Sommaire
Resoneo x iAdvize x Fasterize Connect webinar cover: When AI becomes the intermediary in the customer journey

REPLAY – When AI becomes a new intermediary in the customer journey (RESONEO x IADVIZE)

Please note: this webinar is in French.

When AI becomes the intermediary in the customer journey, what changes for brands, from search to loyalty?

In this Fasterize Connect 2026 talk, Resoneo, iAdvize and Fasterize pool their expertise to decode the impact of artificial intelligence on shopping journeys and identify the levers to pull to gain visibility, improve the customer experience and convert.

On the agenda:

  • Discovery: how do you get identified and recommended by AI, beyond traditional SEO?
  • Exploration: how do you make your content and products accessible to AI engines and assistants?
  • Conversion: how do you turn visitors coming from AI into customers, with a seamless experience and AI shopping assistants?
  • Loyalty: how do you preserve the customer relationship and use conversations to better meet shoppers’ expectations?
  • Agentic commerce: how do you prepare your site for the next changes in shopping journeys?

With:

  • Guillaume Arhay, SEO Engagement Manager at Resoneo
  • Yves Le Grouyer, Chief Marketing Officer at iAdvize
  • Emilie Wilhelm, Chief Marketing Officer at Fasterize

A talk for marketing, digital, e-commerce and SEO leaders who want to understand the new customer journeys and prepare their 2027 priorities.

How does your site measure up?

The Digital Experience Index scores your site out of 100 for free, across the benchmark’s five pillars, and compares it with your industry.

Get my Digital Experience Index

Table of contents
Get a free diagnosis of your site's loading times!

Published by

Partagez !

Discover other articles…

TERACT x Fasterize Connect webinar cover: From demand to revenue, how agentic AI makes it possible to scale and generate revenue

Having rolled out over 2,000 SEO pages for Jardiland and Gamm Vert, TERACT is now moving towards agent-based AI with Fasterize. Find out how to

…
Illustration : une acheteuse avec un sac de shopping marche dans la neige vers une porte ouverte d'où jaillit une lumière orange chaleureuse, avec des cadeaux posés devant, comme un site prêt à accueillir ses visiteurs le jour du Black Friday

Black Friday is on 27 November and the code freeze is close. Eight things to check this week: key pages, FAQs, prices, crawlers, peak-day speed

…
E-commerce: getting your website ready

AI assistants already read e-commerce sites, and agents are starting to act on them. What changes for your site and the technical work to plan

…

Boost your site speed now with EdgeSpeed!