LISTEN TO THE SUCCESS STORY

Success Story : Inderwear

A specialist in men’s underwear and care, Inderwear experienced 20% growth in 2020. To support this rise in digital and offer an optimal user experience, its co-founder automatically optimizes its front-end for all devices with Fasterize.
Result: improved speed of 50 to 70% … beyond the initial objectives!

Sector

Retail – Fashion

Speed

+70%

Conversions

+13%

CMS

Prestashop + WordPress

CONTEXT
Context
Inderwear has developed its online offering from its physical points of sale in Paris and Lyon. The brand is aimed at men who take care of their style, and it also takes care of their online experience.
Nearly 60% of traffic comes from mobile and, aware that Internet users do not like to wait, the co-founder of Inderwear wanted to improve the overall performance of the site to make up for the conversion gap between mobile and desktop .
The entire purchasing process has been revised: navigation, responsive design, payment methods, and of course, loading speed.
Inderwear is doing everything it can to simplify purchasing on mobile!
GOALS
Goals
In addition to the desire to accelerate on mobile to increase conversions, SEO being an important source of traffic and turnover, the site also aimed for an improvement in speed to support its natural referencing strategy.
In addition, the e-commerce platform experienced a sharp increase in traffic (from x3 to x5), it was necessary to ensure that it remained fast even in the event of a peak load.
Finally, the e-retailer wanted to access the best techniques for a high-performance site with a single tool: cache, image optimization, CDN , etc., which he was able to do with Fasterize, which has become the single entry point for optimizing the entire front-end .
DEPLOYMENT
Deployment
Fasterize’s SaaS solution was implemented in less than 2 months, with a weekly meeting with the dedicated Customer Success Engineer, in coordination with the SEO expert, the developer and the UX expert from Inderwear.
Quarterly monitoring allows us to measure the evolution of the impact of optimizations , with regular adjustments to push performance ever further .

Context

Inderwear has developed its online offering from its physical points of sale in Paris and Lyon. The brand is aimed at men who take care of their style, and it also takes care of their online experience.

Nearly 60% of traffic comes from mobile and, aware that Internet users do not like to wait, the co-founder of Inderwear wanted to improve the overall performance of the site to make up for the conversion gap between mobile and desktop .

The entire purchasing process has been revised: navigation, responsive design, payment methods, and of course, loading speed.
Inderwear is doing everything it can to simplify purchasing on mobile!

Goals

In addition to the desire to accelerate on mobile to increase conversions, SEO being an important source of traffic and turnover, the site also aimed for an improvement in speed to support its natural referencing strategy.

In addition, the e-commerce platform experienced a sharp increase in traffic (from x3 to x5), it was necessary to ensure that it remained fast even in the event of a peak load.

Finally, the e-retailer wanted to access the best techniques for a high-performance site with a single tool: cache, image optimization, CDN , etc., which he was able to do with Fasterize, which has become the single entry point for optimizing the entire front-end .

Deployment

Fasterize’s SaaS solution was implemented in less than 2 months, with a weekly meeting with the dedicated Customer Success Engineer, in coordination with the SEO expert, the developer and the UX expert from Inderwear.

Quarterly monitoring allows us to measure the evolution of the impact of optimizations , with regular adjustments to push performance ever further .

Results

Mobile

-64%

Speed Index

-67%

Start Render

-63%

Time To First Byte

Desktop

-56%

Speed Index

-73%

Start Render

-71%

Time To First Byte

Since implementing Fasterize, site speed has improved by 50% to 70% depending on the pages.
The context of the rise of digital has helped develop Inderwear’s online turnover, and Fasterize supports this growth by keeping its promises on speed optimization.

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They testify…

Why is it normal that conversions are lower on mobile? We want performance to be there on all devices. That’s why we turned to Fasterize, a solution that allows us to achieve our goals of overall performance optimization.

Sylvain PerrotCo-Funder

Before choosing Fasterize, we simulated the potential gains from optimizing our frontend. The results were beyond expectations!

Sylvain PerrotCo-Funder

The deployment of Fasterize was very easy, managed efficiently and on time. We work with external providers who provide their expertise, and Fasterize fits perfectly into this framework as a webperf expert on whom we can rely with confidence. I know that I could not achieve these optimizations by myself, which is why I prefer to rely on experts rather than trying to reinvent the wheel.

Sylvain PerrotCo-Funder

I am impressed by the quality of Fasterize's support, which is extremely responsive and professional. From implementation to monitoring, our CSE is a real facilitator. In one year, our conversions have increased by 13%. We had evaluated the ROI of Fasterize, and it is a marginal cost compared to the performance and time gains that the solution allows us to achieve. We are a small team, and Fasterize's SaaS solution relieves our technical resources.

Sylvain PerrotCo-Funder

Our expert explains…

We work hand in hand with Inderwear's internal and external teams, so that the site benefits from the best webperf optimizations, with an impact that extends to all aspects of performance: business, SEO, UX.