Success Story : King Jouet
King Jouet has been a pioneer in online toy reservations since 2009.
The site generates 85% of its annual turnover between November and December, which is why maintaining a fast site and relieving the servers during this period is crucial! A challenge that is both technical and business-related , met with Fasterize.
Sector
Leisure – Toys
Traffic
100M page views / year
Conversions
+5% on mobile
CMS
Custom
Cross Canal
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CONTEXT
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Context
It is between Black Friday and Christmas that everything is at stake for King-jouet.com, which then makes 85% of its turnover! During this period, the site makes its turnover for the month of January every day. Performance must be maintained more than ever to ensure that Internet users validate their shopping cart instead of abandoning it because the site is too slow.
The stores are also equipped with terminals and smartphones for product demonstrations and sales support, to facilitate the ordering of items that are not stocked in store.
The same visuals are served both on the merchant site and on the one available on the 400 terminals in store. The work of optimizing the images must therefore bear fruit in all contexts, on all devices .
King Jouet was already aware of the importance of web performance and had started optimization work in 2018, gaining between 1 and 1.5 seconds on loading times. Thanks to these efforts, digital recorded 25% growth in one year .
The team had considered switching the site to AMP, but preferred to put its traffic in the expert hands of Fasterize to accelerate both on desktop and mobile. -
GOALS
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Goals
King Jouet’s goal was twofold: to relieve the servers during traffic peaks and to optimize its visibility on search engines .
The 4 months of the end of the year represent the largest share of annual traffic. The challenge for Fasterize: ensuring fast navigation, especially during this critical period in terms of load and business.
On mobile, 65% of King-jouet.com’s traffic comes from search engines . The teams were aware of the importance of having a fast site for both Internet users and Google robots, and making the site as fast as possible on all devices to promote SEO was one of the priorities for positioning themselves against the competition .
Indeed, the site must not only face its direct competitors, but also the rise of more generic players who offer the sale of toys online.
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DEPLOYMENT
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Deployment
After analysis of the site by the dedicated Customer Success Engineer (CSE), Fasterize was deployed within a month. In total, less than 6 weeks elapsed between the first tests and the actual deployment on 100% of traffic.
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SUPPORT
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Support
During the Run phase, interactions are always regular, and the CSE dedicated to King Jouet is always present to answer questions and help make changes to the platform.
The cache emptying function is used autonomously from the start by the King Jouet teams, and they gradually gain skills to intervene more and more by themselves – always with the help of the CSE when necessary.
Context
It is between Black Friday and Christmas that everything is at stake for King-jouet.com, which then makes 85% of its turnover! During this period, the site makes its turnover for the month of January every day. Performance must be maintained more than ever to ensure that Internet users validate their shopping cart instead of abandoning it because the site is too slow.
The stores are also equipped with terminals and smartphones for product demonstrations and sales support, to facilitate the ordering of items that are not stocked in store.
The same visuals are served both on the merchant site and on the one available on the 400 terminals in store. The work of optimizing the images must therefore bear fruit in all contexts, on all devices .
King Jouet was already aware of the importance of web performance and had started optimization work in 2018, gaining between 1 and 1.5 seconds on loading times. Thanks to these efforts, digital recorded 25% growth in one year .
The team had considered switching the site to AMP, but preferred to put its traffic in the expert hands of Fasterize to accelerate both on desktop and mobile.
Goals
King Jouet’s goal was twofold: to relieve the servers during traffic peaks and to optimize its visibility on search engines .
The 4 months of the end of the year represent the largest share of annual traffic. The challenge for Fasterize: ensuring fast navigation, especially during this critical period in terms of load and business.
On mobile, 65% of King-jouet.com’s traffic comes from search engines . The teams were aware of the importance of having a fast site for both Internet users and Google robots, and making the site as fast as possible on all devices to promote SEO was one of the priorities for positioning themselves against the competition .
Indeed, the site must not only face its direct competitors, but also the rise of more generic players who offer the sale of toys online.
Deployment
After analysis of the site by the dedicated Customer Success Engineer (CSE), Fasterize was deployed within a month. In total, less than 6 weeks elapsed between the first tests and the actual deployment on 100% of traffic.
Support
During the Run phase, interactions are always regular, and the CSE dedicated to King Jouet is always present to answer questions and help make changes to the platform.
The cache emptying function is used autonomously from the start by the King Jouet teams, and they gradually gain skills to intervene more and more by themselves – always with the help of the CSE when necessary.
Results
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