Web page loading speed is considered to be the most important expectation in the UX hierarchy, according to the Speed Matters report by Google. Discover the UX pyramid!
Web page loading speed: users’ number one requirement
The level of expectation of today’s internet users is striking. Since the mobile became the most frequently used device for connecting to the internet, users have been accessing content and services on the go. They expect an easy, fluid connection from their smartphone, wherever they are and at all times. Loading time is now users’ number one requirement:
Source: Speed Matters
In addition to the “simple expectation” of users, speed can have a huge impact on online sales. In fact, 53% of mobile visits to websites are abandoned if the pages take more than 3 seconds to load.
An increasingly heavy web and pages that are slow to load
The increasing size of websites, combined with other factors such as network latency, the processor's limitations, the reasons for page rendering blocks or superfluous third-party codes, all contribute to the complex problem of performance, particularly on mobiles.
A vital awareness
For some years now, we have noticed in the course of our meetings that e-commerce website managers are becoming increasingly attentive to the loading speed of their web pages.
But fully integrating “webperf” into digital strategies is a struggle. All website contributors need to be aware of the importance of loading times. Only certain large companies have understood this and are starting to reorganise accordingly.
The first stage in gaining this awareness lies in evaluating your webperf. There are several tools you can use to help you:
- Have a look at your Google Analytics
- Dig a little deeper and you will find 7 tools for analysing your website’s performance
- Calculate the financial impact of your loading times
- Or simply ask us for a free speed diagnosis :