Cache management: pages with personalized content
On many websites, pages cannot be cached because of content personalization, or products in the cart on an e-commerce site.
But when the user arrives on a page for the first time, they are accessing a page that is not yet personalized, and therefore can be cached.
Our optimization engine is able to segment visitors to a website between new visitors and visitors who have already taken actions on the site, such as adding products to a cart.
This way, new visitors will be able to benefit from cached pages, which can load faster, as long as they have not performed any actions on the site.
This feature is called Cookieless cache – know that our web performance optimization automation engine offers many others, in order to improve loading speed efficiently, sustainably, and effortlessly.
The benefits of Cookieless cache on loading speed
In 2 key points, for your visitors, the Cookieless cache allows you to:
- avoid frustration with slow loading web pages,
- streamline navigation and optimize the quality of the user experience.
It is important to know that loading speed is the number 1 requirement of Internet users, and more than half of them leave a website if it takes more than 3 seconds to load.
In addition to optimizing the user experience, the Cookieless cache plays an important role for your SEO . Indeed, the Google robot that crawls your site is considered a new visitor and will therefore benefit from fast pages thanks to our functionality.
During peak loads , your server will be relieved of all traffic from new visitors and robots, which will allow you to manage load increases without friction (during promotional periods, Christmas, Sales , Black Friday , Cyber Week, etc.).
