Did you know that you are missing out on numerous SEO opportunities? Data is a veritable gold mine for strengthening your SEO strategies. Its sources are inexhaustible: internal data, data from third-party tools, and even open data. These are all resources you can use to enrich your pages with content that is both relevant to your users and appreciated by Google’s bot. However, this data often remains untapped due to a lack of suitable technical solutions and the time needed to integrate it into your pages. Let’s find out how you can make the most of your data with our new “DataStorage” application to open up new opportunities and maximize the impact of your SEO strategies.
You’re sitting on a gold mine… Make the most of it!
Let me tell you the story of Marc, Head of SEO at a leading e-commerce company in the United Kingdom. The website Marc (as his friends call him) works on uses a popular solution to manage customer reviews. But guess what choice was made to facilitate integration? A client-side JavaScript widget! As a result, Google’s bot has difficulty crawling the reviews and associated structured data. This is a real gold mine that is under-exploited, especially when you consider how much “snippets” influence click-through rates (CTR) in search engine results pages (SERPs). As a reminder, the purpose of structured data markup is to improve the Google bot’s understanding of pages. Keep in mind: if your site doesn’t attract traffic, your competitor’s site will.
The problem Marc encountered was a lack of IT bandwidth to integrate the server-side review module so that it would be “bot friendly.” You can’t stay in this situation if your ambition is to perform well on the SEO channel. Luckily, we’ve developed an application for just that 👇: DataStorage.
DataStorage, leverage your data easily
The Datastorage application is an “at the Edge” storage space that we have designed to make it as simple and efficient as possible for you to use your data. You can easily import your data to use it in your SEO strategies. At a time when it has never been easier to create data with artificial intelligence or connect to third-party services, you have a solution that allows you to make the most of this data in your SEO strategies without having to spend hours convincing your IT department to develop a new module. Your expertise will finally be recognized for what it’s worth. The Datastorage application is both simple and very powerful, as it will allow you to deploy advanced strategies.
Now let’s look at two specific cases that you could implement with DataStorage (video in French).
Integrate your customer reviews via DataStorage
Let’s get back to our use case. Your customer reviews and associated structured data are displayed on your site in client-side JavaScript. Not ideal. You want to integrate them directly into the <html> source code so that they are properly crawled by Google’s bot, but your IT team is overwhelmed. Below, I explain how we deal with this type of challenge with EdgeSEO and our DataStorage application.
First, import your review data into DataStorage. We will help you create a connector so that your data is updated automatically. Then, you can use our “SEO Recommendation” application to add your reviews and structured data directly into the <html> code on the pages of your choice. This ensures that they will be crawled correctly by the search engine.
Deploy your link boxes in minutes with DataStorage
You hired an SEO agency to optimize your “internal linking,” a crucial SEO issue. After several weeks of work, you receive the deliverable: a .csv file with four columns. The first contains the URL where to add the link, the next two indicate the anchor and the target URL. Great work! But how do you integrate it into your site now? You’ve discussed it with your technical team, and the result is that you need to set up a development and prioritize it in the roadmap. Needless to say, Marco is disappointed, because the roadmap is already overloaded for the next few months.
Once again, with DataStorage, Marco will be able to act quickly, without delay, and deploy these link blocks in a matter of minutes. It would be a shame for that .csv file to remain stored away in a corner, wouldn’t it? Marco imports the data into DataStorage, then, using the “SEO Recommendation” application, he adds the link blocks to the targeted pages. The result: more qualified traffic and additional business!
EdgeSEO, why wait when you can do it right away!
With the release of DataStorage coupled with SEO Recommendations, you have a powerful solution for deploying advanced SEO strategies. We continue to evolve and offer you ever more powerful solutions with EdgeSEO. And this is only the first step! We will soon be offering a connector store to import data from your third-party services in one click.
Would you like a demo or to discuss your recommendations? Contact us.
