Magento, the e -commerce CMS , is the global reference for e-commerce. This open source solution is optimized for selling products online. Creating your online store using Magento and its CMS offers you many options for customizing and developing your own platform. Magento is therefore the 100% customizable solution, and the key to your success. You will be able to sell your services, your training courses, your physical or dematerialized products. To learn everything about accelerating a Magento site , we will look at the history of this CMS, learn about its features and understand how it works. It is then that you will be able to set up the acceleration of your site under Magento .
The History of Magento CMS
Magento was born with the beginnings of online commerce. It is an open source solution , made available to developers for free from its platform. The creators of Magento immediately understood the interest of making access to Magento free and of developing customizable tools and extensions around the heart of the platform. As famous as WordPress, Joomla and Prestashop, the Magento CMS now represents 30% of online sales sites. Magento also exists in a paid version for users who do not want to get their hands dirty with code.
The history and versions of Magento began in 2008. Its creators won the award for best open source project and thus obtained more latitude to develop the Magento interface. They set up, in 2011, and after the acquisition of Magento by Ebay, free and paid extension modules offering more features to users. The developers then took over the CMS and took advantage of the enthusiasm of professionals for Magento to develop and offer many fully configurable plugins, intended for each company wishing to sell online. Now owned by Adobe, Magento no longer has to make its reputation.
Learn all about Magento features
What are the features of Magento? Magento offers a wide range of features to serve the company. Its tools allow optimization of the store by adding extensions perfectly adapted to the needs of users. If you want to take advantage of the benefits of Magento and its CMS, your website will be able to benefit from:
- search engine optimization : SEO, Google SEA and internal statistics;
- the implementation of promotions and the customization of prices: adaptation of prices to your promotions, creation of promotional product kits, price page accessible to the Internet user;
- management of your store catalog and all of your content: manipulation of your products in the catalog, creation of categories, sections, architecture of your store;
- management of your stock and orders: updating of incoming and outgoing stocks, issuing of purchase orders, acknowledgments of receipt;
- triggering and managing deliveries: launching purchase orders in relation to the shipping department, delivery tracking email to the customer;
- order processing: integration of secure banking payment solutions, PayPal, Stripe and bank transfer modules;
- management of customers, their accounts and their loyalty : email exchanges, sending promotional coupons, access to a personal space;
- the possibility of selling abroad: translation of the site, multi-currency sales;
- the connection between Magento and the company’s accounting software;
- the deployment of a cloud hosting solution.
These features are implemented after downloading the extensions available on the Magento Marketplace platform. You will find free and paid extensions on the Magento marketplace.
The advantages of Magento for the development of your e-commerce
Why choose Magento for your e-commerce ? Magento is the most powerful CMS of its generation. Where WordPress, Joomla and Prestashop are limited when creating a store with thousands of items, Magento integrates them easily and in an optimized way. A developer can thus configure the Magento CMS and adapt it to the use of the company for which he is working.
MAGENTO EXTENSIONS
The Magento marketplace is full of extensions, each one more useful than the last. You can find the one you need and integrate it into your version of Magento through your hosting platform. With almost 4000 extensions available on the marketplace, Magento offers extensions:
- recognized applications: PayPal, Stripe or MailChimp;
- specific: secure payment module, in-depth marketing analyses, online sales module for dematerialized products;
- global: complete extensions including all the features needed to operate an online store.
This wide choice of extensions allows each developer to select, in a very precise way, the module they need and to configure it as they wish.
GOING INTERNATIONAL WITH MAGENTO
Selling internationally, the main black spot of online stores, becomes possible with Magento. The major obstacle encountered by your company is the difficulty of translating all of your product sheets and selling in both Euro and Dollar. Magento gives you the possibility of opening your market internationally, either by adding an extension to your site, or by creating several sites that you will manage from your single Magento platform.
THE FLEXIBILITY AND EVOLUTION OF THE CMS
Magento had a major update in 2015. This gave its users and developers multiple additional options such as flexibility and possibilities of evolution of the CMS. This flexibility translates into more possibilities of modifications of the parameters of the e-commerce site and a greater adaptability to the needs of the client during a project launch.
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How much does a Magento e-commerce site cost?
How much does e-commerce cost with Magento? To answer this question, we need to know:
- your store project: what products do you sell? Do you sell online only or also in physical stores?
- the details of your offer: dematerialized products, stock management, gateway with the company’s accounting;
- the number of customers and products: number of product sheets to create, management of a personal space and its configuration, integration of a particular module;
- the online payment method, multi-currency if applicable: securing online payment, integration of the company’s bank module, integration of currencies in securing the payment system;
- statistical needs: in-depth analyses, multi-user access to statistics (marketing department for example), publication of monthly statistics;
- Google SEO and SEA referencing to be implemented.
To know these elements, the developers of your Magento site define a specification that covers your needs point by point. This is an internal document that has the effect of determining the entire service to be carried out, preparing the future configuration of the project and thus defining the price of your website.
CREATE YOUR OWN MAGENTO WEBSITE
If your company has its own team of developers, to define your budget, in addition to salaries, you must select the extensions and tools necessary to develop your web store. The prices of Magento extensions are from a few euros to several hundred euros depending on the type of extension. If you choose to install a complete pack such as an extension to sell on Ebay, you will have to pay around €500 to obtain it. If, on the other hand, you are looking for a simple extension, it may be free. A store extension generally costs between €200 and €400 depending on its specifications.
The expenses to plan for creating your store are:
- the domain name;
- hosting the site, subscription to a cloud if applicable, and to a backup system;
- purchasing the Magento theme for your future store;
- investment in extensions;
- the price of any maintenance.
Be aware that you will need to find quality hosting. Avoid shared hosting if your site is large and opt for a host located in your own country. It is better to pay a little more for this service than to take risks for your site.
USE A SPECIALIZED MAGENTO AGENCY TO SELL ONLINE
An agency is able to provide you with a developer or a team of developers dedicated to your project. After having defined your specifications together, the project manager starts looking for the extensions necessary for the configuration of your future web store. He also plans the specific development to be carried out and the personalized solutions to be provided to you.
The quote for creating a website under Magento varies mainly according to the time spent on its development and the complexity of the data to be integrated. Only a well-prepared specification can define the final amount of the project, before its acceptance by the client.
Examples of websites under Magento
Magento claims more than 300,000 users worldwide. This CMS is chosen by many international companies for its flexibility and power. Here are some examples of sites made with Magento :
The famous camera and lens brand Canon Australia trusts Magento. To start a little less far, a famous hamburger brand has also chosen Magento as its favorite CMS. Finally, visit this site if you want to change your mattress while discovering Magento.
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