For a long time, managing your visibility meant tracking a few well-established indicators: Google rankings, organic traffic, keyword trends, share of voice on SERPs… These metrics are still useful. But as you know, they no longer tell the full story. Part of Search has shifted.
It now also plays out in conversational engines, AI assistants, and LLM-generated responses. In these environments, visibility is no longer just about ranking. It depends on your ability to be cited, understood, and selected.
To understand where you truly stand in your market, we are launching a SEO & AI Search simulator. A free, unlimited and instant tool to get a clear snapshot of your visibility… and, more importantly, to compare it with your competitors.
Find out where your visibility really stands today, compared to your competitors.
Launch your SEO & AI Search diagnostic
In just a few seconds, enter your website and instantly access:
- your visibility in AI Search: AI Mode, ChatGPT, AI Overviews
- the sources and competitors cited instead of you
- your position against competitors across each visibility surface
- the evolution of your SEO visibility over the past 6 months
- your most accessible SEO opportunities, with ranking position and traffic potential
- examples of prompts where your brand appears, model by model
A simple view to understand who captures visibility and opportunities in your market.
Your visibility vs your competitors
Today, visibility is no longer played out on a single field. On one side, you have traditional SEO. On the other, emerging visibility within AI engines. In between, your competitors are moving at different speeds.
The result is often counterintuitive: some players dominate SEO but remain absent from generated answers, while others are already emerging in AI without capturing the full demand on Google. Without a combined view, these gaps remain invisible.
Our simulator connects these dimensions to provide a more accurate picture of the competitive landscape: who is pulling ahead, who is starting to emerge, and where your brand truly stands.
IA Search visibility: your presence in AI-generated answers
AI engines already play a concrete role in how users access information and recommendations. They cite brands, select sources, and generate answers without relying on the traditional SERP.
In this context, competition takes a new shape. It is no longer about appearing in a list of links, but about being selected among a much smaller set of players.
Our simulator helps you understand how models perceive and surface your brand:
- the most relevant prompts in which your brand appears
- the volume of prompts where your brand is cited or mentioned
- the breakdown by AI model
- competitors cited alongside you… or instead of you
Top 10 prompts where your brand appears
The simulator also displays the main prompts where your brand is visible.
For each prompt, you can see:
- the query analyzed;
- the model concerned;
- the sources cited and the brands mentioned in the answer.
This view is particularly useful for understanding why a brand appears in an AI-generated answer.
Is a competitor taking your place? Are the sources used pages from your own site, media outlets, comparison websites, marketplaces, forums or third-party content?
This information goes beyond a simple visibility score. It helps identify which content should be strengthened, which proof points need to be made more readable, which pages should be structured differently, and which authority signals need to be reinforced.
SEO visibility: your position, evolution over time and opportunities to capture
At the same time, the simulator provides a simple and comparative view of your SEO performance over the past 6 months.
With a clear and readable graph, you can immediately identify:
- your current visibility index
- your trend over time
- phases of growth, stagnation, or decline
- gaps with your main competitors
The visibility index only makes sense when compared: it allows you to precisely assess your ability to be visible against your competitors. You can also identify key turning points: the impact of a Google update, the effects of a redesign, the consequences of SEO optimisations, or conversely, a loss of momentum.
In just a few seconds, you can see whether you are gaining or losing ground, and against whom.
Your most accessible SEO opportunities
New: the simulator now identifies the keywords where you are close to Google’s first page. For each opportunity, you can see your current position, traffic potential and level of competition, directly linked to the relevant URL.
This gives you a concrete starting point to prioritize your SEO efforts where the return on investment can be the fastest.
Estimate the business potential of your visibility
Based on your own data (traffic, conversion rate, average basket), the simulator translates your visibility into concrete business impact.
This is not a generic estimate, but a model grounded in real data and our field expertise.
The result: a clear order of magnitude, directly aligned with your business, to better understand what your visibility can actually generate.
Launch your diagnosis
The simulator has been designed to be easily used by all teams: free and unlimited, with instant results and a report that can be shared with your teams via a link.
You can now test your SEO & AI Search visibility and, in just a few seconds, get a clear, comparative and actionable view of your position in your market.
Methodology: Estimation based on visibility data from the Sistrix tool.
Analysis available for the France 🇫🇷 and the United Kingdom 🇬🇧 markets.
