Main objective: a fast mobile site for satisfied customers
The main point of improvement identified by OrangeMarine’s technical team in terms of web performance: mobile! The retailer wanted to improve the UX and the perception of speed to meet the demands of users, who were reporting slowness in the reviews left on the site.
Aware of the challenge, but also of its complexity, OrangeMarine preferred to rely on Fasterize’s skills rather than mobilize in-house resources.
Improved web performance and budget control
Why call on Fasterize? Quite simply to keep costs under control. Calling on an agency for Front End Optimization (FEO) would have required a full-time resource, and in-house development was not an option for budgetary reasons either. So, by relying on Fasterize, Orange-Marine.com was able to optimize its web performance while preserving its budget.
Here’s an overview of the results of Fasterize’s webperf optimizations on mobile:
- 25% increase in traffic
- 25% reduction in Speed Index
- and a conversion rate also improved by 25%.
Would you like to find out more about this success story?