13 Sep 2024

SEO Agencies: Discover Bulk SEO and Increase the Value Provided to Your Clients Fasterize

Since presenting the roadmap to your client, how many Google updates have you seen? A lot, right? And during this time, you have created many tickets… which have most certainly been left on standby… To the great displeasure of your client, who is not seeing the expected results!

However, in the world of SEO, the fluidity of exchanges and the speed of setting up recommendations are essential. Indeed, the client has the know-how and the role of the SEO agency is to make it known*. And the success of one is directly linked to the success of the other. On the one hand, clients want to be visible in search results to maximize ROI on the SEO channel. While agencies depend directly on their clients’ results to build their reputation and make a place for themselves in a very competitive ecosystem!

So to win the race for first place, a key question arises: how can they quickly deploy their SEO recommendations to their clients to show the value (ROI) they will bring?

This is the major challenge faced by a large number of agencies. If you work within one of them, you know exactly what we are talking about here. So, to understand, but more importantly to provide you with a viable and effective solution to quickly bring value to your clients , let’s go back to where it all begins…

Client looking for SEO agency: the beginnings of a beautiful story

The meeting between an SEO agency and a client generally follows a scenario that starts out promising. First, the discussions allow us to check that the two parties are aligned. After understanding the client’s issues, the agency highlights its expertise. All this, with the aim of showing that it has the resources to meet the client’s requirements: SEO roadmap, site audit, choice of the best strategies, etc.

As an agency, you deploy a tailor-made arsenal for your clients. And you prepare the famous JIRA tickets for the client.

But as in every story, the twists and turns and obstacles are never far away!

Obstacles to deploying SEO tickets

Despite the great start of your collaboration, during the first assessment, you make an observation: the tickets are not very deployed! And when they are, it is partially. You realize that only 30% of your tickets are implemented . In addition, at your client’s sprint after sprint, SEO tickets are deprioritized… in favor of other, ever more important tickets.

Direct consequence: the ROI is not there!

Additionally, frustration sets in for both your client and the SEO consultant. Even though everyone did their best, your client’s technical team is overwhelmed. So, despite receiving the SEO tickets, they weren’t addressed.

And then, what you feared the most happens: the client, disappointed, changes agencies . Indeed, she was unable to demonstrate the value of her work !

Fortunately, we have a solution so that you don’t have to go through this situation with your customers again.

Bulk SEO, the functionality to quickly deploy the recommendations of your SEO audits

Among the different features of EdgeSEO, there is one that will allow you to deploy your recommendations to quickly apply the fundamentals of SEO to your clients. Using a csv file, filled in by you, you will be able to correct these fundamentals in a few clicks. In this file, each column corresponds to each SEO rule, for example:

<url> ;
<title> ;
<metadescription> ;
<canonical> ;
<meta robot> ;
<hn location> <hn> ;
<hreflang country> <hreflang URL>;
<content html location> <content>: this tag allows you to add both link blocks to work on internal linking and SEO texts for Google.
<schema.org> ;
<opengraph> ;
<twittercard> ;
<switcher tag> ;
<obfuscation>;
<remove content>.

Once the file is filled, you will only have to upload it to our solution ! And the magic will happen: for each completed line, our solution applies the rule to the URLs that you have entered in the file. And of course, you can update it simply by adding new lines.

With this new feature, agencies have better control and can quickly bring value to their clients, without risk . As you will have understood, EdgeSEO is a partner solution for agencies , designed to make their work easier.

And on the client side, you will no longer have to worry about your tickets being deprioritized in the SEO roadmap! Their pages will finally be optimized for robots and they will be able to observe the results in their Google Search Console.

EdgeSEO is also this: a partner solution for agencies, designed to make their work easier. To learn more about BulkSEO, request a demo of this feature! And to be informed of its release, exclusively, subscribe to the newsletter .

PS: Beyond the BulkSEO functionality, we also have other features that you might like: robots.txt management , redirection setup , URL rewriting. But, even more, EdgeSEO is the tool that will facilitate your Test & Learn approach with your customers!