LISTEN TO THE SUCCESS STORY

Success Story : Alltricks

Alltricks.fr is an e-commerce site specializing in leisure activities.
Without having resources dedicated to web performance, the technical teams were aware of the issue of loading times and needed to improve them without undertaking complex developments.
Speeding up the site while saving resources : mission accomplished thanks to Fasterize!

Sector

Leisure – Sport

Traffic

Earnings

+110K€ / month

CMS

Custom + Symfony

CONTEXT
Context
Alltricks is 150 sports enthusiasts every day… and also speed! Specializing in equipment for cycling, running and outdoor activities, the site welcomes around 2 million Internet users each month with a target of 30% growth in turnover in 2019. 1.8 million items are shipped each year to 70 countries.
The IT team takes care of the website and works with marketing to animate the e-commerce platform. Although there are no resources dedicated to webperf, Alltricks.fr was already mobilized on the subject of loading times , both out of a desire to improve UX and conversion rates , and out of interest in SEO .
A migration as well as webperf projects had been undertaken, but the results were still not satisfactory in their eyes.
The PageSpeed Insights score was monitored, but beyond the recommendations, the Google tool did not support the application of good webperf practices, Alltricks called on Fasterize to implement these good practices while relieving the technical teams.
GOALS
Goals
Alltricks’ main goal was to save time, on all levels: to make the site faster with minimal time and effort for internal resources .
One of the main concerns was a DOM that was too complex with too many nodes, and the IT team couldn’t tackle it easily.
Alltricks first assessed the business losses linked to the slowness of the site and then estimated the potential ROI resulting from shorter loading times, to decide to take advantage of the benefits of a SaaS web performance optimization platform.
DEPLOYMENT
Deployment
To deploy Fasterize, between the test and Run phases, Alltricks mobilized only 2 resources punctually over 4 weeks .
SUPPORT
Support
Due to its ease of use, Alltricks IT teams work directly on the platform, for example to modify or implement cache rules.
For more advanced settings or new optimization logic that requires webperf expertise, their dedicated CSE takes care of it.

Context

Alltricks is 150 sports enthusiasts every day… and also speed! Specializing in equipment for cycling, running and outdoor activities, the site welcomes around 2 million Internet users each month with a target of 30% growth in turnover in 2019. 1.8 million items are shipped each year to 70 countries.

The IT team takes care of the website and works with marketing to animate the e-commerce platform. Although there are no resources dedicated to webperf, Alltricks.fr was already mobilized on the subject of loading times , both out of a desire to improve UX and conversion rates , and out of interest in SEO .

A migration as well as webperf projects had been undertaken, but the results were still not satisfactory in their eyes.

The PageSpeed Insights score was monitored, but beyond the recommendations, the Google tool did not support the application of good webperf practices, Alltricks called on Fasterize to implement these good practices while relieving the technical teams.

Goals

Alltricks’ main goal was to save time, on all levels: to make the site faster with minimal time and effort for internal resources .

One of the main concerns was a DOM that was too complex with too many nodes, and the IT team couldn’t tackle it easily.

Alltricks first assessed the business losses linked to the slowness of the site and then estimated the potential ROI resulting from shorter loading times, to decide to take advantage of the benefits of a SaaS web performance optimization platform.

Deployment

To deploy Fasterize, between the test and Run phases, Alltricks mobilized only 2 resources punctually over 4 weeks .

Support

Due to its ease of use, Alltricks IT teams work directly on the platform, for example to modify or implement cache rules.

For more advanced settings or new optimization logic that requires webperf expertise, their dedicated CSE takes care of it.

Results

Mobile

-31%

Speed Index

-44%

Start Render

-75%

Time To First Byte

Desktop

-48%

Speed Index

-33%

Start Render

-73%

Time To First Byte

Alltricks observed a clear improvement in the fluidity of navigation on its site, as well as a slight decrease in the bounce rate, but also a 25% increase in its SEO traffic .

During an AB test carried out after 3 years of optimizations automatically applied by the Fasterize engine, Alltricks was able to confirm the gains in technical performance, but also the gains in revenue. For this test, 50% of the traffic was optimized, and 50% not optimized.

The revenue recorded by the optimized version of the site was approximately 110,000 euros higher per month, making the solution nearly 22 times profitable!

In terms of raw performance, loading times are improved on all devices .

Additionally, the A/B test results confirmed the impact of Fasterize on Core Web Vitals which are all green , and therefore considered good by Google, thanks to the optimizations of the SaaS solution.

In particular, the LCP of product pages is divided by 6 on desktop and by more than 4 on mobile; and the CLS goes from 0.21 to 0.006 for the home page on desktop .

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They testify…

We knew we could do better, but we didn't have the resources to do it. We then had a problem of time to allocate to web performance that Fasterize allowed us to address. We were thus able to improve the loading times of our pages while saving resources that were able to focus on development and innovation topics.

Thomas PointelCTO

I took charge of 80% of the process, helped by a second resource mobilized at 20%. I needed to intervene quite rarely. It was so fluid that in hindsight I almost have the impression that the deployment happened by itself.

Thomas PointelCTO

I was afraid of facing a fixed and closed solution. In fact, I have complete control, the platform is very flexible and allows a lot of adjustments. It is a super fast and easy solution to set up. What makes the difference for us is the SmartCache. This feature allows us to manage complexities that would have required developments. With Fasterize, we save our resources thanks to optimizations that are done smoothly and transparently.

Thomas PointelCTO

Our expert explains…

As the IT team was already aware of web performance, we were able to work efficiently. The fact of exchanging with relevant contacts facilitated the deployment.