Search is no longer confined to a single results page.
With AI Overviews, search journeys are being transformed. Content can be read, summarised, compared and cited even before a user clicks within these environments.
In this ebook, we share our take on these developments, the figures we believe are truly significant, and the first steps digital teams can take today.
What you’ll discover:
- The new AI-driven search journeys
- The potential impact on your traffic, clicks and revenue
- The true role of AI Overviews in this transformation
- The metrics to track to measure your visibility in AI search engines
- The PACE framework for prioritising your optimisations
- The first steps to make your site more readable, more reliable and more easily cited by AI.
The aim of this ebook: to help you distinguish between hype and real changes, to better understand the impacts of AI Search, and to identify priority optimisations to prepare for your next steps.
