A customer discovers your product in an AI answer, compares it on their phone, then hands the purchase over to an agent. At every step, your website can lose them without any dashboard flagging it.
We analysed more than 1,400 of the most visited websites in France, across retail, travel, banking, insurance and luxury. This benchmark measures their readiness across five pillars: Search, AI Search, Experience, Accessibility and AI Agents.
What you’ll discover:
- How ready leading brands are across the 5 pillars, and the 5 most common blind spots
- Why a website that ranks well on Google can remain unreadable to AI
- Which AI bots websites block, and why it is a brand decision
- The gap between Google’s thresholds and a truly smooth experience, and its effect on conversion
- The priority for each sector: retail, travel, banking and insurance, luxury
- Four decisions to prepare your website for tomorrow’s uses
