Why choose Magento for your e-commerce?
It is undeniable: online sales are increasingly developing in new consumer habits. To offer a service adapted to this new demand, companies have every interest in offering an online store .
Before getting started, however, it is necessary to choose the best platform to create your e-commerce. Among these platforms more precisely called “content management system” (CMS), Magento is one of the most renowned. It powers more than a quarter of the merchant sites in the world such as those of Nespresso, Coca-Cola or even Ford. Discover eight reasons to choose the Magento CMS to create an e-commerce .
Magento: an open source CMS accessible to the general public
The first advantage of Magento is this: this CMS is developed in open source format .
Why is this an advantage? Quite simply, because the platform is free to use: its code is visible to everyone, which allows you to change, add or develop extensions so that the online store meets the technical requirements of the creator. Thus, Magento can meet the expectations of SMEs, but also of larger companies.
Magento’s simplified coding allows any user to use it: everything is provided to make the tool as understandable as possible. The modifications made do not disrupt the original settings. This aspect allows the platform to evolve and offer constant improvements . Since the web is constantly evolving, the Magento CMS is therefore a flexible management solution to continue to remain efficient over time.
Features adapted to e-commerce
Since Magento is a free software to use and modify, many features have been developed to help businesses sell online. Companies therefore have a wide range of tools and options to develop and customize their e-commerce .
Everyone can improve Magento with new ideas that will allow for more modern features. Developers can easily update their content to support businesses in their growth.
The ability to create and manage multiple stores
Professionals don’t necessarily limit themselves to managing a single website. However, it’s difficult to manage multiple sites at the same time. Creating and managing multiple online stores can be time-consuming. But not with Magento.
Magento allows e-retailers to manage multiple online stores using a single platform. It will then be much easier to share stocks or publish the same product on several different sites. Online retailers will then have a single, clear and functional back office, available at all times.
The little extra : this asset is particularly suited to multilingual sites for companies wishing to sell internationally.
Have clear statistics on your activity
Running an online store is good, being able to have clear and reliable statistics on your activity: it’s essential!
Magento offers e-merchants many features to view detailed statistics of their store. Thus, reports are transmitted concerning in particular:
- the flow of visitors;
- the request;
- out of stock products;
- new items on the market.
With this information, online retailers can adapt their strategies and save time on market research.
Mobile format support
Consumers do not only buy via their computer. It is indeed important to have an e-commerce usable on mobile formats such as a smartphone or a tablet .
Magento once again has a major advantage: it supports different mobile formats in the design of its themes and websites. E-commerce pages on Magento are thus responsive , that is to say they can be reduced or enlarged to adapt to the screen of the terminal on which the site is consulted.
A powerful CMS for business marketing
Among the many features and options available to online merchants, marketing tools are a real asset to maximize the sales of the company. Marketing-related features are thus developed and offered on Magento in this sense.
On Magento, it is thus possible to benefit from tools for :
- launch a promotional offer;
- perform cross-selling;
- perform upselling.
For example, it is possible to link different products together in order to offer recommendations to the Internet user, such as “you might also be interested in this product”. In this way, an e-commerce maximizes its sales and improves customer satisfaction with each sale.
An ideal CMS for SEO optimization
For a website to be appreciated by Internet users, it is important that the technical aspect is efficient. An e-commerce must therefore be able to have a hosting solution capable of supporting traffic and providing consumers with a pleasant and quality experience.
Magento being a very powerful platform, it requires an optimized hosting solution to meet the technical needs of the site and the commercial objectives of each e-commerce. Used by major brands such as Lindt or Ford, many specialists then offer hosting specially designed for Magento e-commerce.
Features such as Magento SEO help solve many problems of page optimization for SEO on search engines like Google. Magento provides a dashboard dedicated to SEO optimization with advice on:
- duplicate content;
- the textual and iconographic content of the landing page;
- indexing pages.
This feature allows each e-commerce to maximize its visibility on the internet and acquire more traffic. More traffic on an online store of course means more customers and more potential sales.
A simple purchasing process for customers
While it is important that the features offered to e-commerce managers are simplified and adapted, this must be just as important for the consumer. They must be able to benefit from a browsing and purchasing experience that is both simple and reliable.
Once again, the Magento CMS has this advantage: customers are indeed guided from the selection of the desired products to the virtual payment on the merchant site . All the steps included in the purchasing process are indeed clear and fast to avoid the customer getting lost in the different steps to be taken.
A very important advantage : Magento allows consumers to pay online using dozens of different payment methods and credit cards. This is another considerable advantage for businesses with an international clientele.
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