Mobile is at the heart of usage, the trend is towards zapping and attention spans are getting shorter and shorter. How can you meet these challenges and maintain and improve your conversion rate? With the shortest possible response and loading times! IKKS understands this, which is why the retailer called on Fasterize.
ROI first
Based on Salesforce Commerce Cloud, the IKKS sites reflect the brand’s image, particularly for its premium positioning. To ensure consistency between the quality of service in the store and on the site, improving loading times was identified as a major lever.
Thanks to theintelligent automation of Fasterize ‘swebperf optimizations, and relying also on its CDN offer , IKKS succeeded in increasing the conversion rate of its new customers by 20% on mobile. A major challenge for this site, which receives more than a million visits every month, and which experiences times of high commercial concentration with significant load peaks.
Teams mobilized around webperf
During the testing and implementation phase, IKKS was supported by a dedicated Customer Success Engineer, and also took the time to carry out A/B tests to validate the most effective Fasterize settings for its site.
Recognizing the importance of this testing stage, IKKS called on its IT and business teams, making webperf a central topic internally.
As a result of these joint efforts, the Speed Index was reduced by 30% and the Start Render by 40%.
On mobile, progress is particularly visible, with a transformation rate that has evolved 3 times faster than on desktop. The site’s acceleration has also enabled us to win the loyalty of new customers, whose conversion rate has evolved 5 times faster than that of existing customers.
All in all, IKKS has succeeded in developing both its customer base and the performance of cell phones, making them a leading purchasing channel!
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