You already have everything you need to boost your SEO: customer reviews, internal FAQs, AI-generated content, product data… But most of this content remains untapped—simply because there’s no easy way to integrate it into your SEO strategy.
With API Connector, you can finally put it to work. Combined with DataStorage and SEO Recommendation, your data becomes targeted SEO recommendations, dynamically injected into your pages.
Actionable, visible optimizations—deployed at scale.
Why isn’t your data working for your SEO yet?
A treasure trove of untapped content
Your website is full of valuable data—but without simple technical means to use it, that content remains absent from your SEO strategy.
And what about generative AI? With just a few prompts, you can generate summaries, semantic enrichment, or dynamic FAQs. But integrating that content properly into the HTML, at the right spot, without triggering a new IT project? That’s the real blocker.
Julie, SEO Manager in Retail
Julie has plenty of valuable content: customer reviews, enriched product descriptions from her PIM, locally-approved translations, and even ChatGPT summaries for her most technical product pages.
But her CMS is rigid, her IT team is overloaded, and every SEO initiative turns into a dev request. The result? All that content just sits there.
She knows this data could boost her SEO visibility, strengthen her local presence, and even appear in AI-generated answers like Perplexity or Google AI Overviews. But until she can activate it, those opportunities slip away.
The pitfall of client-side JavaScript
Even when data is available, it’s often injected client-side via JavaScript. That may work for UX—but it’s a real SEO issue:
-
Googlebot can sometimes parse JS—but not always reliably.
-
GPTBot (OpenAI), PerplexityBot, and others don’t parse JavaScript at all—they stick to the raw HTML.
If your content isn’t in the HTML source, it’s invisible to AI crawlers.
API Connector + DataStorage + SEO Recommendation: The winning combo
Connect your APIs—Once and for all
What if your SEO data updated itself—without triggering a new tech project every time?
That’s exactly what API Connector enables. This new EdgeSEO module plugs any external API into your SEO workflows. Just configure the API request once (Bazaarvoice, DeepL, OpenAI…) and set a refresh frequency. That’s it.
The connector pulls the data, feeds it to DataStorage, and keeps it up to date.
One setup. Zero friction. Always-fresh data ready to power your SEO.
Store your SEO data intelligently
Got the data? Time to use it. That’s where DataStorage comes in—your dedicated SEO vault. Each data point is stored cleanly, mapped to a page URL, and ready to be injected into your HTML. You know exactly what’s shown, where, and for whom. No need to bend your strategy to your CMS’s limitations—your data becomes actionable.
Deploy SEO Recommendations—No Code Required
Final step: activate your recommendations. With SEO Recommendation, you deploy SEO enhancements directly into your pages. No devs. No CMS limitations.
Create your SEO “recipe”: edit a <title>, inject internal linking blocks, add a rich FAQ… and target who sees it: users, Googlebot, GPTBot—or all three.
In just a few clicks, your recommendations are live in the HTML source—targeted, automated, and deployed at scale.
4 real-world use cases for data-driven SEO
1. Surface your customer reviews in HTML
Customer reviews are powerful—for users and for Google. But when served through JavaScript widgets, bots can’t see them. With API Connector, you can pull in reviews from Bazaarvoice automatically. They’re stored in DataStorage and injected via SEO Recommendation, enriched with the right schema.org/Review markup.
Ratings, comments, replies—all now visible to crawlers. You enhance page semantics, boost trust signals, and align with Google’s E-E-A-T guidelines.
Bonus: a strong GEO lever for inclusion in AI-generated answers.
2. Translate pages without CMS constraints
You’ve got /en/ or /de/ URLs—but your tags and blocks are still in French? The intent is there, but execution is blocked.
API Connector lets you automate translation using DeepL, an LLM, or any translation API. Data is stored in DataStorage, then deployed via SEO Recommendation, precisely targeted by language or country.
No more CMS rewrites or multilingual rebuilds—your pages are finally ready to rank locally.
3. Auto-generate product FAQs
What if each product page answered user questions on its own? With API Connector, you can generate FAQs using GPT, Claude, or Gemini—based on each page’s existing content.
Output is automatically formatted in JSON-LD, stored in DataStorage, and injected into the page.
One version goes in the <head> for search engines, the other displays to users. Two formats, one source, zero effort.
This boosts both user experience and rich snippet visibility—including in GEO results.
4. Summarize pages for AI crawlers
AI engines like Perplexity, Claude, ChatGPT, or Google’s upcoming AI Overviews read your pages—but not like humans. They prioritize structured, concise, usable content.
With API Connector, you can generate a LLM-powered summary, store it in DataStorage, and inject it into the HTML—for AI bots only, preserving the human UX.
The summary appears in an HTML block (soon Markdown), shown conditionally by User-Agent.
A simple, effective way to boost your chances of being cited in AI answers.
From static recommendations to live execution
You already have the data. You already have the ideas. Now, you’ve got the engine to automate it all.
With the API Connector + DataStorage + SEO Recommendation trio, you gain faster execution, fresher SEO, and complete autonomy.
No more stale recommendations trapped in spreadsheets. They now live, execute, and drive results.
CRM connectors, PIM feeds, open data, internal search logs… API Connector unlocks a whole new class of advanced, data-driven SEO strategies.
Want to see what this could unlock for you?
In just 30 minutes, see how to turn your data into real SEO gains—starting this month.
