Thanks to Fasterize, Petit Bateau has improved its loading times, user experience and conversion rates. We take you to meet Christel Hennion, Client Marketing & Digital Director at Petit Bateau, to explain their approach.
Christel leads the CRM, e-commerce and digital teams worldwide and is part of the management committee. Her main objectives are to generate traffic on e-commerce sites, build customer loyalty and ensure the technical operation of the retail.
Why did you choose Fasterize?
We were experiencing slowness on our web pages. So a member of my team contacted the Fasterize team to have a demo. Very quickly, we were able to test the solution in an interesting way. We ran an A/B test on one country and analyzed the response times. Within a month, we were able to see the results: response times were better and navigation was much smoother.
Technical gains since the implementation of Fasterize:
What impact did Fasterize have on your conversion rate?
During the test, we noticed a 2% increase in the conversion rate.
But since implementing Fasterize a year ago, the growth in the conversion rate is much more impressive: the conversion rate has been improved by 10% across all countries thanks to Fasterize .
Would you recommend Fasterize?
Yes, Fasterize is a real must-have. It is strategic that the performances are excellent for the respect of our customers, for the optimization of the customer experience and the proximity with the brand. Our CTO uses Fasterize regularly: whether to monitor the performances or to update the configuration if necessary.
The support of Fasterize was also very satisfactory. They know how to be pedagogical!
