barriers of your SEO recommendations . You will be able to add, modify or delete any element, text content or HTML tags, in your pages, and this, in the cloud.

Below are some interesting examples for natural referencing that you can easily implement:

• You need to implement <hreflang> tags but you can’t easily modify the source code of your CMS? A few lines of JavaScript code from the CDN “Worker” will allow you to add them.
• You want to obfuscate the links to the legal notices of your site. A problem for your technical team linked to the complexity of your CMS or simply to the lack of time and which can be circumvented by applying the modification directly on the CDN.
• You want to change a <h2> tag to <span> because the template you are using is not optimized for SEO? You will be able to make this type of change too, very easily
• You want to add structured data to your site, this will also be possible with a few lines of code.

Our goal is not to draw up an exhaustive list of all the recommendations that you can deploy because there are (very) many of them. It is important to understand that with this type of solution, you have a tool that allows you to  regain control of your SEO strategies by directly modifying the source code of your site via the CDN , and this, without being limited by the technical constraints of your CMS.

Redirects

Managing redirects from your CMS should no longer be a topic in 2023. However, it is clear that it is not always that simple. It can become very complicated to set up without mobilizing your network administrator teams. What should take a few minutes can quickly turn into a few days, or even weeks. If you have already experienced this kind of situation or a marketing email was sent to several thousand users with an error in a link, you will easily understand the usefulness of having  a tool like Edge SEO that allows you to set up a 301 redirect (or 302, 308, etc.) in a few minutes directly on the CDN layer .

AB SEO Tests

SEO AB testing is an effective way to maximize your SEO strategy.  By testing the impact of a recommendation before deploying it across your entire site, you can prove its ROI and make more informed decisions . With an Edge SEO solution, you have the ideal solution to set up your AB tests on the server side. In addition, you ensure that the source code of your pages, with the modifications applied, will be crawled by Google’s bot.

You will also be able to modify your robots.txt file to optimize your crawl strategies without spending hours finding the right contact, but also return HTTP 410 codes on the pages to indicate that the resources are no longer available.  Edge SEO offers you new opportunities to deploy your SEO strategies . We are convinced that the SEO community will be curious to fully explore the possibilities offered by this concept.

As we saw above, Edge SEO allows you to bypass the technical limitations of your CMS to apply your SEO recommendations more quickly directly in the cloud. In addition, it will also allow you to configure redirects, set up AB SEO tests on the server side and many other things. However,  setting up an Edge SEO solution will require the support and expertise of your IT team . Deploying a CDN and configuring a “worker” requires technical skills. Then, developers will be able to write the code to implement the changes on your site. In this configuration, you have a tool that can bypass the blockages of your CMS but  the SEO teams will still be dependent on the bandwidth of the developers . If you have an “SEO tech” profile in your team who has the skills necessary to write code, IT can possibly delegate this part but what about the responsibility in the event of a problem? There is a governance challenge to be resolved here because giving access to the CDN to marketing teams is not without risk. By nature, this type of tool is very permissive and offers many features that must be handled by technical profiles.

The EdgeSEO by Fasterize

Edge SEO as presented above is  an eminently technical subject . It does not solve the problem of the  shortage of resources in technical teams  and the  lack of autonomy faced by in-house SEO teams or agencies  to deploy SEO actions. There is a lack of a tool that allows marketing teams to implement their SEO recommendations securely and autonomously. At Fasterize, we have created a SaaS solution,  EdgeSEO by Fasterize , based on the concept of Edge SEO, i.e. the ability to modify your server-side code. But we have added “user friendly” interfaces that guide non-technical profiles step by step to deploy their SEO recommendations simply and securely .

We have a strong ambition with our EdgeSEO solution:

• We want  to permanently remove the barriers to implementing your SEO recommendations . In 2023, there should no longer be an unimplemented SEO recommendation on your site due to technical limitations of your CMS.
• We want to increase the autonomy and agility of your SEO teams . An SEO ticket that does not go into production due to a lack of resources in the development teams will no longer be relevant.
• We want to give you the opportunity to implement a “Test & Learn” approach in your teams .  SEO teams will have a solution at their disposal that FINALLY allows them to test their SEO strategies without soliciting developers who are  already very busy. As soon as the test is positive, SEO teams will be able to make a ticket to their technical team to deploy the developments across the entire site. In this way, teams ensure that they request changes that bring value to your site.

As you will have understood, our EdgeSEO solution will allow you to consider your SEO profession with new perspectives.  If you would like to know more, do not hesitate to click on this link to request a demo . We will be very happy to discuss this exciting subject with you.

As we have seen in this article, the concept of Edge SEO is an opportunity for  companies that want to deploy 100% of their SEO roadmap.  The concept of “worker” and the ability to run code directly on a CDN have allowed the emergence of new solutions to deploy your SEO recommendations in the cloud. With a SaaS tool such as EdgeSEO by Fasterize, we offer a unique solution for marketing teams to deploy 100% of their SEO roadmap in complete autonomy.

As you know, natural referencing is a query, a results page and competitors who have only one goal: to be in first position. The one who will dominate the SERP  is the one who will be able to deploy his roadmap and adapt quickly to the many Google updates .