Minelli’s Ecommerce team wanted to speed up its website, especially on mobile, and optimize both its UI and UX while ensuring ROI following improved performance.
Speed was already identified as an essential lever to increase conversions, and Minelli intended to make its pages sustainably fast, while preserving its technical resources and budget as best as possible. Objectives achieved with the help of Fasterize!
Abandon commando operations thanks to a site optimized over time
Minelli’s merchant platform is based on Salesforce Commerce Cloud. Despite regular interventions to improve loading times (speed being the most important UX criterion for Internet users), the pages were becoming heavy and not fast enough. External service providers regularly intervened to apply webperf optimizations and maintain the quality of the user experience. But over time, the maintenance budget ended up reaching significant amounts because the optimization work had to be redone with each evolution.
In addition to the code (HTML, JavaScript, CSS), images and videos contributed to the weight of the pages, with some files reaching up to 5 GB. However, these resources play an essential role for the shoemaker and leather goods manufacturer, which has several hundred products in its catalogue and needs to showcase them on a site that is often changing.
So, to optimize its resources, and ensure sustainably fast and lightweight pages , and this for all devices ( mobile and desktop ), Minelli.fr has automated webperf optimizations in order to abandon these commando operations that are too costly in the long term. Web performance is thus addressed continuously, without the technical team needing to intervene to optimize the Frontend with each evolution of the website.
Speed up web page loading and measure ROI
For Minelli.fr, design and user experience are inseparable, and all actions are evaluated in light of return on investment and impact on turnover .
Before equipping itself with Fasterize’s SaaS solution, the Ecommerce team assessed that from +0.5% conversions, the solution would be profitable . Since Fasterize improves conversion rates by 5 to 10% in retail, with peaks of 30% , the ROI was assured for Minelli .
Already in the testing phase, bounce rates decreased, conversion rates and the number of web pages crawled by Google increased, contributing to both marketing and business KPIs as well as the site’s SEO .
In addition, thanks to lightweight and fast pages, the servers are relieved and the site is able to accommodate load peaks without the quality of the user experience being degraded. This is an important point for this retailer which has seen a sharp increase in its traffic in 2020.
In short, thanks to a sustainably and automatically accelerated site , Minelli has seen an improvement in the speed of its web pages for a better user experience, a decrease in bounce rates, and a significant increase in its conversions compared to last year.
Fasterize fulfills its mission of being an easy-to-implement solution , and beneficial both technically and for revenue !
To discover in detail the results obtained by Minelli after optimizing its loading times: