LISTEN TO THE SUCCESS STORY

Success Story : Idgarages

iDGARAGES is a garage comparison and booking tool.
For this site, which works with APIs linked to a Drupal front , the challenge was largely about SEO , with the aim of quickly indexing as many pages as possible .

Sector

Maintenance – Repair

Traffic

600K~1M / month

Speed

Speed Index improved
by 45% on average

CMS

Drupal + API

Context

iDGARAGES allows motorists to make quotes in real time and book via the platform in the garage of their choice, for all car maintenance services such as servicing or changing brake pads. The site is based on different APIs connected to a front-office via Drupal, the content being mainly provided by micro-services. This dynamic and personalized content adapts according to cities, vehicles, etc.

Among the selection criteria proposed to find a service provider: price, customer reviews, nature of the services provided, and availability for car maintenance.

iDGARAGES.com welcomes more than 600,000 to 1 million monthly visitors, with peaks between June and August.

iDGARAGES does not have resources specifically dedicated to web performance internally.
But the site obviously needs to anticipate load peaks , and wanted to initiate a process of optimizing web performance without efforts with lasting effects throughout the year .

Goals

iDGARAGES also aimed to reduce its Speed Index by 45% for two major issues: both SEO and UX.

At the top of the objectives: SEO! For this comparator, 80% of traffic comes from Google search results .

The site has more than 1 million pages, with the need to apply webperf optimizations automatically and intelligently to all of them, and thus help search engines to crawl them as quickly as possible.

Another sensitive point and area for improvement for iDGARAGES.com: the growing use of mobile !

Deployment

The deployment of Fasterize took place in 3 stages to explore the solution step by step in complete safety… in just 4 weeks !

A first deployment on pre-production to test configurations and functionalities.
A production installation with feature activation independently to allow internal teams to fine-tune the cache and isolate the elements to be hidden from custom data.
Finally, a production launch with activation of optimizations on 100% of traffic.

Support

What iDGARAGES particularly appreciated? Being able to activate or deactivate each feature during the acceptance phase to test them one by one.

Results

-54%

Speed Index - Desktop

-37%

Speed Index - Mobile

The effects of the optimizations on the raw performance of the site could be measured immediately. On Botify, the tool with which iDGARAGES evaluates its SEO, the site went from “Slowest” to “Fastest”, i.e. from the worst to the best possible score.
Also, iDGARAGES uses Netvigie to monitor the availability of its platform with a setting on a response time range from 1 to 8 seconds. As soon as Fasterize was connected, the response time having fallen below the threshold of 1 second, Netvigie generated an alert due to the abnormally… fast response time!

REQUEST A DIAGNOSIS OF YOUR LOADING TIMES!

They testify…

Thanks to webperf optimizations, the site displays faster and provides greater satisfaction to users. Google robots are also better able to crawl a greater number of pages quickly. In addition, 70% of Internet users discover us via mobile. This is why we chose to activate the Smart Cache from the start of using Fasterize, to streamline navigation on mobile without waiting. The Smart Cache allows us to provide the fastest possible response even on 3G or 4G - and obviously on desktop.

Jonathan BlochGeneral Manager

We were very well supported at every stage! It's really reassuring to be able to test each optimization one by one with the help of a dedicated expert who enlightens us on the features and helps us define the best settings.

Jonathan BlochGeneral Manager

Our expert explains…

My role as facilitator is to make the use of Fasterize as clear as possible with operational help, but also advice to anticipate and resolve all questions. My goal is above all to show that the solution is easy to use.